Facebook Ads Creative Strategist (Static + Video)

# Genghis Digital
## OnlineJobs.ph Job Ad: Facebook Ads Creative Strategist

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## JOB TITLE (pick one)

**Primary:**
> Facebook Ads Creative Strategist (Static + Video, Copywriting Led)

**Alternatives:**
> Meta Ads Creative Strategist | Copy, Statics, Reels | AU Agency, Long Term
>
> Direct Response Creative Strategist for Meta Ads (Canva, Video, Copy)

*Note: OnlineJobs.ph search runs on keywords. Keep "Facebook Ads" or "Meta Ads" plus "Creative Strategist" in the title. Put "graphic designer" or "video editor" in there and you'll get 200 of the wrong applicants.*

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## JOB DETAILS FIELDS

| Field | Entry |
|---|---|
| **Job Type** | Full-time (or part-time 20 hrs/week to start, see notes) |
| **Salary** | AUD $1,200 to $1,500 per month, depending on portfolio and test task |
| **Hours** | Mon to Fri, overlapping 9am to 5pm AWST (Perth runs on the same clock as Manila) |
| **Category** | Advertising / Marketing / Creative |
| **Skills** | Facebook Ads, Meta Ads Manager, Copywriting, Direct Response, Funnels, Canva, Reels, Shorts, Video Editing, Creative Strategy, UGC, Market Research, AI Tools, ClickUp, Hubstaff |

---

## JOB DESCRIPTION (paste this section)

### About us

Genghis Digital is a digital marketing agency based in Perth, Western Australia. We run Meta and Google Ads, build websites and CRMs, and generate leads for clients across coaching, health, trades, construction, finance and hospitality.

We're a small remote team. You'd work directly with me (Marlon, the founder), alongside our media buyer, web builder and designer.

### What this role actually is

I'll be upfront, because it saves us both time.

At the moment I'm the one doing the research, working out the angle, writing the hook and d ---------- what we test. I hand that over, and what comes back matches the brief but has no idea behind it, with copy that reads like it came straight out of ChatGPT. That part of my week is what I want to hand off.

So the job is this. You get a client, an offer and an ad account, and you come back with ads you can defend. Angles you picked for a reason, written in words an actual buyer would use.

If you need a finished brief in front of you before you can start, this will frustrate both of us. Better you skip it.

### What you'd own

Research. Going through the client's offer, their competitors' ads, reviews, sales call notes, form responses, Facebook groups, anywhere the buyer's own words show up. You come back with the objections and the language.

Angles. Working out what belief needs shifting, and for who.

**Funnel stage creative.** This is the part that matters most. A top of funnel ad, a middle of funnel ad and a bottom of funnel ad are three different jobs. Cold traffic needs a problem named and something that stops the scroll. Middle of funnel needs the mechanism, the proof and the objections handled. Bottom of funnel needs the offer, a reason to move now and the risk taken off the table. If all three come back looking much the same, we've got a problem.

Copy. Hooks, primary text, headlines, calls to action, in plain language. Single most important skill in this role.

Statics, built in Canva. They don't need to win awards. They need to stop the scroll and be readable on a phone.

**Video, also built in Canva.** Scripted, cut and captioned by you. Vertical 9:16 for Reels and Shorts is our default format. Talking head, UGC style, screen recordings, slideshows, whatever suits the angle. Our team works in Canva so files stay shared and editable, which makes Canva video skills essential here. Other editors are a bonus, not a substitute.

Reading the numbers. Hook rate, hold rate, CTR, cost per lead. Telling me what's dying and what you want to try next, before I have to ask.

Turnaround. When I flag something, it gets sorted in your next work session rather than next week.

### What a normal week looks like

It varies. Some weeks are one client and a new offer to go deep on, others are a refresh across a few accounts. What stays consistent:

- New creative across all three funnel stages for the clients you're on
- A research or angle doc whenever a new client or a new offer lands
- A short note each week covering what's working, what's dead and what you want to test next

You d ---------- what gets made. I sign off on it, I don't spec it for you.

### What you need

- At least two years making Meta ads with real budget behind them. Not spec work, not organic social posts
- **A working understanding of funnels**, with examples of ads you've built for different stages
- Copywriting that sells. You know why "unlock your potential" does nothing
- **Strong Canva skills across both statics and video.** Not resizing templates, actually building
- Comfortable in Ads Manager reading results at creative level
- Written English good enough to write ads for an Australian audience. It doesn't need to be flawless, but it needs an ear for how people actually talk
- Sensible use of AI (more on that below)
- **A computer running at least two screens, ideally three.** I'm being direct about this because it isn't a preference. You'll be across Ads Manager, Canva, research tabs, transcripts and ClickUp at the same time, and doing that on one monitor slows the work to a crawl. If you don't have the setup now, tell me in your application and we'll sort it out before you start
- Reliable internet, and you're reachable during AWST business hours

### How we work

We run the team on ClickUp and Hubstaff, so you need to be comfortable with both.

ClickUp is where tasks, briefs and creative sit. Everything gets tracked there, so I can see what's in progress without having to chase people for updates.

Hubstaff tracks your hours and takes periodic screenshots while you're working. I'd rather say that plainly up front than surprise you with it. It isn't about looking over your shoulder, it's how contractors get paid accurately and how I know a job is properly resourced. If that's not something you're willing to work with, this isn't the right fit and no hard feelings.

### Helpful, not essential

- Lead gen for coaching and service businesses. Health, fitness, gyms and nutrition make up a big share of our book, so experience selling to that market is a real advantage
- Google Ads
- GoHighLevel
- Pulling buyer language out of call recordings and form responses

### On AI

I want you using it. Research, competitor angles, summarising reviews and call transcripts, throwing up variations for you to react to, sorting through data. If it halves the time it takes you to get to a good ad, use it.

What I won't accept is raw AI output going out as the finished product.

The value is in what you do afterwards. Stripping out the generic phrasing, putting the buyer's real words back in, breaking up the rhythm that gives it away, adding the specific detail that only someone who did the research would know to include. Anyone can prompt. What I'm paying for is the judgement to spot when something has come back flat, and the skill to fix it.

If it reads like ChatGPT by the time it hits my inbox, it went out too early.

Tools are on us. Canva Pro, AI subscriptions, research tools, whatever the job needs. You shouldn't be paying for software out of your own pocket.

### Don't apply if

- Your application is AI written. Not because AI is banned here, but I need to hear how you think before I can work out how you'd use it. Rough English with a sharp idea beats polished English with nothing behind it, every time
- Your portfolio is logos, brand kits and Instagram grids. I need to see paid ads
- You need a full brief before you can get started

### What you get

- Long term ongoing work. I'm looking for someone who stays
- Every tool you need, paid for
- Paid on time, every time, through Wise
- A direct line to me, with no account managers in between
- Real budgets, real accounts and real data to learn from
- Room to grow into a lead creative role as the agency grows

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## HOW TO APPLY (paste this too, it's the filter)

Should take you ten minutes. Miss a step and I won't read it.

**1. Subject line, in this format:**
`CREATIVE STRATEGIST, [Your Name], [best ad you've ever seen that you didn't make]`

**2. Three Meta ads you've made.** A link or screenshot of each, plus one line on the angle and which funnel stage it was for. Add the numbers if you have them.

**3. Write me two hooks.** Same offer, same business: an Australian gym owner selling a $5,000 coaching program to other gym owners.
- One hook for cold traffic who've never heard of him
- One hook for someone who's already had a sales call and hasn't signed
- One line on why they're different

Just the hooks. No design, no script, no document.

**4. Quick answers:**
- How do you use AI in your work, and what do you always do to it afterwards?
- How many monitors are you running, and are you fine with ClickUp and Hubstaff?

Every application that follows the steps gets read. Anyone shortlisted gets a paid trial on a live client account before we talk about anything ongoing.

---
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# NOTES FOR MARLON (do not paste)

## 1. Sort out Denus's lane before you post

If this hire lands, Denus becomes execution only, producing from the strategist's briefs. That can work fine and it's cheaper than replacing him, but he should be told that's the structure rather than work it out on his own. Same goes for the referral you were messaging about. If she's a real strategist, send her the two hooks task before you post publicly. Ten minutes of her time, ten seconds of yours, and it might save you the whole hiring round.

## 2. On the salary

AUD $1,200 to $1,500 is roughly USD $780 to $980 at current rates, so worth checking the rate on the day. Genuine creative strategists on OnlineJobs.ph, the ones who research an offer and build the angle without a brief, generally sit around USD $1,000 to $1,600. Your range lands just under that.

You can still hire well at this number, but two things help:

Post the $1,500, not the range. People read a range as the bottom figure, and $1,200 puts you in editor and designer territory, which is the exact profile you're trying to get away from.

If you can't stretch, buy fewer hours instead of paying less per hour. Twenty hours a week at $1,200 reads as a senior part-time role and pulls a different applicant than forty hours at the same money. On that platform the rate signals seniority far more than the hours do.

Also check the currency dropdown when you post. ---------- usually only offers USD or PHP. If AUD isn't there, put the USD figure in the field and state the AUD amount in the body so nobody can argue about it later.

## 3. Expect volume

You'll get well over a hundred applications and most will be templated. Sort on the subject line first, which clears out everyone who skim read. Then read nothing but the two hooks. Ignore the portfolios on the first pass, they all look the same and half are borrowed. Twenty minutes and you'll have your shortlist.

## 4. What the two hooks tell you

The whole test is in the gap between them. Cold traffic and a warm lead who's already had a sales call need completely different messages, so anyone who thinks in funnels will produce two hooks that barely resemble each other. Anyone who doesn't will hand you the same hook twice with a word swapped. That's your answer, and it takes ten seconds to see.

Second thing to look at is the language itself. The scenario is a gym owner selling to gym owners, so the hook should sound like a bloke who runs gyms. If it comes back as "unlock the growth your gym deserves," they've either used AI or they write like AI on their own, and either way it's the problem you already have.

## 5. Always run a paid trial

One live client, a fixed fee, an agreed set of creatives. Pravar or Bowie would both work as a test. Nothing in an application tells you whether someone can research an offer without you holding their hand. Only a trial on your own accounts does that.

## 6. On AI in the application

There's no AI-proof test, and chasing one will cost you good applicants. The two-hook task is deliberately short, so someone can paste it into ChatGPT in seconds. That's fine. AI writes generic hooks, and generic is exactly what you're screening out, so it fails the test on its own merits rather than needing to be caught.

If you do want to check, put the task in a Google Doc, give edit access, and look at File then Version history. Typed writing appears as hundreds of small edits, pasted AI appears as one block landing in a second. Worth the effort at shortlist stage, not before.