Marketing Coordinator

We are looking for a creative, energetic, resourceful, and highly organized Marketing Coordinator to support a U.S.-based wine retail and hospitality company. The main focus of this role is social media and content, with additional responsibilities in email marketing, website updates, basic SEO, local partnerships, outreach, analytics, and marketing administration.
The ideal applicant is a well-rounded digital marketer who can turn raw photos, videos, events, stories, and ideas into polished but authentic content. This is an execution and coordination role for someone who can manage the details, keep projects moving, meet deadlines, identify what needs to happen next, and communicate proactively.




SHIFT
Philippine daytime hours with reliable overlap for meetings during U.S. Eastern Time business hours


Duties and Responsibilities

1. Social Media and Content
- Edit short-form videos, Reels, event recaps, and other social content using CapCut or a similar platform.
- Remove pauses and filler words and add branded captions, text overlays, transitions, and music while maintaining natural pacing.
- Create branded graphics and carousel posts in Canva using content and direction provided by the team.
- Write, refine, schedule, and publish social media captions and posts using Zoho Social or a similar platform.
- Turn events, stories, expertise, photos, and videos into engaging content that feels warm, authentic, approachable, and community-focused.
- Repurpose content across social media, email, website pages, and local marketing channels.
- Review basic social media analytics and identify the topics, formats, and creative approaches that perform well.
- Maintain an organized library of approved photos, videos, templates, logos, brand assets, and campaign materials.

2. Email Marketing and Automation
- Build, format, test, and maintain email campaigns and automated sequences in Klaviyo or a similar platform.
- Segment customers based on purchases, interests, event attendance, and engagement.
- Create follow-up campaigns for classes and events, including thank-you emails, review requests, and service introductions.
- Ensure email copy and design consistently reflect the brand voice and customer experience.
- Monitor email performance and recommend practical ways to improve engagement and conversion.

3. Website, SEO, and Local Search
- Make basic website content, merchandising, and conversion-focused page updates as needed.
- Format and optimize blog posts and articles for search visibility.
- Support local SEO through location-based content, reviews, business directories, and Google Business Profile.
- Assist with internal linking and other basic on-page SEO improvements.
- Monitor basic website traffic and search performance and flag opportunities for improvement.
- PR, Partnerships, and Community Outreach
- Research relevant publications, journalists, local organizations, apartment communities, corporate concierges, businesses, and potential partners.
- Maintain organized media, partnership, and outreach lists with contacts, opportunities, statuses, and follow-up dates.
- Support approved outreach through email and social media direct messages to promote events, collaborations, and other initiatives.
- Identify local and national PR, partnership, and brand-visibility opportunities.
- Support neighborhood outreach, community partnerships, collaborations, and event promotion.

4. Marketing Calendar and Campaign Execution
- Manage the day-to-day marketing calendar, including content, campaigns, assets, approvals, deadlines, and publishing schedules.
- Turn strategic priorities into clear marketing tasks and timelines.
- Coordinate campaigns from idea and production through approval, launch, follow-up, and performance reporting.
- Proactively identify upcoming marketing needs, missing assets, deadlines, and follow-up opportunities.
- Help ensure campaigns are executed consistently across social media, email, website, and local marketing channels.

5. Marketing Analytics and Performance
- Maintain a simple KPI dashboard covering social media, email, website, campaigns, events, and other agreed marketing -activities.
- Track campaign performance against goals and deadlines.
- Prepare a concise weekly summary showing key metrics, what is working, what needs improvement, and recommended next steps.
- Identify opportunities to test new topics, formats, audiences, messages, and channels.
- Document campaign results and lessons learned so successful approaches can be repeated and improved.

6. Systems, Organization, and Marketing Support
- Use Asana to manage recurring tasks, projects, deadlines, approvals, and team communication.
- Document marketing workflows and create clear SOPs as successful processes are developed.
- Use AI tools to support research, brainstorming, drafting, content repurposing, and brand consistency.
- Maintain organized marketing files, calendars, contact lists, campaign records, and shared resources.
- Submit end-of-day reports summarizing completed work, time allocation, priorities, questions, blockers, and capacity concerns.
- Take ownership of assigned work, communicate early when something is unclear or delayed, and recommend improvements when opportunities are identified.

Skills and Qualifications
- At least 3 years of experience in digital marketing, social media, content marketing, email marketing, or a related role.
- Strong working knowledge of Canva and short-form video editing tools such as CapCut.
- Experience using Klaviyo or another email marketing platform; Klaviyo experience is strongly preferred.
- Familiarity with social media scheduling tools such as Zoho Social.
- Basic knowledge of website updates, SEO, local search, and marketing analytics.
- Strong written English and the ability to write warm, natural, and engaging copy.
- Highly organized, detail-oriented, proactive, resourceful, and dependable.
- Able to manage priorities, work independently, meet deadlines, and communicate clearly with a remote team.
- Comfortable using AI tools as part of a modern marketing workflow.
- Interest or experience in wine, food, hospitality, lifestyle, local community, or consumer brands is a plus.


Tools Used
- Canva
- CapCut
- Zoho Social
- Klaviyo
- Asana
- Google Drive
- ChatGPT and Claude

Note: Advanced video production and motion graphics are not required. Shortlisted applicants may be asked to complete a paid one-hour sample assignment.

If you believe you're a strong fit for this position, please respond with the following:

A link to your resume in PDF format.

Your resume should include your contact details, a recent professional photo, and a summary of your work experience, emphasizing tasks relevant to this role.

A screenshot of your PC specifications and internet speed,

Your WhatsApp number for easy communication.

To ensure you've read this message carefully, please include the word "MARKETING" in the subject line of your email.

We look forward to reviewing your application!