Paid Ads Specialist

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: TYPE OF WORK

Full Time

: SALARY

SGD 800 - 1,000

: HOURS PER WEEK

37

: DATE UPDATED

Aug 19, 2026

JOB OVERVIEW

Trident Digital | Singapore
Full-time | Remote (Work from Home)
Working Hours: 9AM–6PM SGT
Salary: SGD 800 - 1,000

About the role

Trident Digital runs paid acquisition for financial advisors and real estate producers in Singapore. Our clients don't measure us by impressions or dashboards — they measure us by leads that turn into booked calls and closed business.

This role owns that engine. You'll manage Meta campaigns end to end across multiple client accounts, with real budget responsibility and real say in strategy. It's not a "set up campaigns and send a weekly report" role — it's an ownership role, and we treat it that way.

We hold a high bar here, and we're honest about it upfront. If you like being trusted with real responsibility and judged on results, this will suit you well.

This role is a strong fit if you:
- Feel personally responsible when a campaign underperforms — even before anyone points it out.
- Can look at an account and tell a clear story: what's working, why, and what you're testing next.
- Think in full funnels — ad, landing page, offer, follow-up — not just what happens inside Ads Manager.
- Can write a brief so clear that a copywriter or designer can execute without a second meeting.
- Prefer being judged on results over activity.

This role is probably not a fit if you:
- Are looking for a quiet execution role where someone else makes the decisions.
- Plan to keep freelance ad accounts on the side — this is a full-time role that needs full attention.
- Report numbers without opinions. "CTR dropped 12%" is data; "CTR dropped because the hook fatigued, and here's the next test" is the job.

Again — no hard feelings. Different roles suit different people, and we'd rather be clear now.

What you'll be doing
- Managing Meta campaigns end to end (primary channel; YouTube a plus) — strategy, structure, launch, optimisation, and scaling across multiple client accounts.
- Making performance decisions — reading CPM, CTR, CPC, CPL, and conversion data, then d ---------- what to kill, scale, or test next — and being able to explain why.
- Directing ad creative — writing copy briefs and testing angles that give the copywriter and creative team clear direction: audience, angle, hook, structure, CTA.
- Protecting the funnel — spotting landing page and tracking issues before they waste budget. You know your way around page builders and GoHighLevel, or you'll pick them up fast.
- Updating clients with insight — performance reports with your own analysis and recommendations, not just screenshots.

What we're looking for
- Hands-on Meta Ads experience with results you can show and explain. Lead generation for service businesses is a strong plus.
- Genuine analytical thinking — you connect metrics to causes, and causes to next actions.
- Clear written English — you'll communicate with clients and the team daily.
- Organised under pressure — multiple accounts, multiple deadlines, nothing dropped.
- Bonus: finance, insurance, or real estate experience; familiarity with the Singapore market.

What you get
- Real ownership of accounts — not a cog role in a large media team.
- Direct input into strategy — you shape campaigns, not just execute someone else's plan.
- Honest reviews, a high standard, and a team that invests in people who grow.
- A clear path to leading the paid acquisition function as we scale.

How to apply
Please email your application to ---------- with the subject line:
Your Next Paid Ads Specialist – [Your Full Name]
Your email should include:
1. Cover Letter — include your years of experience running paid campaigns and how you think you can contribute to Trident Digital
2. Updated CV / Resume
3. One campaign you're proud of — the situation, what you did, and the measurable result (numbers required)
4. One campaign that didn't go to plan — what went wrong and what you changed because of it. Everyone who's run enough campaigns has one; we're interested in how you learn.
5. Expected Salary (in SGD)

Important: Incomplete applications will not be considered.

SKILL REQUIREMENT

Ads Management Ads Creation Digital Marketing

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Paid Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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