Senior Email Marketing Specialist (Customer.io Expert)

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: TYPE OF WORK

Full Time

: SALARY

$500 - $1,000

: HOURS PER WEEK

40

: DATE UPDATED

Aug 25, 2026

JOB OVERVIEW

About Dreambound

Dreambound helps people in the US find and enroll in career training programs, from healthcare to trades to tech. Email is one of our revenue channels, and we're investing in taking it to the next level.

About the Role

We're looking for a senior email marketing specialist to strengthen and scale our email program. You'll work inside ---------- , running lifecycle campaigns and daily broadcasts to an engaged US audience, with revenue tracked end to end through our affiliate platform (Everflow).

This is a hands-on expert role. You'll be trusted with real revenue responsibility: our goal is to grow email revenue roughly 10% month over month while keeping our sender reputation healthy. You should be the kind of person who spots a deliverability dip before anyone else does and already has a fix in motion. You will work closely with our EM team that will help you execute your strategies.

What You'll Do

*Lifecycle campaigns
- Build, QA, and run automated campaigns around the lead journey (form funnel follow-ups, application nudges, re-engagement, rejection flows)
- Verify enrollments, segments, and trigger events are firing correctly, and catch silent exclusions before they cost revenue
- Build tracking links from scratch in Everflow with correct parameters so every click and conversion attributes accurately

*Testing and optimization
- Keep at least one A/B test live on every active campaign, one element at a time, resolved cleanly
- Match the metric to the test: subject lines to open rate, CTAs to click rate, everything ultimately to revenue
- Use daily broadcasts as your idea lab, then promote winners into campaigns

*Deliverability and metrics
- Own deliverability: Google Postmaster Tools, ---------- deliverability tab, list hygiene, engagement filters, sunset policies
- Hold our target thresholds on every send (delivered above 98%, open above 25%, click above 2%, unsub below 0.2%, hard bounce below 0.5%, spam below 0.08%)

*Communication
- Flag issues early with a proposed solution, confirm task understanding in your own words, follow through same-day
- Study competitor email programs and bring the strongest ideas back

What We're Looking For

*Must-haves
- 4+ years in lifecycle/email marketing with direct revenue accountability, ideally in lead generation, affiliate, edtech, or another performance-driven vertical
- Expert-level experience in ---------- (or deep experience in Iterable, Braze, or Klaviyo with proven ability to switch): segments, event-triggered journeys, Liquid personalization, conversion goals, webhooks
- Proven deliverability recovery experience: you can walk us through a time you took a domain from Medium/Low reputation back to healthy, and explain the levers you pulled (volume throttling, engaged-only sending, list pruning, warm-up)
- Fluent in email authentication and infrastructure: SPF, DKIM, DMARC, one-click unsubscribe, and the current Gmail/Yahoo bulk sender requirements
- Strong list hygiene instincts: sunset policies, engagement tiering, re-permission campaigns, suppression management, bounce classification (hard vs soft, and what to do with each)
- Disciplined experimenter: single-variable A/B tests, correct metric per test, statistical patience, clean resolution, documented learnings
- Sharp direct-response copywriting: subject lines, preview text, CTAs that get clicked by a US consumer audience
- Data fluency: you can pull your own numbers, separate machine opens from human opens, calculate revenue per send/click, and spot when a metric shift is a tracking bug vs a real change
- Excellent written English and same-day communication habits

*Strong pluses
- Affiliate/performance tracking platforms (Everflow): building links, sub-ID structure, postback/pixel debugging
- US compliance awareness: CAN-SPAM, TCPA sensitivity around consumer lead gen, and how compliance shapes what we can send
- Hands-on HTML email skills (MJML or raw HTML/CSS) and rendering QA across clients (Litmus, Email on ---------- or manual device testing)
- Inbox placement and seed testing tools (GlockApps, Inbox Monster, or similar) and Google Postmaster Tools monitoring
- Send-time optimization, frequency capping strategy, and preference centers
- Experience emailing large consumer lists (100k+) where reputation mistakes are expensive
- SQL or comfort querying data directly, and using AI tools to speed up drafting and analysis
- Competitor teardown habit: you subscribe to rival programs and reverse-engineer what works

Please use the code DreamTeam when applying through the link below.

Apply here
We only accept applications submitted through this form: ----------

SKILL REQUIREMENT

Email Marketing

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Senior Email Marketing Specialist (Customer.io Expert)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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