Instagram Content Editor & Paid Ads Specialist | UAE-Based Preferred

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: TYPE OF WORK

Any

: SALARY

500$/month

: HOURS PER WEEK

TBD

: DATE UPDATED

Oct 23, 2026

JOB OVERVIEW

Instagram Content Editor & Paid Ads Specialist (Remote)

Location: Remote · Must overlap with Abu Dhabi hours (GST / UTC+4)
Type: Ongoing, part-time with potential to grow into full-time
Budget: From $500/month, depending on experience and scope

## About the Role

We are a children's sports academy in Abu Dhabi with several locations. Our Instagram account is already established and active — we are not starting from zero, and we are not asking you to rebuild anything.

We film in-house. Our team shoots at the gym every week, so you will always have fresh footage to work with. You do not need to be based in Abu Dhabi.

We need someone who can turn that footage into content that attracts parents and generates bookings.

**Two priorities. Everything else is secondary.**

### 1. Editing

You take raw class footage and turn it into Reels that capture attention and keep people watching until the end. This is the single most important skill in this role. If your editing is strong, we can work around the rest.

### 2. Paid Ads and Lead Generation

You run Meta ads that generate bookings for our free trial lessons, and you can show us what a lead costs.

## Important: Our Audience Is Adults

Our content features children, but our audience is their parents.

That distinction influences everything — pacing, music, text, tone, what you cut, and what you keep. We are looking for someone who understands how to create content for adults making decisions about their children, not content that looks like it was made for kids.

If you have created content for parents or families before, please mention it in your application.

## What You Will Do

- Edit Reels using raw footage we provide.
- Plan and publish a consistent flow of posts, Stories, and Reels. Our account should never go quiet.
- Follow our existing brand book and visual guidelines.
- Create simple Canva graphics for schedules, announcements, competition results, coach profiles, and other updates.
- Set up, manage, and optimise Meta ads focused on generating trial lesson bookings.
- Provide weekly reports covering published content, performance, ad spend, cost per lead, and upcoming plans.

**Platforms:** Instagram and Facebook are the priorities. TikTok is secondary. YouTube is not in scope for now.

## What Success Looks Like

- Content is delivered on time every week, without repeated follow-ups.
- Reels hold viewers' attention and generate saves, not just views.
- Paid ads generate relevant leads and trial lesson bookings.
- Cost per booked trial lesson improves over time.
- Our account grows its real, relevant audience in Abu Dhabi.

Specific targets will be agreed upon during the first month.

## Requirements

### Essential

- Strong short-form video editing skills. You must show Reels you personally edited, not just work produced by your team.
- Hands-on experience with Meta Ads Manager, including real advertising budgets and measurable results.
- Strong written English for parent-facing captions and communication.
- Reliable weekly availability and a clear response time during Abu Dhabi hours.

### Desirable

- Canva design skills.
- Experience with lead generation or working alongside a sales team.
- Experience with children's sports, gymnastics, dance, education, or family-focused brands.
- Arabic language skills.

## One Thing We Ask You to Be Honest About

We understand that good specialists manage several accounts. That is normal, and we are fine with it.

What we are not fine with is being the account that gets done last.

Please tell us how many accounts you currently manage and how you organise your workload to protect deadlines. A clear, realistic answer counts in your favour.

## How to Apply

Please include the following in your application:

1. **One Reel you personally edited** and a brief explanation of why you think it worked.
2. **Two or three accounts you currently manage or have worked on**, with links and a description of your specific responsibilities for each.
3. **One paid campaign you personally managed**, including the budget, results, and cost per lead.
4. **Your toolkit and workflow:** What tools do you use for editing and design? Briefly explain how you work from raw footage to a published Reel.
5. **Your current workload and availability:** How many accounts do you manage, and how many hours per week can you commit to this role?
6. **Your rate:** Your monthly rate and what is included.

## Test Task

Shortlisted candidates will receive a folder containing our actual footage and a short creative brief.

You will be asked to create:
- One Instagram Reel.
- One set of Instagram Stories.

**Applications without at least one Reel personally edited by the applicant will not be reviewed.**

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Instagram Content Editor & Paid Ads Specialist | UAE-Based Preferred

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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