Maison Mnandi Africa

E-Commerce Growth & Operations Specialist

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Part Time

: SALARY

$400 / month + 5% Gross Sales Commission

: HOURS PER WEEK

15

: DATE UPDATED

Aug 26, 2026

JOB OVERVIEW

Shopify + Klaviyo + CRO + Customer Acquisition

Work Setup: 100% Remote (Work from Home)
Position Type: Independent Contractor / Growth Partner
Hours: Flexible | Approx. 10–12 focused hours per week
Compensation: $400 USD Monthly Retainer + 5% Uncapped Performance Commission

About Maison Mnandi Africa

Maison Mnandi Africa is a growing African lifestyle and e-commerce brand celebrating authentic African craftsmanship, heritage and contemporary living.

We curate distinctive artisan-made fashion, accessories and home décor from across the continent, connecting traditional craftsmanship with the modern global customer.

Our Shopify store and brand foundation are established. We are now looking for a commercially minded, hands-on E-Commerce Growth & Operations Specialist to help us move into our next stage: increasing qualified traffic, improving conversion and building consistent monthly sales.

The Role

You will work directly with the founder to improve the commercial performance of our Shopify store.

Your role will span Shopify optimisation, conversion rate optimisation (CRO), Klaviyo email marketing, SEO and customer acquisition support.

This is not simply a website-maintenance position.

Your objective is to help us understand and continuously improve the complete customer journey:

Qualified Traffic → Product Discovery → Add to Cart → Purchase → Repeat Customer

We are looking for someone who is proactive, analytical and comfortable taking ownership rather than waiting for a task list every week.

Key Responsibilities

1. Shopify & Conversion Optimisation

Continuously improve the Shopify storefront to increase conversion and create a smooth, premium shopping experience.

Responsibilities include:

* Improve product and collection pages for conversion.
* Optimise site layout, navigation and mobile shopping experience.
* Improve calls-to-action, product merchandising and trust signals.
* Identify and reduce friction in the customer journey.
* Organise sold-out products and inventory displays.
* Implement and optimise Back in Stock notifications.
* Improve cross-selling, upselling and product recommendations.
* Review customer behaviour and identify opportunities to improve conversion rate and AOV.
* Maintain the premium visual presentation of the Maison Mnandi Africa brand.

2. Klaviyo Email Marketing & Retention

Build and manage our email marketing system to convert visitors and encourage repeat purchases.

Set up and continuously optimise key automated flows, including:

* Welcome Series
* Browse Abandonment
* Abandoned Cart
* Checkout Abandonment
* Post-Purchase
* Review Request
* Customer Win-Back
* Back in Stock

You will also:

* Create and optimise email capture forms/popups.
* Segment customers based on behaviour and purchase activity.
* Plan and send relevant promotional/editorial campaigns.
* Monitor email revenue, conversion and engagement.
* Test subject lines, offers, timing and content to improve performance.

3. SEO & Organic Customer Acquisition

Help build sustainable organic traffic with genuine purchasing intent.

Responsibilities include:

* Keyword and search-intent research.
* Optimising product and collection titles, descriptions and metadata.
* Improving internal linking and on-page SEO.
* Identifying high-value organic search opportunities.
* Supporting SEO-led editorial/blog content.
* Optimising product descriptions for both search visibility and luxury brand storytelling.

Our goal is not simply more website visitors.

We want relevant visitors who are genuinely interested in purchasing our products.

4. Traffic & Sales Growth

Help develop and execute customer acquisition strategies across relevant channels, including:

* Pinterest
* Meta / Instagram / Facebook
* Google
* Organic search
* Retargeting
* Email

Identify which products, collections, audiences and campaigns have the strongest potential to attract purchasing customers.

Where paid advertising is used, campaigns should begin with controlled testing and scale based on results rather than simply increasing spend.

5. Analytics & Growth Reporting

Track the commercial health of the store and use data to determine what should be improved next.

Monitor key metrics including:

* Conversion Rate
* Add-to-Cart Rate
* Average Order Value (AOV)
* Customer Acquisition Cost (CAC)
* Revenue
* Email Revenue
* Returning Customer Rate
* ROAS / MER where applicable

Provide a concise weekly update covering:

What happened → Why it happened → What we learned → What we are doing next.

Requirements

* 3+ years of hands-on Shopify/e-commerce experience.
* Strong practical experience with Klaviyo, including flows, forms, segmentation and campaigns.
* Strong understanding of e-commerce conversion optimisation and online buyer behaviour.
* Working knowledge of SEO and organic customer acquisition.
* Experience with digital acquisition channels such as Meta, Google and/or Pinterest.
* Strong analytical skills and ability to interpret e-commerce performance data.
* Excellent written English for product descriptions, landing pages and email copy.
* Strong attention to detail.
* Ability to work independently and consistently meet agreed deadlines.
* Comfortable working in a small, growing business where initiative is highly valued.

Experience with fashion, accessories, home décor, artisan products or premium/luxury e-commerce is an advantage.

Compensation & Growth Opportunity

Monthly Retainer

$400 USD per month

Approximately 10–12 focused hours per week, with flexible working hours.

Performance Commission

5% uncapped performance commission on qualifying sales revenue, subject to agreed attribution and commission terms.

As the store grows, your earning potential grows with it.

Growth Opportunity

This position is intended to develop into a long-term growth partnership.

Strong performance and increasing store revenue can lead to:

* Increased monthly retainer
* Expanded responsibilities
* Increased working hours
* Long-term leadership of e-commerce growth

We want someone who can grow with the business, rather than simply complete isolated tasks.

How to Apply

Please begin your application title/headline with:

MNANDI

Applications without this will not be prioritised.

Then provide:

1. Portfolio / Results

Share links to 2–3 Shopify stores you have personally worked on.

Where possible, briefly explain what you were responsible for and provide measurable results from Shopify, CRO, Klaviyo, SEO or customer acquisition work.

2. Quick Store Assessment

Visit ---------- .

In no more than 3–5 sentences, tell us:

What are the TWO things you would investigate or change first to help Maison Mnandi Africa generate more sales — and why?

We are not looking for a full free audit. We want to understand how you think.

3. Klaviyo Experience

Briefly describe one Klaviyo setup you have personally built or improved and the result it achieved.

4. Your Skill Level

Rate yourself from 1–5 in each area:

Shopify | CRO | Klaviyo | SEO | Meta Ads | Google Ads | Pinterest | GA4

5. Resume / Profile

Provide an up-to-date resume, LinkedIn profile or professional profile showing your relevant experience.

⸻

One Final Question

A Shopify store has attractive products and is receiving visitors, but very few people are purchasing.

What would you investigate before recommending that the business spend more money on advertising?

Keep your answer concise.

We are looking for someone who understands that sustainable e-commerce growth isn’t about generating the most traffic.

It’s about attracting the right customers — and giving them compelling reasons to buy.

SKILL REQUIREMENT

Performance Marketing Email Marketing Shopify

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Maison Mnandi Africa

E-Commerce Growth & Operations Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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