WEBSITE + GOHIGHLEVEL (GHL) DEVELOPER / FACEBOOK ADS & LEAD GENERATION SPECIALIST

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: TYPE OF WORK

Gig

: SALARY

OPEN

: HOURS PER WEEK

10

: DATE UPDATED

Aug 21, 2026

JOB OVERVIEW

**WEBSITE + GOHIGHLEVEL (GHL) DEVELOPER / FACEBOOK ADS & LEAD GENERATION SPECIALIST**

We are a growing U.S.-based real estate company looking for a highly skilled **Website Developer + GoHighLevel Developer + Facebook Ads / Lead Generation Specialist**.

This is NOT a basic VA position.

We are looking for someone technical, creative, analytical, and proactive who can help us build and improve our entire online lead-generation system.

### YOUR 3 CORE RESPONSIBILITIES

**1. WEBSITE DEVELOPMENT & LANDING PAGES**

You should be able to:

* Build professional, high-converting websites
* Create landing pages and lead funnels
* Build seller lead forms
* Optimize websites for mobile
* Improve website speed and performance
* Connect forms to our CRM
* Install tracking pixels and conversion tracking
* Create thank-you pages
* Troubleshoot website issues
* Make ongoing website changes without needing another developer
* Understand basic SEO and conversion optimization

Please tell us what platforms you have experience with, including WordPress, Webflow, GoHighLevel, or others.

**2. GOHIGHLEVEL / CRM DEVELOPMENT**

Strong GoHighLevel experience is extremely important.

You should understand:

* GHL workflows
* Automations
* Pipelines
* Opportunities
* Calendars
* Forms
* Surveys
* Funnels
* Websites
* Custom fields
* Tags
* Lead-source tracking
* SMS automation
* Email automation
* Appointment reminders
* Lead nurturing
* Database reactivation
* AI integrations
* Webhooks
* Zapier / Make integrations
* Twilio
* A2P messaging compliance
* Reporting and dashboards

You should be able to take a business process we explain and BUILD the automation inside GHL.

Example:

Facebook Lead → GHL → Immediate SMS → AI/VA Follow-Up → Appointment → Acquisitions → Offer → Contract → Disposition

We want someone who understands the entire customer journey.

**3. FACEBOOK / META ADS & LEAD GENERATION**

We need someone who understands performance marketing—not someone who simply knows how to boost posts.

Responsibilities include:

* Meta Ads Manager
* Facebook lead campaigns
* Seller lead generation
* Lead forms
* Landing-page campaigns
* Retargeting
* Custom audiences
* Lookalike audiences
* Pixel / Conversions API
* Campaign testing
* Creative testing
* Copy testing
* Audience testing
* Cost-per-lead optimization
* Conversion tracking
* Reporting
* Scaling successful campaigns

Real estate investor lead-generation experience is HIGHLY preferred.

### LEAD GENERATION SYSTEMS

Our business uses multiple lead sources and campaigns.

You should understand how to organize and track:

* Facebook leads
* Probate leads
* FSBO leads
* Agent outreach
* MLS opportunities
* Existing database leads
* Cold outreach
* Lead reactivation
* Website leads
* Paid advertising leads

Every lead source should be properly tracked through the CRM so management can see:

Lead → Contact → Appointment → Offer → Contract → Closed Deal

### AI & AUTOMATION

We are actively implementing AI into our business.

Experience with any of the following is a major advantage:

* ChatGPT
* AI SMS agents
* AI voice agents
* GoHighLevel AI
* Zapier
* Make
* APIs
* Webhooks
* Automated follow-up systems

We want someone who is excited about AI and automation and continuously looks for ways to make our company more efficient.

### WHO WE ARE LOOKING FOR

You should be:

* Highly experienced with GoHighLevel
* Experienced with Meta/Facebook Ads
* Comfortable building websites and landing pages
* Analytical and numbers-driven
* Excellent at troubleshooting
* Organized
* Detail-oriented
* Proactive
* Able to work independently
* Able to communicate clearly in English
* Comfortable working with a U.S.-based team
* Interested in a long-term position

Most importantly:

**We don't want someone who waits for instructions all day.**

We want someone who identifies problems and says:

"I found the issue."

"Here's what caused it."

"Here's how I recommend fixing it."

"I already tested the solution."

### KPIs YOU SHOULD UNDERSTAND

You should be comfortable tracking:

* Ad spend
* Cost per lead
* Cost per qualified lead
* Contact rate
* Appointment rate
* Cost per appointment
* Offer rate
* Contract rate
* Cost per contract
* Landing-page conversion rate
* Lead-source performance
* ROAS / ROI

### HOW TO APPLY

Please answer ALL questions:

1. How many years have you worked with GoHighLevel?
2. Rate your GHL expertise from 1–10 and explain why.
3. What advanced GHL workflows have you personally built?
4. Have you worked with U.S. real estate investors before?
5. How many years of Facebook/Meta Ads experience do you have?
6. What is the largest monthly Meta ad budget you've personally managed?
7. What average cost per lead were you able to achieve?
8. Describe a campaign you personally improved and what you changed.
9. Send examples of websites or landing pages you personally built.
10. What website platforms do you specialize in?
11. What experience do you have with Twilio and A2P?
12. What experience do you have with AI, Zapier, Make, APIs, or webhooks?
13. What reporting/dashboard systems have you built?
14. What hours can you work in U.S. Pacific Time?
15. What hourly rate are you requesting?
16. Are you currently working for other clients? If yes, how many hours per week?
17. Send a 1–2 minute video introduction explaining why you are qualified for this position.

**IMPORTANT:**

Start your application with:

**"GHL GROWTH"**

Applications that do not include this phrase and do not answer the questions will not be considered.

Please do not apply if you only have beginner-level ---------- or Facebook Ads experience.

We are looking for someone who can **BUILD, OPTIMIZE, TROUBLESHOOT, AND SCALE** with us long term.

SKILL REQUIREMENT

Facebook Ads Lead Generation Godaddy Website Builder

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**WEBSITE + GOHIGHLEVEL (GHL) DEVELOPER / FACEBOOK ADS & LEAD GENERATION SPECIALIST**

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?

WEBSITE + GOHIGHLEVEL (GHL) DEVELOPER / FACEBOOK ADS & LEAD GENERATION SPECIALIST