Social Media & Manager Marketer

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: TYPE OF WORK

Full Time

: SALARY

$5/hr

: HOURS PER WEEK

40

: DATE UPDATED

Aug 20, 2026

JOB OVERVIEW

We're looking for a highly skilled Social Media Manager/Marketer to grow the online presence of PreFilters, an Australian water filtration retailer. This role owns our social strategy end-to-end — organic content, paid advertising, and performance reporting. You'll set the content direction, create the content, manage the calendar and posting cadence, oversee content production (whether created by you, a freelancer, or a UGC creator), and run paid ad campaigns that actually convert.

This role suits someone who understands what makes content perform — not just someone who can post, but someone who knows how to hook attention, read the data, and adjust strategy based on what's working. We're not looking for someone who posts for the sake of posting — we want someone who comes to us with a proven strategy that leads to real sales, not just views or reach.

You'll need a genuine understanding of our brand, and you should be able to work with minimal direction. Work should come to us close to final each time — we're not looking to be picking up on missed details, inconsistencies, or small imperfections that should have been caught before it reaches us. We're not here to hand-hold — we're looking for someone who is genuinely excited and passionate about the work, and who takes initiative rather than waiting to be told what to do.

Key Responsibilities

Strategy & Content Management
- Own the social media strategy across social channels
- Develop content ideas and hooks tailored to the water filtration/home & lifestyle niche at high quality
- Manage a content calendar and consistent posting schedule, with each month planned and scheduled in advance — not created or posted last minute
- Source, brief, and coordinate content
- Monitor trends and adapt content style to stay current
- Engage with comments/community where relevant to boost reach

Paid Advertising
- From first starting out, plan, launch, and manage paid ad campaigns (TikTok Ads, Meta Ads, and other platforms as needed)
- Oversee or create ad creative optimised for paid performance (distinct from organic content)
- Monitor campaign performance, budgets, and ROAS, and optimise based on data
- Test and iterate on ad creative, audiences, and offers

Reporting & Strategy
- Track and report on content and ad performance (views, engagement, conversions, ad spend/ROAS)
- Provide weekly update on results and recommendations
- Suggest new content or campaign directions based on performance data and trends

Skills & Experience Required
- Minimum 5 years' experience in social media management and marketing
- Proven experience managing organic content strategy for Instagram, Facebook and ---------- , with a track record of content that performs
- Able to bring a proven strategy that drives sales, not just posting volume or views
- Experience running paid advertising campaigns (Facebook, TikTok Ads and/or Meta Ads)
- Strong understanding of the difference between organic and paid content strategy
- Comfortable creating & editing content with AI
- Must know how to use AI tools to create content, both image and video at high quality
- Skilled at analysing performance data and adjusting strategy accordingly
- Understanding of e-commerce/DTC marketing and sales-driven content strategy
- Strong grasp of our brand and ability to represent it accurately without close oversight
- High attention to detail — output should be delivered high quality, close to final, with minimal errors, inconsistencies, or imperfections needing to be flagged back
- Highly efficient with a fast turnaround — this is not a "posting on the day" role; content must be well planned and scheduled in advance, with each month mapped out and executed on time
- Highly efficient and self-directed — turns tasks around quickly without needing reminders or step-by-step direction
- Proactive and innovative — brings new content/campaign ideas rather than waiting to be asked
- Genuinely passionate and excited about social media and the brand, with a self-starting attitude — this is not a hand-holding role
- Good communication skills and ability to work collaboratively with the wider team
- Prior experience or knowledge of the water filtration industry
- Experience marketing in the home, lifestyle, or wellness niche
- Basic graphic design skills (Canva or similar)
- Experience coordinating influencer/UGC content

SKILL REQUIREMENT

Marketing Social Media Content Creation Facebook Ads

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Social Media & Manager Marketer

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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