Website & Social Media Specialist for a U.S. Bookkeeping Firm

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: TYPE OF WORK

Part Time

: SALARY

N/A

: HOURS PER WEEK

TBD

: DATE UPDATED

Aug 22, 2026

JOB OVERVIEW

Website & Social Media Specialist for a U.S. Bookkeeping Firm

We are a growing bookkeeping and financial services firm. We are looking for a reliable, creative, and professional virtual assistant based in the Philippines to establish and maintain our online presence.

This is an ongoing part-time position for someone who can help us look established, trustworthy, and professional online—without making our marketing feel overly trendy, loud, or sales-oriented.

Initial Website Project

Our first priority is creating a simple, polished “business card” website using a Squarespace template.

The website will initially include:

* Home page
* About page
* Services page
* Industries or clients we serve
* Contact page with an inquiry form
* Professional calls to action
* Mobile-friendly formatting
* Basic local SEO setup
* Google Search Console and Google Analytics setup
* Connection to our business email and social media accounts

The website will provide information and collect inquiries only. We do not need online sales, customer accounts, or complicated website functions.

After the website launches, we want continued work to improve its visibility in search engines—especially for bookkeeping, QuickBooks, cleanup, monthly bookkeeping, and small-business financial services in Southwest Virginia and surrounding areas.

Social Media Responsibilities

We also want to establish a simple, conservative, professional presence on Instagram and possibly Facebook.

Ongoing responsibilities may include:

* Creating and scheduling approximately 2–3 posts each week
* Producing approximately one Reel each week
* Turning our ideas, advice, and business knowledge into useful content
* Creating branded graphics using Canva
* Writing clear captions and calls to action
* Suggesting content topics and maintaining a content calendar
* Directing potential clients to our website or inquiry form
* Reviewing performance and recommending practical improvements

Our content should feel trustworthy, knowledgeable, welcoming, and professional. We do not want dancing, gimmicks, aggressive sales tactics, or overly personal lifestyle content.

To Apply

Please do not send only a résumé or a general application. We need to see examples of your actual work.

Please submit:

1. Links to two or three websites you personally created or substantially helped create. Please explain exactly what work you performed on each website.
2. Links to Instagram or Facebook business pages you currently manage or previously managed. Please explain your responsibilities.
3. Before-and-after results, analytics, search-ranking improvements, or lead-generation results, if available.
4. Two professional references or client referrals.
5. Your hourly rate or preferred monthly retainer.
6. Your current availability and the approximate number of hours you recommend for the initial website project and ongoing monthly work.
7. A short video presentation of no more than five minutes answering this question:

“How would you create an effective internet presence for our bookkeeping firm?”

In the video, please explain:

* What you would do during the first 30 days
* How you would structure our Squarespace website
* How you would help local customers find us through Google
* What kind of weekly social media content you would create
* How you would turn website and Instagram visitors into potential client inquiries
* What information or participation you would need from the owner

Please tailor your presentation to a professional bookkeeping firm. Generic or copied marketing proposals will not be considered.

Preferred Qualifications

* Demonstrated Squarespace experience
* Strong Canva design skills
* Experience managing professional service-business accounts
* Understanding of local SEO and Google Business Profiles
* Strong written English
* Ability to create and edit short-form video
* Good organization and dependable communication
* Respect for confidentiality and professional financial-services standards

Shortlisted applicants may be offered a small paid trial project before an ongoing agreement is made.

SKILL REQUIREMENT

Instagram marketing Content Management Keyword Research

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Website & Social Media Specialist for a U.S. Bookkeeping Firm

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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