Social Media, Outreach & Operations Specialist

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: TYPE OF WORK

Full Time

: SALARY

900

: HOURS PER WEEK

40

: DATE UPDATED

Aug 21, 2026

JOB OVERVIEW

About the Role
We're a fast-moving team managing the social presence, brand reputation, and lead pipeline across a portfolio of brands managed by a private equity firm. This role has two core tracks: (1) Reddit-based brand management across multiple portfolio companies, and (2) social outreach and lead generation specifically for PaymentKit, our payment orchestration platform, across Reddit, Twitter/X, and LinkedIn. You'll also manage the technical infrastructure -- browser profiles, proxies, and session management -- that supports both tracks.
Key Responsibilities
Brand Management — Reddit
• Manage Reddit presence across multiple portfolio brands, posting in relevant subreddits according to each brand's content strategy and tone
• Monitor subreddit communities relevant to each brand's vertical; identify opportunities for organic participation and engagement
• Follow documented SOPs for each brand's posting schedule, persona management and community guidelines
• Track competitor activity and emerging discussion patterns across platforms; share insights with the team
• Monitor brand sentiment and flag reputational issues proactively
• Maintain clean activity logs for all brand accounts across platforms

Social Outreach & Lead Generation — Reddit, Twitter/X, LinkedIn

Twitter/X
• Post original tweet/s daily following the weekly content calendar (Insight / Engagement Question / Case Study / Hot Take / Punchy shareable insight)
• Identify and reply to 8-10+ relevant conversations daily (merchants experiencing payment processor shutdowns, fund holds, chargeback issues or billing platform frustration, etc.,)
• Send targeted DMs to qualified leads using approved outreach scripts; send follow-up messages within the defined window when no response is received
• Track all account interactions in the relationship tracker (interaction history, brand mention eligibility, DM status)
• Follow all content rules: factually accurate and proper interval between replies
Reddit
• Monitor relevant subreddits for merchants experiencing active payment pain
• Engage using approved outreach scripts tailored to the pain point (processor shutdown, billing frustration, failed payments)
• Maintain Reddit outreach personas completely separate from LinkedIn and company-affiliated profiles (no crossover)
LinkedIn
• Identify and comment on relevant posts from merchant founders and operators experiencing payment pain
• Conduct lead research via people search and content search - find distressed merchants and forward warm leads with enrichment data to the sales team
• Maintain the company-affiliated LinkedIn profile within approved messaging and factual claims
• Reshare company content with relevant, authentic framing
Lead Generation & Qualification (All Platforms)
• Generate 8-10 qualified leads per day across Reddit, Twitter/X and LinkedIn and any other platforms
• Apply ICP triage criteria: 2 of 3 signals required -- (1) individual customers paying them directly; (2) recurring customers; (3) ~$10K+/month processing volume
• Log all leads (qualified and triage-failed) in the Lead Tracker with accurate categorization, platform, pain point, and post snippet
• Enrich qualified leads: full name, company, LinkedIn URL, email (using ---------- or manual research)
• Escalate warm or responsive leads to the sales team with full context and interaction history
Technical Operations — Browser Profiles & Proxies
• Create, configure and manage anti-detect browser profiles (MultiLogin, GoLogin or similar) for multi-account operations across both brand management and outreach tracks
• Assign and maintain residential proxies, ensuring correct geo targeting, IP hygiene and stable session consistency
• Follow documented SOPs for profile setup, proxy assignment and session management (no shortcuts)
• Maintain clean records of profiles, proxies and activity logs in shared trackers
• Flag issues proactively: proxy instability, profile mismatches or platform access problems
Required Skills & Experience
• Proven hands-on experience managing Twitter/X and Reddit accounts for marketing, outreach or growth required
• Experience with anti-detect browsers (MultiLogin, GoLogin, or similar) required
• Familiarity with residential proxies and IP hygiene best practices
• Strong written English. Capable of genuine, human-sounding social engagement (not templated spam)
• Comfortable with multi-account social media operations and platform community standards
• Strong attention to detail; able to follow, document and improve SOPs
• Able to manage tasks across multiple brands simultaneously
• Proficient with Google Sheets and lead tracking systems
• Self-directed. Able to hit daily volume targets without micromanagement
Nice to Have
• Background in fintech, payments, SaaS or ecommerce
• LinkedIn marketing or outreach experience
• Familiarity with lead enrichment tools ( ---------- , Apollo, or similar)
• Experience with proxy providers such as Bright Data
• Understanding of payment processor pain points: account termination, chargebacks, fund holds, rolling reserves
• Experience working with multiple browser profiles at scale
• Experience with SEO and keyword research/tracking
What We're Looking For
• Operationally excellent - high accuracy, consistency and documentation across all tasks
• Socially intelligent - capable of authentic, non-spammy engagement that builds real credibility
• Process-driven with a proactive approach to flagging problems rather than working around them
• Comfortable with the repetitive but high-stakes nature of daily outreach operations
• Reliable - daily targets are real targets, not suggestions

Fill out this form to apply: ----------

SKILL REQUIREMENT

Social Media Management Lead Generation Account Management

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Social Media, Outreach & Operations Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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