Strategy Manager — Research & Marketing Strategy

Strategy Manager — Research & Marketing Strategy

Remote — Philippines | Full-Time

About the Role

If you are the person who reads three sources when one would do—and cannot let a “because that's how it works in this industry” go unchecked, this role may be for you.

**Rohring Results** is a US-based marketing agency providing **SEO, Google & Meta Ads, social media, content, creative, email marketing, and web development** for clients across multiple industries.

We are hiring a **Strategy Manager** to own the strategic direction behind our client work.

This is **not a single-channel marketing role**. You will connect research, positioning, SEO, paid advertising, social media, content, email, creative, and web strategy into one coherent plan.

More importantly:

**This is a research job with a strategy title.**

Your job is to find out what is actually true about a market, a buyer, a competitive landscape, and a client's position—and then determine what the client should do about it.

When the research is strong, everything downstream becomes stronger. When the research is shallow, every channel can end up confidently solving the wrong problem.

What You'll Actually Do

1. Lead Client Strategy

You will own the strategy for new clients, including:

* Developing the overall marketing strategy and direction
* Connecting multiple channels into one integrated plan
* Identifying the client's biggest growth opportunities
* Determining what should be prioritized and why
* Translating research into clear strategic recommendations
* Making sure SEO, paid, social, content, email, creative, and web efforts work toward the same objectives

2. Conduct Deep Marketing Research

You will personally conduct or direct research involving:

* Buyer and audience research
* Customer personas
* Competitive analysis
* Industry and market research
* Brand positioning
* Audience research for paid campaigns
* Competitor messaging and offer analysis
* Market trends and opportunities

We are looking for someone who actually **does the research**, not someone who simply delegates it.

You should be able to take a research project, explain your methodology, show your sources, challenge your assumptions, and explain how you determined that your conclusions were reliable.

3. Build Brand Foundations

Many of our clients do not have clearly defined brand guidelines or positioning.

You will help establish:

* Brand positioning
* Differentiation
* Target audience
* Brand voice
* Key messaging
* Value propositions
* Messaging angles

Our copywriters and designers will use these strategic foundations to create the actual deliverables.

**You don't need to be the person writing every headline. You need to know which headline should exist and why.**

4. Review and Approve Content & Creative

You will have real strategic authority over work before it reaches the client.

You will:

* Review content and creative deliverables
* Identify when something does not align with strategy
* Give clear and actionable feedback
* Approve or reject work before client delivery
* Explain *why* something needs to change
* Ensure the final output reflects the research and strategy

You should be comfortable telling someone, including someone who does not report to you, that their work is not ready—and giving them enough direction to fix it.

5. Direct Email Campaign Strategy

You will determine:

* Target audience
* Campaign objective
* Offer
* Messaging angle
* Sequence
* Call to action

Our copywriter will write the emails.

**You provide the strategic brief and approve the final work.**

6. Analyze Client Performance

You will produce and review client performance reports using AI-assisted tools.

But generating a report is only the beginning.

You will need to determine:

* What actually happened?
* Why did it happen?
* Which numbers matter?
* Which numbers are misleading?
* What changed from the previous period?
* What should we do next?
* Does the data actually support the story the report is telling?

We need someone who can **question the report, not just format it.**

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AI Is a Major Part of This Role

Every agency says it uses AI.

Here's what we actually mean.

Our teams already use AI to draft, research, brainstorm, and refine work. That is not what makes this position different.

**Your job is to be exceptionally good at getting reliable information out of AI tools—and knowing when the information is wrong.**

You will be expected to:

* Frame research questions that produce specific, useful answers rather than generic summaries
* Build effective prompts and research workflows
* Iterate instead of accepting the first response
* Cross-check AI-generated information
* Identify unsupported claims and hallucinations
* Understand what an AI model can and cannot reliably know
* Know when AI should **not** be used
* Use primary sources, customer reviews, forums, sales calls, interviews, analytics, and other sources when appropriate
* Turn research into documented, reusable strategic resources

**Anyone can get an answer from AI. We need someone who can determine whether the answer is actually true.**

During the hiring process, we may assess this skill directly.

If you can describe a time when an AI tool gave you an answer that *looked correct but wasn't*—and explain how you caught it—we want to hear about it.

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What You'll Own

* Overall marketing strategy for new clients
* Integrated multi-channel strategy
* Market and industry research
* Buyer and audience research
* Competitive analysis
* Brand positioning and differentiation
* Customer personas
* Paid advertising audience strategy
* Content and creative direction
* Content and creative approval
* Email campaign strategy
* Client performance reporting
* Strategic recommendations based on performance data
* Ongoing independent research
* Documentation of research methods and strategic frameworks

Dedicated Research Time

A portion of every week will be protected for **research that is not tied to a specific client**.

This is intentional.

We want someone who actively studies markets, competitors, technology, consumer behavior, marketing trends, and emerging opportunities.

Nobody will necessarily be waiting for the output.

That's the point.

You need to be the kind of person who can take unstructured time and turn it into something valuable.

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What We're Looking For

Required

**Multi-Channel Marketing Strategy Experience**

You have experience setting direction across multiple channels, ideally including:

* SEO
* Google Ads
* Meta Ads
* Social Media
* Content Marketing
* Email Marketing
* Brand Strategy

We are **not** looking for someone who specializes in one channel and simply coordinates the others.

Strong Research Experience

You have personally conducted work such as:

* Market research
* Competitive analysis
* Customer research
* Personas
* Brand positioning
* Audience research
* Industry analysis

Be prepared to walk us through a real project in detail.

Genuine Curiosity

One of the strongest indicators of success in this role is curiosity.

We want someone who has gone deep into a subject simply because they wanted to understand it.

It does not have to be marketing.

Strong AI Research Skills

You understand AI as a **research and reasoning instrument**, not simply a faster way to write.

You should be comfortable:

* Prompting
* Iterating
* Fact-checking
* Comparing sources
* Challenging AI outputs
* Building repeatable AI research workflows

We may assess this skill live.

### Strong Critical Thinking

You naturally ask:

* *How do we know this?*
* *What is the source?*
* *What assumption are we making?*
* *What would prove this wrong?*
* *Is there another explanation?*
* *What information are we missing?*

Comfortable Giving Direct Feedback

You will have authority over work produced by other team members.

You need to be comfortable saying:

**“This isn't right yet.”**

More importantly, you need to explain exactly **what needs to change and why.**

Self-Directed

Some of the most important work in this position will not come with a deadline.

You need to be able to identify valuable work, prioritize it, and execute without someone constantly telling you what to do next.

### Communication

* Excellent written English
* Strong analytical communication
* Comfortable working with US-based clients and colleagues
* Able to explain complex strategic ideas clearly
* Comfortable participating in client-facing discussions

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Nice to Have

Experience with:

* Digital marketing agencies
* Google Ads
* Meta Ads
* Paid audience and targeting strategy
* Google Search Console
* GA4
* SEO platforms and analytics
* Marketing dashboards and reporting
* Competitive intelligence
* Brand strategy
* Marketing automation
* AI research workflows
* Creating documented processes that another person can follow

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What This Job Is NOT

This may not be the right role if you are primarily looking for:

* A content writing position
* An SEO specialist position
* A paid ads specialist position
* A social media manager position
* A role where someone else provides the strategy
* A position where you simply execute instructions
* A job where AI is used primarily to generate content faster

**Our copywriters write. Our designers design. Our specialists execute.**

**You determine what should be done, why it should be done, who it should reach, and how we know it is working.**

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About the Working Environment

This is a senior individual contributor position

There are no direct reports, but the role comes with real strategic authority.

Client-facing work does not move forward without your approval.

Rohring Results is a growing company, so not every process is perfectly established. Part of this role will involve helping us improve and document how strategy is developed and delivered.

Our delivery team primarily works on **Philippine hours**, including daily stand-ups.

Some client-facing meetings may take place during US hours. We will explain the expected schedule during the interview process.

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How to Apply

Please submit your CV/Resume along with two short paragraphs answering the following:

1. A Research Question You Answered Well

Tell us:

* What were you trying to find out?
* How did you conduct the research?
* What sources did you use?
* How did you evaluate the information?
* How did you know your conclusion was reliable?
* What decision did the research ultimately influence?

2. A Time AI Gave You the Wrong Answer

Tell us about a situation where:

* An AI tool gave you an answer that appeared reasonable
* You discovered that it was wrong or misleading
* Explain how you identified the problem
* Explain how you verified the correct information
* Explain what you changed in your process afterward

**We read these answers before the rest of the application.**

They will tell us much more about how you think than a generic cover letter.

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If you are naturally curious, skeptical of easy answers, comfortable with ambiguity, and genuinely enjoy figuring out *what is actually true*—we would like to meet you.

Apply with your CV and the two requested responses above. send to ----------