Digital Marketing, Web & E-Commerce Specialist (India or PH)

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: TYPE OF WORK

Any

: SALARY

$600

: HOURS PER WEEK

TBD

: DATE UPDATED

Aug 21, 2026

JOB OVERVIEW

We are a growing, premium consumer-focused business looking to build a strong digital presence and scalable technology infrastructure to support long-term growth.

We are seeking an experienced **Digital Marketing, Web & E-Commerce Specialist or Agency** who can help us develop and execute a cohesive digital strategy across our website, social media, search, online customer experience, and e-commerce operations.

The ideal partner will have a strong understanding of how **marketing, website development, social media, analytics, e-commerce, automation, and technology** work together. We are particularly interested in someone who can not only manage individual marketing channels, but also help us identify opportunities to improve and streamline the overall digital experience.

This role may involve working closely with our internal team and external technology partners as our digital platform and business systems continue to develop.

Key Responsibilities

Digital Marketing Strategy

* Develop and execute an overall digital marketing strategy aligned with business growth.
* Identify opportunities to increase online visibility, traffic, engagement, and conversions.
* Conduct competitor and market research to identify trends and opportunities.
* Develop strategies for both customer acquisition and retention.
* Track performance and provide clear recommendations based on data.

SEO & Search Marketing

* Develop and implement SEO strategies to improve organic visibility.
* Conduct keyword and competitor research.
* Optimize website content, structure, and technical SEO.
* Manage and optimize paid search campaigns where appropriate.
* Monitor search performance and identify opportunities for continued growth.
* Stay current with search engine and digital marketing trends.

Website Development & User Experience

* Help develop, maintain, and continuously improve a modern, high-performing website.
* Ensure the website is responsive, user-friendly, visually polished, and conversion-focused.
* Recommend improvements to the customer journey and overall user experience.
* Assist with integrations, forms, booking functionality, e-commerce, and other digital tools.
* Work with developers or technology partners when more advanced development is required.
* Help ensure the website and related systems can scale as the business grows.

E-Commerce & Digital Systems

* Support the development and management of e-commerce functionality.
* Help identify and integrate appropriate tools and platforms.
* Improve the online purchasing and customer experience.
* Explore opportunities for automation and integration between website, marketing, customer management, and other systems.
* Work collaboratively with technology partners to ensure different digital systems work together effectively.

Social Media & Content

* Develop and execute social media strategies across relevant platforms.
* Help establish a consistent and premium digital brand presence.
* Develop content ideas and campaigns that support business objectives.
* Create or coordinate social media content, including short-form video and other digital formats.
* Monitor engagement and performance and adjust strategies accordingly.

Content & Copywriting

* Develop website, landing page, email, social media, and other digital content.
* Create SEO-friendly and conversion-focused copy.
* Assist with content calendars and campaign planning.
* Use AI and other modern tools to improve efficiency while maintaining quality and brand consistency.

Email Marketing & Automation

* Develop and manage email campaigns and automated customer journeys.
* Create and optimize email templates and campaigns.
* Monitor engagement, conversions, and other relevant metrics.
* Identify opportunities for automated communication and customer follow-up.

Analytics & Reporting

* Set up and monitor appropriate analytics and tracking systems.
* Analyze website, advertising, social media, and e-commerce performance.
* Track key performance indicators and conversion metrics.
* Provide clear, actionable recommendations based on data.

Technology & Project Coordination

* Work collaboratively with internal team members, developers, software providers, and other external partners.
* Help evaluate digital tools and technology solutions.
* Participate in meetings and provide recommendations regarding website, marketing, e-commerce, and software-related initiatives.
* Help coordinate projects, timelines, and deliverables.
* Be comfortable working in an evolving environment where digital systems and processes are still being developed.

Basic Design & Creative Support

* Create simple digital assets when needed using tools such as Canva or similar platforms.
* Help maintain consistency across website, social media, email, and other digital channels.
* Coordinate with professional designers when more advanced creative work is required.

Qualifications

* 5+ years of experience in digital marketing, web development, e-commerce, or a related field.
* Demonstrated experience developing and executing comprehensive digital strategies.
* Strong understanding of SEO, paid search, social media, analytics, and website optimization.
* Experience with website platforms such as WordPress or similar systems.
* Understanding of HTML, CSS, and basic web development principles.
* Experience with e-commerce platforms and online customer journeys.
* Familiarity with CRM, booking, automation, and other business technology integrations.
* Strong understanding of Google Analytics, Search Console, Google Ads, and related tools.
* Experience working with social media platforms and digital advertising.
* Strong analytical and problem-solving skills.
* Ability to work with both creative and technical teams.
* Excellent communication and project coordination skills.
* Comfortable learning new technology and working with evolving digital systems.

Preferred Experience

* Experience working with premium consumer-facing, beauty, wellness, healthcare, hospitality, lifestyle, or similar brands.
* Experience working in highly competitive markets.
* Experience building or improving e-commerce and digital customer experiences.
* Experience working alongside software developers or technology companies.
* Understanding of automation, AI tools, CRM systems, and digital integrations.
* Experience managing projects involving multiple technology and marketing platforms.

What We Are Looking For

We are looking for someone who can think beyond individual marketing channels and understand the **full digital ecosystem**.

The ideal candidate or agency should be able to look at our website, marketing, social media, e-commerce, customer journey, analytics, and technology systems as interconnected pieces of one larger strategy.

We are open to working with either an experienced individual or a specialized agency, depending on the capabilities and level of support offered.

**Portfolio and references are required.**

SKILL REQUIREMENT

Marketing Web Design & Page Layout

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Digital Marketing, Web & E-Commerce Specialist (India or PH)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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