Part-Time LinkedIn B2B Marketing & Lead Generation Specialist

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TYPE OF WORK

Part Time

SALARY

$3.50 per hour

HOURS PER WEEK

15

DATE UPDATED

Aug 20, 2026

JOB OVERVIEW

Remote | Part-Time | Padel Travel & Corporate Experiences

We are an established padel travel business looking to develop a new corporate division focused on company breaks, incentives, team building and corporate padel experiences.

We are looking for an experienced LinkedIn B2B Marketing & Lead Generation Specialist who can help us build and execute a strategy to reach companies and generate qualified corporate enquiries through LinkedIn.

This is not simply a social media posting role.

We need someone who understands how to use LinkedIn as a B2B sales and lead-generation channel – identifying the right companies and decision-makers, creating compelling outreach campaigns, developing messaging sequences, testing different approaches and ultimately generating measurable business opportunities.

The Opportunity

Padel is one of the world's fastest-growing sports and provides an excellent format for corporate events, incentives and team-building experiences.

We want to target companies and decision-makers who may be interested in:

Corporate padel trips and breaks
Overseas company incentives
Team-building experiences
Corporate retreats
Client entertainment
Sales incentives and rewards
Company padel events and experiences

Your job will be to help us identify these potential customers and develop a structured LinkedIn strategy to turn them into qualified leads and sales opportunities.

What You'll Be Responsible For

You will take ownership of our LinkedIn B2B outreach strategy, including:

Strategy & Targeting

Develop a clear LinkedIn lead-generation strategy for our corporate offering
Identify the types of companies most likely to purchase corporate padel experiences
Define our ideal customer profiles
Identify the appropriate decision-makers and job titles within target organisations
Build targeted prospect lists
Recommend how we should position our corporate padel proposition

LinkedIn Outreach

Create and manage targeted LinkedIn prospecting campaigns
Develop connection request messaging
Write initial outreach messages
Create follow-up messaging sequences
Personalise campaigns for different industries and decision-maker profiles
Test different messages, propositions and calls to action
Develop strategies for turning connections into conversations and qualified leads

Content & Messaging

You should be comfortable creating messaging from the initial concept through to execution.

This may include:

LinkedIn outreach messages
Follow-up sequences
Sales messages
LinkedIn posts
Corporate proposition messaging

Email follow-ups where appropriate
Calls to action designed to generate meetings and enquiries

We want someone who understands the difference between simply sending messages and creating commercially effective B2B outreach.

Measurement & ROI

A critical part of this role is measurement.

You should understand how to track the performance of LinkedIn activity through the complete funnel, including:

Prospects ? Connections ? Conversations ? Qualified Leads ? Meetings ? Proposals ? Sales

We want to understand what is working, what isn't and what return we are generating from our investment.

You should be comfortable reporting on metrics such as:

Connection acceptance rates
Response rates
Positive response rates
Qualified leads generated
Meetings booked
Cost per lead
Conversion rates
Sales generated
Campaign ROI
Who We're Looking For

We are looking for someone with proven hands-on experience generating B2B leads through LinkedIn.

You should have experience with:

LinkedIn B2B lead generation
LinkedIn prospecting and outreach
LinkedIn Sales Navigator
Identifying and targeting decision-makers
Creating prospect lists
Writing cold outreach messages
Developing multi-stage messaging sequences
Lead nurturing
A/B testing messaging and propositions
CRM or lead-management systems
Campaign analytics and reporting
Measuring lead-generation ROI

Experience targeting HR, People & Culture, Sales Directors, Marketing Directors, Managing Directors, business owners, event organisers or corporate travel decision-makers would be particularly useful.

Experience within travel, corporate events, incentives, hospitality, sport or team building would also be an advantage.

The Person We're Looking For

We want someone who is:

Commercially minded
Data-driven
An excellent written communicator
Comfortable testing different approaches
Able to work independently
Focused on generating measurable results rather than vanity metrics
Confident making recommendations rather than simply waiting for instructions

We are particularly interested in candidates who can demonstrate that they have previously taken a LinkedIn campaign from strategy and concept through to execution and measurable results.

Working Arrangement
Part-time - opportunity to become full time
Remote
Flexible hours with agreed availability - UK hours
Potential for an ongoing long-term relationship
Opportunity to play an important role in developing a new corporate division
How to Apply

Please answer the following questions as part of your application:

1. LinkedIn Lead Generation Experience
Tell us about a LinkedIn B2B lead-generation campaign you personally managed. What was the product/service, who were you targeting and what results did you achieve?

2. Strategy
Have you personally created a LinkedIn outreach strategy from scratch? Please give an example and explain your approach.

3. Messaging
Please provide an example of a LinkedIn outreach/message sequence you have created, including the initial approach and follow-up messages.

4. Tools
Which LinkedIn, prospecting, CRM and automation tools have you used? Please indicate your level of experience with LinkedIn Sales Navigator.

5. ROI
How do you measure whether a LinkedIn lead-generation campaign is commercially successful? Please give an example where possible.

6. Our Business
Imagine we asked you to generate corporate leads for overseas padel team-building and incentive trips.

In 5–10 bullet points, explain how you would approach your first 30 days.

Please include your availability, expected hourly/monthly rate and the number of hours per week you are available.

Important: Start your application with the words “LINKEDIN PADEL” so we know you have read the full job description.

We are interested in real experience and measurable results, not generic descriptions of LinkedIn marketing.

SKILL REQUIREMENT
Outbound Sales B2B LinkedIn Marketing
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