Gig
200/month
10
Aug 21, 2026
I am looking for an experienced YouTube and Google Ads Lead Generation Specialist to help generate qualified leads, phone calls, and appointments for my U.S.-based life insurance business.
This is not a YouTube channel management or social media posting position. I am specifically looking for someone experienced with paid advertising and lead generation.
What I Need
* Build and manage YouTube Ads campaigns
* Build and manage Google Ads campaigns
* Generate inbound phone calls, lead forms, and appointment opportunities
* Create and test audiences, keywords, offers, ad copy, and creatives
* Set up conversion tracking
* Test landing pages and lead forms
* Optimize campaigns based on actual lead quality and results
* Retarget prospects when appropriate
* Monitor cost per lead and cost per appointment
* Provide simple performance reporting
* Recommend when to increase, reduce, or stop campaign spending
The Goal
I want prospects to be able to:
* Call directly from an advertisement
* Submit a lead form
* Request a callback
* Schedule an appointment
New leads will then be contacted by my Virtual Assistant, who can schedule an appointment or warm-transfer the prospect to me when I am available.
Important
I own and control the Google Ads account, advertising accounts, leads, tracking, and ad spend.
Advertising spend is paid directly by me and is separate from your compensation.
I am looking for someone who can manage and improve campaigns within accounts that I control.
Experience
Life insurance experience is helpful, but not required.
Experience generating leads for U.S. businesses is more important.
I would especially like to hear from candidates who have experience with:
* YouTube lead-generation campaigns
* Google Search Ads
* Call-focused campaigns
* Local or national U.S. lead generation
* Financial services, insurance, home services, or other high-value lead industries
* Retargeting
* Conversion tracking
* Landing pages and lead forms
Experience with Connected TV (CTV) or streaming advertising is also a plus, but not required.
Compensation
Part-time — approximately 10 hours per week
Starting compensation: $200 USD/month, depending on experience and demonstrated results.
This can become a long-term position for the right person if the campaigns perform well.
To Apply
Start your application with the words YOUTUBE LEADS.
Please answer:
1. How many years have you managed Google and/or YouTube Ads?
2. What types of U.S. businesses have you generated leads for?
3. What is the largest monthly advertising budget you have personally managed?
4. Give one real example of a lead-generation campaign you managed, including approximate ad spend, leads generated, and cost per lead.
5. Have you generated inbound phone calls through Google or YouTube advertising?
6. What conversion tracking systems have you used?
7. If I gave you a new account and a monthly advertising budget for U.S. life insurance leads, what would you test first?
8. Please include screenshots or examples of previous results with private client information removed.
9. Have you worked with Connected TV or streaming advertising? If yes, briefly explain.
Please do not send a generic application. I am specifically looking for someone who understands paid advertising, lead generation, and conversion tracking.