Paldy d.o.o.

Email & Retention Marketer (Klaviyo) - Subscription Food Brand, EU

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Full Time

: SALARY

$800 - $1,200/month

: HOURS PER WEEK

40

: DATE UPDATED

Aug 22, 2026

JOB OVERVIEW

Paldy is a high-protein, low-sugar cereal brand selling across 20+ EU markets on Shopify, with subscriptions running on Skio and email on Klaviyo. People buy in bundles of 4, 6 or 8 boxes, and a good chunk of them subscribe.

Acquisition is not our problem. Getting the second order is. That is the job.

WHAT YOU WILL DO
- Own Klaviyo end to end: flows, campaigns, segments, templates
- Build and fix lifecycle flows that move customers from order 1 to order 2 to order 3
- Work with subscription data from Skio: upcoming charges, skips, cancellations, credits
- Localise sends across 20 languages, so the right market gets the right language
- Read the numbers weekly and change what is not working, including killing your own campaigns

YOU ARE A FIT IF
- You have run Klaviyo for a real ecommerce brand, not just built templates in one
- You have designed flows yourself, not only inherited someone else's account
- You can look at a flow and say in euros why it is worth fixing before you touch it
- You write clean English email copy that sounds like a person
- Subscription or repeat-purchase experience is a big plus

YOU ARE NOT A FIT IF your experience is cold outreach, lead-gen blasting, or B2B newsletters.

----------

HOW TO APPLY (applications that skip a step are not reviewed)

Do not send a CV on its own. We want to see you think. Write the plan below, put it in a Google Doc or a PDF, and email it to us. There is no separate test stage. This is the application.

THE SITUATION
We sell high-protein, low-sugar cereal in 20+ EU markets. Shopify for the store, Skio for subscriptions, Klaviyo for email, Richpanel for support. People buy in bundles of 4, 6 or 8 boxes, and a good share of them subscribe at checkout. Five flavours are live and a new one is spotlighted every month. Customers sit across 20 languages.

Here is our actual problem: we are good at getting the first order and bad at getting the second. That is the gap we want you to attack.

WRITE US A PLAN, MAX 3 PAGES, COVERING:

1. PRIORITIES IN EUROS. The three flows you would fix or build FIRST, each with a rough revenue case. Not "every brand needs a welcome flow." Show the arithmetic, even on assumed numbers.

2. BUILD ONE OF THEM. Your top pick, laid out fully: every message, timing between them, who enters, who exits, what each message is for. Say where subscribers and one-time buyers should be treated differently.

3. WRITE EMAIL 1 IN FULL. Subject line, preview text, body copy, one single call to action. Written to send, not described.

4. THE SAVE PATH. A subscriber clicks cancel. What do they see and receive, and what do you offer instead of money off?

5. THE VERDICT. One metric that tells you in 30 days it worked, and the number at which you would call it a failure and stop.

6. ONE PARAGRAPH on how you would handle this flow going out in 20 languages.

7. ONE PARAGRAPH on which AI tools you used here, what they produced, and what you rewrote.

RULES
- No discount codes and no percentage-off offers anywhere in your plan. We do not discount, ever. Pricing is structural: buy a bigger bundle, the per-bowl price drops. Same price every day of the year. If your retention plan needs a coupon to work, it is the wrong plan.
- Email only, unless you justify another channel in one sentence.
- EU food law applies. No health cures, no weight loss promises. You may say healthy, high protein, low sugar, gluten free.
- We have not given you our numbers. Where you need one, state your assumption clearly and build from it. We are judging your reasoning, not whether you guess our figures.
- Nothing needs to be built in Klaviyo. We want a decision-ready plan.

ALSO INCLUDE IN THE SAME EMAIL
- The ESP accounts you have actually owned, and roughly the list size of each.
- 2 to 3 sentences on one flow or campaign you killed or rebuilt because the data said so.
- A 1 to 2 minute video introducing yourself. Unlisted YouTube, Loom or Drive link. No script needed, no editing. We do not review applications without it.

Subject line: EMAIL - [your name]

Send it to: ----------

Write the plan down and send it to us. We will get back to you.

SKILL REQUIREMENT

Email Marketing Shopify Email Copywriting

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Paldy d.o.o.

Email & Retention Marketer (Klaviyo) - Subscription Food Brand, EU

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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