Social Media Engagement & Outreach Specialist

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TYPE OF WORK

Part Time

SALARY

$8.50/hour

HOURS PER WEEK

25

DATE UPDATED

Aug 25, 2026

JOB OVERVIEW

Company Description
Phoenix Health Consulting LLC is a physician-led entrepreneurial company focused on healthcare, education, consulting, media, publishing, and professional development. Our growing portfolio includes Pinnacle Business Academy, the Physician Freedom Collective, Mindful Practice Podcast, Phoenix Ascend Press, Phoenix Medical Spa, and the professional platform of physician, author, speaker, and entrepreneur Dr. Bertina M. Hooks.
We are building an integrated digital presence designed to educate, inspire, and connect with physicians, healthcare professionals, entrepreneurs, readers, and community members. We are a fast-moving organization seeking a creative, proactive, organized, and dependable team member who can take ownership and follow through.
Role Description
The Social Media Engagement & Outreach Specialist will manage and grow our digital presence across multiple brands and platforms. The ideal candidate understands how to move beyond content posting and use social media to increase engagement, strengthen brand visibility, support launches, build community, and generate opportunities for collaborations, podcast appearances, speaking engagements, book promotion, programs, and business growth.
Key Responsibilities
• Create, schedule, publish, and manage social media content across LinkedIn, Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
• Repurpose podcasts, videos, articles, interviews, speaking appearances, book content, and business resources into platform-specific content.
• Write captions, promotional copy, calls to action, and engagement-focused social content.
• Actively engage with followers, professional communities, organizations, potential collaborators, and relevant industry accounts.
• Conduct proactive outreach for partnerships, podcast appearances, speaking opportunities, book promotion, collaborations, and other visibility opportunities.
• Support campaigns for webinars, events, programs, podcast episodes, launches, lead magnets, and other business initiatives.
• Monitor comments, messages, mentions, and audience activity and ensure timely responses or appropriate escalation.
• Maintain an organized content calendar across multiple brands, campaigns, and deadlines.
• Track reach, engagement, audience growth, clicks, leads, and conversions, and recommend adjustments based on performance data.
• Collaborate with the founder and contractors supporting podcasting, publishing, marketing, automation, design, and business operations.
What We Are Looking For
• At least 2 years of professional social media management, digital marketing, community management, or audience-development experience.
• Demonstrated experience managing social media for a business, brand, organization, or professional platform.
• Strong writing, communication, organization, and follow-through.
• Comfort with proactive outreach and initiating professional conversations rather than waiting for every assignment.
• Ability to independently manage multiple accounts, campaigns, priorities, and deadlines.
• Working knowledge of social media analytics and the ability to identify what is working, what is not, and what should change.
• Familiarity with tools such as Canva, Meta Business Suite, LinkedIn, Instagram, TikTok, YouTube, scheduling platforms, and basic video editing.
• Experience with launches, events, podcasts, books, coaching/education programs, healthcare, or professional-services brands is a plus.
• Familiarity with GoHighLevel or other CRM/marketing automation platforms is a plus.
• Must be comfortable working in a remote, part-time role with clear deadlines, communication expectations, and accountability for assigned work.
What Success Looks Like
Success is not measured by the number of posts published. We are looking for measurable progress in audience growth, meaningful engagement, brand visibility, consistent execution, professional outreach, collaboration opportunities, podcast and speaking opportunities, book and program promotion, lead generation, and conversion of online attention into meaningful relationships and business opportunities.
Screening Questions
Applicants should answer YES or NO to each question:
• Do you have at least 2 years of professional experience managing social media accounts for a business, brand, or organization?
• Do you have experience with proactive social media outreach, including initiating conversations with potential collaborators, partners, podcast hosts, speakers, clients, or other business contacts?
• Are you comfortable independently managing multiple social media accounts, campaigns, and deadlines without requiring frequent reminders or follow-up from management?

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