VA- Paid Ad Specialist (Google/Meta)

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: TYPE OF WORK

Part Time

: SALARY

$6/hour

: HOURS PER WEEK

25

: DATE UPDATED

Aug 21, 2026

JOB OVERVIEW

Meta Advertising (Facebook & Instagram)
Build and manage full-funnel Meta campaigns, including awareness, traffic, lead generation, and retargeting.
Develop compelling ad copy and provide creative direction for image, video, and carousel ads.
Build and manage local, custom, lookalike, and retargeting audiences.
Set up, manage, and troubleshoot Meta Pixel, Conversions API, and lead form integrations.
Conduct ongoing A/B testing of creative, copy, audiences, and campaign strategies.
Identify underperforming ads quickly and reallocate spend toward stronger-performing campaigns.
Google Ads
Build and manage Google Search, Performance Max, Local Services Ads, and Display campaigns.
Conduct keyword research based on service, location, search intent, and target customer.
Write high-converting ad copy aligned with landing page messaging.
Manage negative keywords, bidding strategies, budgets, and campaign pacing.
Set up and maintain accurate conversion tracking for calls, forms, and GA4 events.
Monitor search terms and eliminate irrelevant or low-quality traffic.
Campaign Optimization
Monitor advertising accounts regularly and make performance-based adjustments to bids, budgets, audiences, targeting, and creative.
Conduct monthly account audits to identify wasted spend, keyword issues, audience overlap, tracking problems, and creative fatigue.
Analyze campaign and landing page performance to identify opportunities for improved conversion rates.
Coordinate with the web and content teams on landing page and creative improvements.
Reporting & Performance Management
Track key performance metrics, including cost per lead, cost per call, conversion rate, ROAS, and lead quality.
Prepare clear monthly client reports outlining advertising spend, results, key insights, and recommended next steps.
Identify and communicate underperformance early and develop an actionable plan for improvement.
Ensure reporting accurately reflects meaningful conversions and business results.
Processes & Systems
Create and maintain SOPs for account setup, campaign launches, optimization, audits, tracking, and reporting.
Develop campaign playbooks by client vertical to make successful strategies repeatable and scalable.
Build specialized strategies for industries such as BHPH dealerships, law firms, contractors, and other local service businesses.
Maintain organized account structures, documentation, naming conventions, and campaign records across clients.

SKILL REQUIREMENT

Google Ads Facebook Ads Ads Creation

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Job Post	Reporter	Rank	Reason	Date

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VA- Paid Ad Specialist (Google/Meta)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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