Senior Meta Ads Strategist & GoHighLevel Specialist (Philippines, Remote)

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TYPE OF WORK

Full Time

SALARY

$1600 / Month

HOURS PER WEEK

40

DATE UPDATED

Aug 20, 2026

JOB OVERVIEW

Senior Meta Ads Strategist & GoHighLevel Specialist (Philippines, Remote)

Location: Remote (Philippines)
Salary: Starting at $1,600 USD/month, with a clear performance-based path to $2,000+/month within 90 days (see below)
Hours: Full-time, UK Hours (8:00am – 5:00pm GMT/BST), daily team meetings required

About Us

We're a fast-growing marketing agency based in Dubai that helps roofing and renovation companies across the UK generate more leads, more appointments, and more booked jobs through Meta advertising.

We currently work with approximately 40 active clients and have a team of 7 specialists covering paid advertising, CRM automation, lead nurturing, appointment setting, and operations.

We're now looking for an exceptional Meta Ads Strategist to take ownership of our clients' advertising performance across both Meta Ads and GoHighLevel — someone who thinks beyond lead volume and CPL, and understands that the real measure of success is booked, completed jobs for our clients.

This is not a junior media buyer role. This is not a role where you'll be handed SOPs and told exactly what to do.

We're looking for someone who can confidently walk into an account, diagnose why leads aren't converting into booked jobs, build winning campaigns, and drive measurable growth with minimal supervision — someone who spots gaps in our systems and proposes better ways of doing things, rather than just executing what's already there.

Who We're Looking For

We are looking for an A-player — someone who genuinely understands Meta lead generation better than the average agency owner, media buyer, or freelancer.

You should be highly analytical, highly proactive, comfortable making decisions based on data, and genuinely innovative — someone who improves the systems they work in, not just operates within them.

You should have significant experience generating leads for service-based businesses using Meta Ads, be genuinely proficient in GoHighLevel, and be able to explain exactly why campaigns succeed or fail — including when a campaign generates plenty of leads but not enough booked jobs.

If you've worked with roofing companies, home improvement companies, contractors, trades, or local service businesses, that's a major advantage.

Minimum Requirements

Essential
- 5+ years running Meta Ads professionally
- Managed at least $1–2M USD in Meta ad spend throughout your career
- Extensive experience with lead generation campaigns
- Strong experience working with local service businesses
- Deep understanding of Meta Ads Manager
- Strong understanding of campaign structure, optimisation, scaling, and testing
- Genuine proficiency in GoHighLevel — comfortable working with lead tracking, automation, and reporting, not just Meta Ads Manager
- Proven track record generating qualified leads that convert into real, booked outcomes — not just cheap leads
- Excellent written English
- Comfortable working UK business hours
- Able to join daily team calls
- Able to work independently without constant management

Preferred
- Experience with roofing or renovation companies
- Experience with home improvement businesses
- Experience with high-ticket lead generation
- Experience working within agencies managing multiple client accounts
- Experience suggesting or building GoHighLevel automation/workflow improvements, not just operating what's already built

Your Responsibilities

Meta Campaign Management
- Build and launch Meta advertising campaigns
- Manage and optimise existing campaigns
- Monitor daily performance across all client accounts
- Scale successful campaigns
- Identify underperforming campaigns and improve results
- Conduct ongoing split testing
- Monitor lead quality, not just lead volume

Strategy & Full-Funnel Ownership
- Diagnose the full funnel from ad click through to booked job, not just campaign metrics in isolation
- Work closely with our appointment setting and confirmation team to improve show-up and booking rates
- Use GoHighLevel automation to improve booking conversion, not just lead capture
- Make strategic recommendations based on data, including where the funnel is losing bookings

Creative Strategy
- Develop new ad angles and campaign concepts
- Write compelling ad copy
- Create hooks and offers
- Brief our video editor on winning creatives
- Analyse creative performance and iterate quickly

Performance Analysis
- Track KPIs across all accounts, with booked jobs as the primary success metric
- Analyse lead quality and booking conversion
- Monitor CPL, conversion rates, booked appointments, booked jobs, and revenue outcomes
- Produce clear recommendations for improving results
- Identify trends across multiple accounts

Client Success
- Ensure clients receive consistent lead flow and consistent booked jobs
- Take ownership of campaign performance end to end
- Work closely with our internal team to maximise results
- Contribute ideas that improve client outcomes

The Core Target

Our clients need a **minimum of 15 booked roofing/renovation jobs per month**. This is the number that matters most — not just leads generated or cost per lead. You'll be expected to think, report, and optimise against this outcome, working across both the Meta Ads and GoHighLevel side to close the gap between leads generated and jobs booked.

Salary & Growth Path

We believe in paying for proven performance, not just tenure. Your compensation will grow quickly if you deliver:

- $1,600 USD/month to start
- $1,800 USD/month after 60 days of proven performance
- $2,000+ USD/month after 90 days, for someone who's demonstrated consistent progress toward the 15-booked-jobs target and the ownership we're looking for

This isn't a token gesture — if you're the A-player we're describing, you'll see that reflected in your pay quickly.

What Success Looks Like

Within your first 90 days:
- Take ownership of approximately 30–40 client accounts
- Improve campaign consistency across accounts
- Reduce wasted ad spend
- Increase lead quality and booking conversion
- Make measurable progress toward the 15 booked jobs/month target per client
- Implement a structured testing framework
- Introduce creative strategies that improve conversion rates
- Become the go-to Meta Ads and GoHighLevel expert within the company

What We Don't Want

This role is NOT suitable for:
- Beginners
- General virtual assistants
- People who only know how to duplicate campaigns
- Media buyers who rely entirely on SOPs
- People who need constant supervision
- Anyone without significant lead generation experience
- Anyone who optimises purely for lead volume without understanding what happens after the lead comes in

How To Apply

Please submit:
1. Your CV
2. A Loom video (3–5 minutes)
3. Total Meta ad spend managed
4. Industries you've worked with
5. Your three best lead generation case studies
6. The highest-performing campaign you've ever managed
7. The average monthly ad spend you currently manage
8. Your experience with GoHighLevel — what you've built, automated, or improved for a client
9. Why you believe you're qualified for this role

Applications without a Loom video will not be considered.

Final Note

We're building a long-term team of exceptional people. If you're someone who takes ownership, loves solving problems, thrives on performance data, and knows how to turn ad spend into real, booked business for our clients — not just leads — we'd love to hear from you.

SKILL REQUIREMENT
Facebook Ads GoHighLevel Meta Business Suite
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