Meta Ads & Sales Specialist

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: TYPE OF WORK

Full Time

: SALARY

$600-800/month

: HOURS PER WEEK

40

: DATE UPDATED

Aug 19, 2026

JOB OVERVIEW

We are looking for a hands-on Meta Ads & Sales Specialist who can manage and optimize advertising campaigns while also understanding how to turn conversations and traffic into paying customers.

The ideal candidate has practical experience managing Meta Ads budgets, testing creatives, analyzing campaign performance, and making quick optimization decisions based on metrics such as customer acquisition cost (CAC) and conversion rate. Experience with sales through Messenger or DMs is also important.

An understanding of TikTok LIVE is also relevant to the role. TikTok LIVE experience is a plus but is not required.

Must Have

-Hands-on experience managing Meta Ads campaigns, including budget management and campaign optimization
-Experience optimizing campaigns based on customer acquisition cost (CAC), conversion rate, and other performance metrics
-Practical experience testing multiple ad creatives and identifying which approaches perform best
-Experience with direct sales through Messenger, Instagram DMs, or similar chat-based channels
-Ability to handle customer questions and objections and guide conversations toward a purchase
-Basic understanding of sales funnels, including the journey from landing page or advertisement to conversion
-Ability to identify where a funnel may be losing potential customers and suggest improvements
-Strong analytical skills with the ability to read campaign and sales reports and turn data into actionable decisions
-Ability to make independent, timely decisions when campaigns or creatives are not performing as expected
-Willingness to pause, adjust, or test campaigns based on performance without needing approval for every minor change
-Good understanding of digital advertising, customer acquisition, and conversion optimization
-Good communication skills and ability to work independently

Responsibilities

-Manage and monitor Meta Ads campaigns on a day-to-day basis
-Set and manage advertising budgets according to campaign goals
-Monitor CAC, conversion rates, cost per result, and other relevant performance indicators
-Test multiple ad creatives, audiences, messaging, and campaign approaches
-Identify underperforming campaigns and make timely adjustments
-Pause campaigns, adjust budgets, or update creatives when performance requires action
-Review campaign and sales data to identify trends, problems, and opportunities
-Monitor the customer journey from advertisement and landing page through to conversion
-Identify potential issues within the sales funnel and recommend practical improvements
-Handle or support sales conversations through Messenger, DMs, or similar chat channels
-Respond to customer questions and objections with the goal of improving conversion
-Work closely with the team to improve advertising performance and customer acquisition
-Keep track of campaign tests and results to support better future decisions
-Stay informed about relevant changes and opportunities across Meta Ads and digital marketing

Plus to Have

-Experience with TikTok LIVE
-Experience supporting or managing TikTok advertising campaigns
-Experience working with live-selling or social commerce
-Experience with other paid advertising platforms
-Experience with landing page or funnel optimization
-Experience with A/B testing for ads, creatives, or sales messaging
-Familiarity with CRM or sales tracking tools
-Experience working with e-commerce or online sales

SKILL REQUIREMENT

Facebook Ads Tiktok Ads

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Meta Ads & Sales Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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