Digital Marketing Assistant

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TYPE OF WORK

Part Time

SALARY

Based on experience

HOURS PER WEEK

10

DATE UPDATED

Aug 27, 2026

JOB OVERVIEW

Summary
Position Overview
We are looking for an experienced, driven, detail-oriented Digital Marketing Assistant to support our clinical growth and digital expansion. Your primary goal will be acquiring new patients for our medical practice, help build and increase enrollments in our specialized courses and health programs. You will bridge creative content with performance marketing to reach, educate, and convert individuals seeking specialized health solutions.

Key Responsibilities
1. Funnel Optimization & Outreach
Refine target audience profiles for prospective patients and course students.
Manage email and SMS sequences to nurture clinical leads and course prospects.
Draft, test, and schedule email templates and keep contact lists segmented by patient vs. course interest.
Enhance outreach strategies to improve patient conversion from initial inquiries.
2. Brand Visibility & Paid Acquisition
Maintain social media channels, posting engaging, educational, and compliant content.
Assist in setting up, tracking, and optimizing Meta and Google Ad campaigns targeting patient acquisition and course sign-ups.
Perform routine channel audits to keep branding, messaging, and clinical compliance aligned.
3. Lead Generation & Content Production
Create downloadable lead magnets (guides, checklists, ebooks) geared toward metabolic health, diabetes, and weight management.
Draft SEO-optimized blogs and articles addressing patient pain points and promoting our courses.
Produce basic graphic design and lightweight audio/video edits for social clips, ads, and promo assets.
Manage logistics, landing pages, and technical setup for webinars, live events, and online courses.
4. Analytics & Search Optimization
Track key funnel metrics: cost per patient acquisition, course sign-up rates, and lead conversions.
Execute basic SEO management to boost organic search visibility for our practice and programs.
Handle data entry, pull regular performance reports, and surface actionable optimization insights.

Qualifications & Requirements
Experience: 3+ years in digital marketing, ideally within health/wellness, clinical practices, or online education/info-product sectors.
Technical Skills:
Familiarity with ad management tools (Meta Ads Manager, Google Ads).
Experience with email marketing/CRM platforms, course hosting software, and CMS platforms.
Proficiency in graphic design (Canva/Adobe) and basic video editing software.
Skills: Excellent health communication skills, empathetic writing tone, data-minded approach, and high attention to detail.

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