Project-Based Social Media Manager – Brand Kit & Content Creation

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: TYPE OF WORK

Gig

: SALARY

TBD

: HOURS PER WEEK

TBD

: DATE UPDATED

Aug 25, 2026

JOB OVERVIEW

We are looking for a creative and experienced Social Media Manager to help establish a professional and consistent online presence for a U.S.-based food product brand.

This is initially a one-time, project-based role. However, regular employment may be offered if the selected candidate delivers exceptional results and demonstrates the ability to help grow the brand. Any future employment will depend on performance and our ongoing business needs.

PROJECT SCOPE

The Instagram and Facebook accounts already exist. We need someone who can improve their presentation, create a clear visual direction, and prepare the brand’s initial social media content.

The project may include:

Reviewing and optimizing the existing Instagram and Facebook profiles
Improving the bios, profile details, links, and overall presentation
Creating a mini social media brand kit, including:
Color palette
Fonts
Visual direction
Tone of voice
Reusable content templates
Developing content pillars and a recommended posting strategy
Creating an initial 30-day content calendar
Producing approximately 10 content pieces, preferably including:
Static posts
Carousels
Reels or short-form videos
Writing captions, calls to action, and relevant hashtags
Resizing content appropriately for Instagram and Facebook
Providing editable Canva files and final exported materials
Scheduling or publishing the initial content, if included in your proposal
Organizing all files properly for future use

We will provide the available logo, product information, product photos, videos, packaging materials, and brand references.

The selected candidate must know how to maximize limited materials without making the content look repetitive, misleading, spammy, or overly AI-generated. AI tools may be used as support, but the finished content must still look professional, authentic, and appropriate for a food product.

OPTIONAL EXPERIENCE

Experience with influencer research or outreach is an advantage.

If you offer this service, please explain whether you can also provide:

A list of relevant U.S.-based food, snack, health, or lifestyle influencers
Influencer qualification criteria
Outreach message templates
Product-seeding or collaboration recommendations
A simple outreach tracking sheet

PROJECT BUDGET

Our total budget is between $300 and $500, depending on the final scope and deliverables.

Please provide a fixed project rate within this range.

This initial project does not include ongoing daily account management, advanced paid advertising, Google Ads, or TikTok Shop setup.

REQUIREMENTS

At least 2 years of relevant social media management or content-creation experience
Strong graphic design and short-form video-editing skills
Experience creating social media brand kits and reusable templates
Experience establishing, optimizing, or redesigning a brand’s social media presence
Strong understanding of Instagram and Facebook content
Proficiency with Canva or similar design tools
Good written English and caption-writing skills
Ability to work independently and meet an agreed deadline
Experience with food, beverage, snack, retail, or consumer-product brands is preferred
Able to show examples of previous work and explain your exact contribution

HOW TO APPLY

Use the following application title:

“I Can Help You With Your Brand – [Your Full Name]”

Replace the section in brackets with your complete name.

Please include:

Your updated resume
Your portfolio
Examples of brands or social media accounts you personally helped establish, optimize, or redesign
Your exact contribution and any measurable results
Your recommended mix of static posts, carousels, and reels for a 10-piece content package
Confirmation of whether captions, hashtags, editable files, and scheduling are included
Whether you can provide influencer research or an outreach strategy
Your fixed project rate
Your estimated completion timeline
The number of revision rounds included

Applications without a portfolio, proposed deliverables, fixed project rate, and the required application title will not be considered.

SKILL REQUIREMENT

Social Media Content Creation Social Media Management

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Project-Based Social Media Manager – Brand Kit & Content Creation

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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