Content Lead - SaaS B2B

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: TYPE OF WORK

Any

: SALARY

$400 - $800 /month

: HOURS PER WEEK

40

: DATE UPDATED

Sep 3, 2026

JOB OVERVIEW

We're consolidating three SaaS products into two and need a Content Lead to own our voice, our blog, and the words that carry prospects from first visit to paying customer — not just produce more articles, but make the content that already ranks actually convert.

This role will report to the SEO & Digital Marketing Specialist role: ---------- /jobseekers/job/SEO-and-Digital-Marketing-Specialist--SaaS-B2B ---------- and will also work closely with the Sales Lead role: https://www.onlinejobs.ph/jobseekers/job/SEO-and-Digital-Marketing-Specialist--SaaS-B2B ---------- About Us
We build and operate a portfolio of B2B SaaS products for small and medium-sized businesses: Payrun (payroll and HR management), EasyDesk (AI-powered help desk), and ---------- (CRM), with roots going back to Gain Solutions AS, a technology consultancy founded in 2011 in Norway with developers and operations team in Dhaka, Bangladesh.

We're currently consolidating our three products into two, sharpening our focus on AI-first tools that SMBs actually adopt and keep using.

About the Role
You will own a content engine that consistently supports both organic visibility and trial-to-paid conversion: a documented content calendar, a consistent brand voice across all product sites, and lifecycle email sequences that measurably help new signups reach their first "aha" moment.

What You'll Do
- Own the content strategy and editorial calendar across our SaaS product portfolio
- Write and edit blog posts, landing pages, and product pages that are both SEO-aware and conversion-focused
- Partner with the SEO & Digital Marketing Specialist to prioritize topics based on keyword and ranking data
- Build and maintain onboarding and lifecycle email sequences in partnership with product and sales
- Establish and enforce a consistent brand voice and style guide across products
- Brief, review, and manage freelance or agency writers as content volume scales

What We're Looking For — Required
- 3+ years of experience in content writing or content strategy, ideally for B2B SaaS
- Excellent written English — native or professional fluency
- Experience writing content with SEO in mind (keyword-informed, not keyword-stuffed)
- Comfortable using data (Google Search Console, Ahrefs, or similar) to prioritize what to write
- Ability to write in a clear, non-jargon style for a non-technical SMB audience
- We encourage AI Driven workflow, but all texts coming from you must have a "human voice" and should never be flagged as AI Content.

Preferred (Nice to Have)
- Experience writing for HR tech, payroll, help desk, or CRM and AI Driven Outsourcing
- Experience managing freelance writers or a small content team
- Basic familiarity with email marketing tools and lifecycle sequences
- Basic familiarity with sales funnels and conversions

SKILL REQUIREMENT

Copywriting Content Creation Content Management

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Content Lead - SaaS B2B

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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