Growth Marketing Manager — Social, Content & AI-Driven Marketing

We're ready to take our marketing to the next level and want someone who can build on what we've already got going, not wait to be handed a plan. You'll work hand in hand with the team member who's already built our apps, our AI integrations, and our website, and you'll own growing our social and digital presence: strategy, content, and execution, all in one seat.

Reports to: Founder / Leadership Team. This is an individual contributor role today, with a clear path to Head of Marketing as the function grows.

ABOUT THE COMPANY

VMS (doing business as MBVA 24-7, Inc. in the Philippines) started as a virtual medical staffing company, placing AI-augmented virtual medical assistants (VMAs) with small medical practices, with a Filipino-based team at the center of how we operate and grow. We're now expanding beyond that staffing model: our broader mission is finding real business solutions at every level using artificial intelligence, applied to the pressure points that actually slow a business down, not AI for its own sake. AI isn't a side interest here, it's built into how we work, and we want our marketing to reflect both what we do today and where we're headed.

ABOUT THE ROLE

This is a builder's role. We've had social and digital marketing running before, but the team behind it has since moved on, so it's not currently being pushed forward, and that's exactly the opportunity: you'll pick it up, sharpen the strategy, and grow it, setting the direction and running the channels and content yourself rather than inheriting a big pre-built org. A year from now, this person will have grown a consistent, professional social and digital presence across Instagram, Facebook, and other relevant platforms, a working 90-day marketing plan they authored and are executing against, and a library of reusable content and campaign systems the business can keep reusing and scaling. You'll partner closely with our in-house AI and web builder, and directly with leadership on positioning. You don't need to be a web developer yourself, but you do need to be fluent in how AI tools fit into modern marketing so you can move fast without a big team behind you. As we prove this out and grow, this role has a real path to Head of Marketing, building and leading the team that comes next.

WORK HOURS

Total workload is 40 hours/week, full-time. Because you'll be coordinating directly with our US-based leadership and the US medical practices we serve, this role needs a schedule with substantial daily overlap with US business hours — tell us your timezone and how much of that overlap you can commit to when you apply.

WHAT YOU'LL DO

• Pick up where our previous marketing efforts left off, build and pitch your own overall marketing strategy and 90-day plan rather than wait to be handed one, then execute against it.
• Translate that strategy into tangible KPIs (leads, cost-per-lead, pipeline, engagement, and similar), and monitor and report against them on an ongoing basis, not just describe what you did.
• Own our social media presence end to end across Instagram, Facebook, LinkedIn, and other relevant platforms, from content calendar through publishing and engagement.
• Generate and nurture leads through email campaigns and LinkedIn/B2B outreach, not just brand-building content.
• Plan, run, and optimize paid advertising campaigns across Instagram, Facebook, and LinkedIn, in addition to organic content, with a dedicated ad budget provided to test and scale what works.
• Own our CRM and marketing automation setup (email sequences, lead tracking, campaign data) and keep it clean and running.
• Coordinate with our web/tech lead on SEO and website content so our organic search presence keeps improving.
• Plan, launch, and follow through on multi-platform marketing campaigns, not just the creative brief, but the full execution and results.
• Use AI tools and large language models as a core part of your daily workflow, for research, content drafting, campaign ideation, and creative production.
• Build repeatable marketing packages and content systems (templates, campaign frameworks, content libraries) the business can reuse and scale.
• Partner directly with our AI/apps and website lead, and with leadership, to keep marketing aligned with what we're building on the product and tech side.
• Help shape marketing and messaging as we expand beyond staffing into broader AI-driven business solutions and implementation work.
• Track and report on performance across channels and campaigns, and adjust strategy based on what's actually working.

WHAT WE'RE LOOKING FOR

REQUIRED

• 4-7 years running marketing strategy, campaigns, and content for a real business, with genuine ownership of the work, not just executing someone else's brief.
• Experience building the overall marketing strategy for a business, not just individual campaigns, and translating that strategy into tangible KPIs you then monitor and report against.
• Experience running both organic and paid social media marketing on Instagram, Facebook, and LinkedIn, including managing paid ad campaigns and budgets on those platforms.
• Experience with lead generation and B2B outreach, including email campaigns and LinkedIn-based prospecting or nurture.
• Working knowledge of CRM and marketing automation tools (for example HubSpot or similar) for email sequences, lead tracking, and reporting.
• Working knowledge of SEO fundamentals and how to coordinate website content and structure with a technical counterpart.
• A track record of following campaigns through to completion and reporting on results, not just planning them.
• Hands-on, everyday experience using AI tools and large language models (for example Claude, ChatGPT, Gemini, and Grok) as part of your marketing work.
• Strong content creation skills, written and visual, and the judgment to know what's on-brand.
• A self-directed operator who can build a plan and run with it independently, not someone who needs to be told what to do next.

You don't need deep expertise in every item above on day one. Real strength in a few of these, plus the judgment and AI fluency to handle the rest well, matters more to us than checking every box.

PREFERRED (NICE TO HAVE)

• Healthcare or medical industry marketing experience, including comfort with HIPAA-conscious marketing practices.
• Experience picking back up and growing a marketing presence that had lost momentum, not just maintaining one that's already running at full speed.
• Experience marketing for a staffing, recruiting, or BPO company.
• Experience with marketing technology and business process implementation projects that involved AI.
• Content creation experience specifically using AI generation tools (image, video, or copy).
• Some programming or no-code/automation experience. Not required, but a plus.
• Familiarity with a range of major and open-source LLMs beyond the ones listed above.

TOOLS & PLATFORMS (NICE TO HAVE)

Experience with any of these, or comparable tools, is a plus, not a requirement. You won't be expected to know our exact stack on day one.

• Paid social & ads: Meta Ads Manager, LinkedIn Campaign Manager, pixel/conversion tracking
• CRM & automation: HubSpot, GoHighLevel/Zoho/Pipedrive, ActiveCampaign or Brevo, Zapier/Make/n8n
• Email & B2B outreach: Mailchimp, Brevo, or MailerLite; Instantly, Smartlead, or ----------
• Social scheduling: Buffer, Later, Metricool, or Meta Business Suite
• SEO: Google Search Console, Semrush or Ahrefs, Surfer SEO
• Analytics & reporting: Google Analytics 4, Looker Studio, native platform dashboards
• Design & content: Canva Pro, CapCut or Descript, Figma
• AI for marketing: tools like AdCreative.ai, Midjourney/Firefly, HeyGen, or Perplexity, beyond the general LLMs you'll use daily

COMPENSATION

$7.00-$10.00 USD per hour (~₱432-₱618/hour), which works out to roughly $1,120-$1,600 USD per month (~₱69,000-₱99,000/month) at full-time hours.

HOW TO APPLY

Apply directly through OnlineJobs.ph — your message comes straight to us here on the platform. To show us you've read this far, please start your application with the word "GROWTH", along with a short note on your relevant experience and any links to social/content work you can share.