Meta Ads Media Buyer – Life Insurance Lead Generation Agency

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: TYPE OF WORK

Full Time

: SALARY

$1,000/Month

: HOURS PER WEEK

40

: DATE UPDATED

Aug 26, 2026

JOB OVERVIEW

# Meta Ads Media Buyer – Lead Generation Agency

## About the Role

We are building a fast-growing lead generation agency that specializes in helping **life insurance agents generate qualified leads and appointments**.

We are looking for an experienced **Meta Ads Media Buyer** who can manage Facebook and Instagram advertising campaigns across multiple client accounts.

This is **NOT a social media management position**.

Your primary responsibility will be generating a consistent flow of qualified leads for our clients while keeping cost per lead as low as possible.

As we grow, you will have the opportunity to manage more client accounts and grow with the company.

## Responsibilities

You will be responsible for:

* Setting up and launching Meta/Facebook advertising campaigns
* Managing Facebook and Instagram lead generation campaigns
* Managing multiple client ad accounts
* Setting up Meta Business Manager, Pixels, Conversion API, tracking, and audiences when needed
* Monitoring campaigns daily
* Managing and optimizing client advertising budgets
* Testing audiences, creatives, hooks, copy, and offers
* A/B testing campaigns to improve performance
* Identifying winning ads and scaling them
* Pausing or adjusting underperforming campaigns
* Monitoring CPL, CTR, CPC, CPM, conversion rate, and other important metrics
* Monitoring **lead quality**, not just lead cost
* Troubleshooting rejected ads, tracking problems, and account issues
* Providing weekly performance reports
* Communicating what is working, what isn't working, and what we should test next
* Working with our team to continuously improve our advertising system

Our team will handle the CRM, appointment setters, and sales process. Your primary responsibility is **paid advertising and lead generation**.

## What We're Looking For

You MUST have:

* Proven experience running Meta/Facebook Ads
* Experience specifically with **lead generation campaigns**
* Strong understanding of Facebook Ads Manager
* Experience managing multiple campaigns or client accounts
* Strong understanding of campaign optimization
* Experience with creative testing and audience testing
* Understanding of Meta Pixel and conversion tracking
* Ability to analyze campaign data and make decisions independently
* Strong communication skills
* Excellent attention to detail
* Reliable internet and computer
* Ability to manage campaigns without constant supervision

## Strongly Preferred

Experience generating leads for any of the following industries is a major advantage:

* Life insurance
* Insurance
* Mortgage
* Real estate
* Financial services
* Medicare
* Home services
* Other high-volume lead generation industries

**Life insurance lead generation experience is a HUGE plus.**

## What Success Looks Like

We are not looking for someone who simply launches campaigns and waits for instructions.

We want someone who looks at the numbers every day and thinks:

**"How can I generate more qualified leads for less money?"**

You should proactively:

* Find winning campaigns
* Kill losing campaigns
* Test new ideas
* Improve CPL
* Improve lead quality
* Identify problems
* Recommend solutions
* Scale successful campaigns

Ultimately, you will be judged on **results and lead quality**, not how many hours you spend inside Ads Manager.

## Compensation

As we bring on additional clients, there will be significant opportunity to grow your monthly income and take on additional accounts.

We are looking for someone interested in a **long-term position** and growing with the company.

## How to Apply

Please send the following:

1. How many years have you been running Meta/Facebook Ads?
2. Have you run lead generation campaigns before? If yes, which industries?
3. Have you ever run ads for life insurance or insurance companies?
4. What is the largest monthly ad budget you've personally managed?
5. Approximately how much total Meta ad spend have you managed?
6. What CPLs have you achieved on previous lead-generation campaigns?
7. Provide screenshots or case studies showing actual results.
8. Tell us about one campaign where you significantly reduced CPL. What did you change?
9. How many client ad accounts could you comfortably manage simultaneously?
10. What is your availability?
11. What is your expected compensation?
12. Send a **2–3 minute Loom video** introducing yourself and walking us through one successful lead-generation campaign you've personally managed.

**IMPORTANT:** Start your application with the word **INSURANCE** so we know you read the entire job description.

Applications without proof of previous results will not be considered.

SKILL REQUIREMENT

Facebook Ads Ads Management Media Buying

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Meta Ads Media Buyer – Life Insurance Lead Generation Agency

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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