Digital Marketing Expert – Meta Ads for BJJ Instructionals

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: TYPE OF WORK

Part Time

: SALARY

20000

: HOURS PER WEEK

18

: DATE UPDATED

Aug 25, 2026

JOB OVERVIEW

Digital Marketing Expert – Meta Ads for BJJ Instructionals

We are looking for an experienced Digital Marketing / Meta Ads Specialist to manage paid advertising campaigns for our Brazilian Jiu-Jitsu (BJJ) online instructional courses.

Our goal is to grow sales of our paid ---------- instructional content using Facebook and Instagram advertising. We are specifically looking for someone who understands performance marketing and selling digital products/courses online.

What You'll Be Doing

- Create, manage and optimise Meta Ads (Facebook & Instagram)
- Build campaigns specifically focused on selling paid BJJ instructional courses
- Develop and test different audiences, creatives, hooks and offers
- Set up and manage retargeting campaigns
- Analyse campaign performance and improve ROAS and cost per purchase
- Conduct A/B testing across creatives, copy, audiences and landing pages
- Work with our team on advertising angles and content ideas
- Track conversions correctly using Meta Pixel / Conversions API
- Provide clear reporting on campaign performance
- Identify opportunities to scale profitable campaigns

Who We're Looking For

Previous experience is a MUST.

Ideally, you have experience with:

- Meta Ads for online courses, digital products, memberships or instructional content
- E-commerce or direct-response advertising
- Building campaigns from testing through to scaling
- Retargeting and funnel strategies
- Meta Pixel, Events Manager and conversion tracking
- Analysing ROAS, CPA, CTR, CPM and conversion rates
- Working with international audiences, particularly the US and other major BJJ markets

Experience marketing within Brazilian Jiu-Jitsu, martial arts, fitness or combat sports would be a major advantage.

We are not looking for someone who is learning Meta Ads. We want someone who can demonstrate previous results and confidently manage campaigns.

About the Project

We are an established Brazilian Jiu-Jitsu academy and are expanding our digital offering through premium BJJ instructional content.

This has the potential to become an ongoing position for the right person as we continue producing and launching new instructional courses.

How to Apply

Please include:

1. A short introduction about yourself
2. Your experience managing Meta Ads
3. Examples of campaigns you've managed for online courses or digital products
4. Your best results, including ROAS or CPA where possible
5. Any experience with BJJ, martial arts, fitness or sports businesses
6. Your expected hourly or monthly rate
7. The Meta Ads budget ranges you have previously managed

IMPORTANT: Start your application with the word BJJ so we know you've read the entire job post.

We are looking for someone experienced, reliable and results-focused who wants to work with us long term and help scale our BJJ instructional business.

SKILL REQUIREMENT

Performance Marketing Influencer Marketing Digital Marketing

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Digital Marketing Expert – Meta Ads for BJJ Instructionals

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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