Meta Ads Specialist

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: TYPE OF WORK

Full Time

: SALARY

90,000 PHP per month

: HOURS PER WEEK

40

: DATE UPDATED

Aug 19, 2026

JOB OVERVIEW

Salary: 100,000 PHP per month
Location: Must be based in Manila, Cebu, Davao or Cavite

## The Role

We’re hiring a Meta Ads Specialist who knows how to turn ad spend into qualified leads, booked appointments, and revenue.

This is not a “boost some posts and report on impressions” position.

You’ll be responsible for building, managing, and scaling Facebook and Instagram campaigns for service-based businesses. You must understand the entire customer-acquisition process—from the offer and creative to the landing page, lead quality, appointment rate, and actual sales results.

## What You’ll Be Responsible For

* Build and launch Meta advertising campaigns from scratch
* Develop campaign strategies based on each client’s offer, market, and ideal customer
* Research competitors, customer pain points, objections, desires, and buying triggers
* Write compelling ad copy, headlines, hooks, and creative briefs
* Test different offers, angles, audiences, creatives, and funnel structures
* Manage lead-form and landing-page campaigns
* Monitor campaigns daily and make data-backed optimization decisions
* Improve cost per lead, lead quality, booking rate, and cost per qualified appointment
* Identify underperforming campaigns quickly and implement solutions
* Scale winning campaigns without destroying performance
* Set up and troubleshoot Meta Pixel, Conversions API, events, UTMs, and attribution
* Work with GoHighLevel or similar CRM systems to track leads through the sales pipeline
* Communicate performance clearly through concise reports and actionable insights
* Collaborate with copywriters, designers, video editors, account managers, and sales teams

## What We’re Looking For

* At least 2 years of hands-on Meta Ads experience
* A proven track record generating leads for local or service-based businesses
* Strong understanding of campaign structure, targeting, optimization, and scaling
* Ability to distinguish between cheap leads and leads that actually become customers
* Strong direct-response copywriting and creative-strategy skills
* Experience analyzing CTR, CPM, CPC, CPL, conversion rate, appointment rate, show rate, and acquisition cost
* Experience with Meta Pixel, Conversions API, custom conversions, and event tracking
* Familiarity with GoHighLevel, landing pages, lead forms, and CRM attribution
* Ability to manage multiple accounts, deadlines, and priorities without constant supervision
* Strong written English and clear communication
* A proactive mindset—you identify problems and bring solutions before being asked

## Bonus Qualifications

* Experience advertising home services, remodeling, HVAC, roofing, heavy equipment, or other high-ticket services
* Experience managing agency client accounts
* Experience creating briefs for static images, UGC ads, talking-head videos, and VSLs
* Experience improving lead follow-up, appointment booking, and sales-pipeline performance

## How Performance Will Be Measured

You will be evaluated on:

* Cost per qualified lead
* Lead quality
* Cost per booked appointment
* Appointment show rate
* Cost per qualified sales opportunity
* Campaign profitability
* Speed and quality of campaign launches
* Quality and consistency of testing
* Client retention and satisfaction

We care about business outcomes—not vanity metrics.

## Who This Role Is Not For

This role is not a fit if you:

* Need step-by-step instructions for every decision
* Optimize campaigns based only on CPL
* Blame targeting whenever performance declines
* Launch campaigns without understanding the offer or customer
* Let accounts run untouched for days
* Cannot explain why you made a particular optimization
* Have only boosted posts or run basic engagement campaigns

## How to Apply

Please submit:

1. A short introduction explaining your Meta Ads experience
2. The industries you have advertised in
3. Your approximate total and monthly managed ad spend
4. Two or three campaign examples showing the objective, strategy, spend, and results
5. A brief explanation of how you diagnose a campaign producing cheap but unqualified leads
6. Your availability and desired compensation

Begin your application with the phrase **“Qualified Leads”** so we know you read the full description.

SKILL REQUIREMENT

Facebook Ads Media Buying GoHighLevel

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Meta Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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