Marketing Systems Lead — Meta Ads + GoHighLevel

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: TYPE OF WORK

Full Time

: SALARY

$800–$1500/month + performance bonuse

: HOURS PER WEEK

40

: DATE UPDATED

Aug 22, 2026

JOB OVERVIEW

Digital Marketing & Automation Manager

Meta Ads + GoHighLevel + Funnels + Automation

We are looking for ONE highly skilled person who can own our entire digital marketing and lead-generation system from start to finish.

This is NOT a VA position.

This is NOT someone who only launches Facebook ads.

This is NOT someone who only builds GoHighLevel workflows.

We are looking for a complete digital marketing operator who can take our business, offers, photos and video content and turn them into a fully functioning customer acquisition system.

YOU WILL OWN THE ENTIRE PROCESS:

Content → Meta Ads → Landing Pages → Lead Capture → GoHighLevel → Automated Follow-Up → Appointment → Sales Pipeline → Retargeting → Reporting → Optimization

META / FACEBOOK & INSTAGRAM ADS

You must know how to:

* Build campaigns from scratch
* Run Lead Generation, Conversion, Traffic, Awareness and Retargeting campaigns
* Determine campaign structure, targeting and budgets
* Build and test audiences
* Create Custom Audiences and Lookalike Audiences
* Set up retargeting
* Upload and organize creatives
* Take raw photos/videos we provide and turn them into usable ads
* Make basic edits/cuts to video content when needed
* Create different ad variations
* Write or improve ad copy, headlines and CTAs
* A/B test creative, copy, audiences and offers
* Monitor and optimize campaigns
* Scale winning campaigns
* Identify and shut down poor-performing campaigns
* Understand CPL, CPA, CAC, ROAS and revenue

META TRACKING & TECHNICAL SETUP

You should be comfortable handling:

* Meta Pixel
* Conversions API (CAPI)
* Events Manager
* Custom events and conversions
* Domain verification
* UTMs
* Conversion tracking
* Troubleshooting tracking problems

We don’t want to hire another person every time something technical needs to be fixed.

GOHIGHLEVEL — ADVANCED EXPERIENCE REQUIRED

You must be able to build and manage:

* Complete GHL subaccounts
* Funnels
* Landing pages
* Websites when needed
* Forms and surveys
* Calendars and appointment booking
* Pipelines
* Opportunities
* Tags
* Custom fields
* Lead routing
* SMS automations
* Email automations
* Long-term nurture campaigns
* Appointment confirmations and reminders
* Missed-call text back
* Database reactivation campaigns
* Review campaigns
* Referral campaigns
* Conditional workflows
* Snapshots
* Domains
* Integrations
* Reporting dashboards

You should be able to open a brand-new GHL account and build the entire system from scratch without needing someone to walk you through it.

CREATIVE & COPY SKILLS ARE A BIG PLUS

We will provide content, photos, videos, offers and direction.

However, the stronger you are at turning raw content into finished ads, the more valuable you will be to us.

Being able to:

* Edit short-form video
* Create simple graphics
* Write strong ad copy
* Write headlines
* Improve offers
* Create landing-page copy
* Write SMS/email follow-up

is a major advantage.

THE PERSON WE WANT

We want someone who thinks like an owner/operator, not someone waiting for a list of tasks every morning.

If leads are expensive — figure out why.

If leads aren’t answering — improve the follow-up.

If appointments aren’t showing — improve the reminders.

If the landing page isn’t converting — improve it.

If tracking is broken — fix it.

If an ad is working — scale it.

If an ad isn’t working — test something new.

We want someone who looks at the entire customer acquisition system, not just one piece of it.

WHAT SUCCESS LOOKS LIKE

You should understand and track the entire funnel:

Ad Spend → Leads → Cost Per Lead → Appointments → Show Rate → Close Rate → Customer Acquisition Cost → Revenue → ROAS

The goal isn’t simply generating leads.

The goal is generating profitable customers.

POSITION

Full-Time / Long-Term

Starting compensation will depend on experience, with performance bonuses and opportunities to grow as we grow.

We are building multiple businesses and locations, so there is significant long-term opportunity for the right person.

TO APPLY

Send us:

1. Your Meta Ads experience
2. Examples/screenshots of campaigns you personally built and managed
3. How much monthly ad spend you’ve managed
4. Your GoHighLevel experience
5. Examples of funnels you’ve personally built
6. Examples of GHL workflows/automations you’ve personally built
7. Any creative, video editing or copywriting work you’ve done
8. Your expected monthly salary

Also answer this question:

If you were given a business, an offer, raw photos/videos, a Meta Ads account and a blank GoHighLevel account, could you build the entire customer acquisition system yourself from start to finish? Explain how you would do it.

Start your application with:

“I CAN BUILD THE MACHINE.”

If you don’t include this, your application will not be considered.

SKILL REQUIREMENT

Facebook Ads GoHighLevel

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Marketing Systems Lead — Meta Ads + GoHighLevel

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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