E-Commerce Growth & Social Media Manager – Build a Brand From Scratch

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: TYPE OF WORK

Full Time

: SALARY

TBD

: HOURS PER WEEK

40

: DATE UPDATED

Aug 21, 2026

JOB OVERVIEW

We are a newly launched U.S. food product brand looking for an experienced, hands-on E-Commerce Growth and Social Media Manager.

Our online presence is still in its early stages. We need someone who can establish the brand across multiple platforms from scratch—from setting up the accounts and creating the initial content to launching paid campaigns and consistently growing our audience and sales.

IMPORTANT: BUILDING A BRAND FROM SCRATCH IS A NON-NEGOTIABLE REQUIREMENT.

We will not work with someone whose experience is limited to maintaining already-established accounts. You must have personally built or significantly developed a brand’s online presence from the beginning.

We will only consider applicants who can provide clear examples and verifiable results from their previous work. If you cannot show the brands you worked with, explain your exact contribution and provide measurable results, please do not apply.

YOUR RESPONSIBILITIES

Set up, organize and optimize our online presence across:
- Facebook and Instagram
- TikTok and TikTok Shop
- Google Business Profile
- Google Merchant Center and Google Shopping
- Google Ads
- Meta Business Manager and Meta Ads
Connect product catalogs, tracking pixels, analytics and other required integrations
Develop the brand’s social media and digital marketing strategy from the ground up
Recommend an appropriate content and posting schedule
Design social media posts, advertisements and other publishing materials
Write captions and advertising copy consistent with the brand
Create and edit short-form videos for Reels and TikTok
Publish and schedule content across all relevant platforms
Develop and execute a strategy for growing followers and engagement from zero
Plan, launch and optimize paid advertising campaigns
Test audiences, messaging, creatives and offers
Monitor traffic, engagement, conversions, sales, ROAS and advertising costs
Provide regular reports explaining the results and recommended next steps
Properly document account access, integrations and processes

WHO WE ARE LOOKING FOR

At least 3 years of relevant experience in e-commerce growth, social media and paid advertising
Proven experience establishing a brand’s online presence from scratch
Documented results in growing followers, engagement, traffic, conversions or sales
Hands-on experience with Google Ads, Google Merchant Center and Google Shopping
Hands-on experience with Facebook, Instagram, Meta Ads and Commerce Manager
Hands-on experience with TikTok, TikTok Ads and TikTok Shop
Strong content planning, graphic design, copywriting and video-editing skills
Experience connecting product catalogs, tracking pixels and analytics
Experience with U.S. consumer, food, beverage or packaged-product brands is strongly preferred
Able to work independently and recommend a strategy instead of waiting for step-by-step instructions

APPLICATION INSTRUCTIONS

Use the following subject line:

“BUILD BEFORE BOOST — [Name of a brand you personally helped build from scratch]”

Replace the section in brackets with the actual name of the brand. Applications with a generic subject line will not be considered.

Please include:

Your updated resume
Your proposed hourly rate and fixed monthly rate
Your availability and preferred working arrangement
Links to brands or accounts you personally helped establish from scratch
What each brand’s online presence looked like before you started
Your exact responsibilities—do not provide only your team’s overall responsibilities
Measurable before-and-after results, including follower growth, engagement, traffic, conversions, sales or ROAS
Screenshots, reports or case studies supporting your results, with confidential information removed if necessary
A brief outline of how you would approach the first 30 days of establishing a newly launched U.S. food product brand online

Please do not send a generic or AI-generated cover letter. We are interested in your actual experience, personal contribution and proven results.

Applications that do not include a resume, relevant examples, measurable results and complete answers to the questions above will not be considered.

This is intended to become a long-term role for the right person.

SKILL REQUIREMENT

Social Media Management Social Media Marketing

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E-Commerce Growth & Social Media Manager – Build a Brand From Scratch

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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