Growth Marketing & Social Media Strategist - Meta Ads, Email & Funnels

WE DO NOT NEED ANOTHER SOCIAL-MEDIA POSTER.

We need the person who knows what we should test next.

The $2 Bill Brand helps entrepreneurs, coaches, consultants, and experts become impossible to compare by becoming the ONLY choice in their space. Our founder, Brad Holcman, brings a Hollywood-trained storytelling and positioning perspective to personal brands and businesses.

We already have a team member who can produce and distribute content, and a GoHighLevel technical specialist who can build pages, funnels, automations, and related assets.

What we need now is a sharp, hands-on marketing strategist who can connect the dots between our offers, content, paid advertising, lead magnets, email list, funnels, and actual results.

This is a fractional strategy and performance role. At 10 hours per week, your job is to create clarity, prioritize the highest-leverage actions, manage or improve a limited number of important marketing tests, and direct our existing execution support.

THE BASICS
Type of work: Part time, 10 hours per week
Pay: $500 USD per month
Start date: As soon as the right person is found
Location: Philippines
English level: Fluent / Advanced
Experience level: Expert. Four or more years hands-on.
Schedule: 10 hours weekly, including one weekly strategy call and one weekly execution and measurement call during mutually agreed U.S. Eastern-Time hours. Remaining hours are flexible.

WHAT YOU WILL OWN

1. One clear growth plan and scorecard
You will audit our existing channels and customer journey, identify the largest growth constraints, and create a practical 90-day plan.

You will define what we should measure, where the data is unreliable, what needs to be fixed first, and what we should stop wasting time on.

Each week, you will provide a simple scorecard showing the most relevant information available: content performance, paid-media activity and spend, traffic, lead generation, funnel conversion signals, email and list growth, and the next action we are taking.

You will explain what changed and why in plain English.

2. Paid-media strategy and focused optimization
You have hands-on Meta Ads experience and understand campaign structure, audiences, retargeting, creative testing, landing-page alignment, budget pacing, Meta Pixel and Conversions API concepts, and conversion-event quality.

You will not be expected to run unlimited campaigns or manage large budgets from day one. You will help us d ---------- what one or two paid-growth efforts are worth testing, set up or review the strategy, identify the right measurement, optimize what is live, and tell the team what should happen next.

3. Organic content and social-media strategy
You will build a strategic view of our founder-led content across YouTube, LinkedIn, Instagram, TikTok, Facebook, and email.

You will recommend content pillars, formats, calls to action, distribution priorities, and posting rhythm based on the goal of each piece of content.

Our content VA handles most publishing and distribution. You will supply the why: whom we are speaking to, what message we need to test, which format and channel makes sense, what call to action belongs with it, and what signal tells us it worked.

4. Email list, lead magnets, and funnel strategy
You will recommend the highest-leverage ways to grow the email list, improve lead magnets, strengthen welcome and nurture sequences, and move people from content or ads into the right next step.

You will create clear briefs for our GoHighLevel technical specialist. You are not expected to personally build every page or automation at this budget. You are expected to know what should be built, why, and how success should be measured.

WHAT SUCCESS LOOKS LIKE
First 30 days: A concise audit, a measurement and tracking checklist, a 90-day priority plan, a first scorecard, one lead-magnet or funnel recommendation, and a focused paid and organic test plan.

Days 31-60: Weekly scorecards, clearer content priorities, one or two well-defined paid or funnel tests, and implementation briefs that the team can execute.

Days 61-90: A documented learning system. What is working, what is not, what should be scaled or stopped, and the next most valuable test.

WHO WILL DO WELL HERE
You have at least four years of hands-on experience in growth marketing, paid social, performance marketing, funnel strategy, email marketing, or a closely related role. Four years is the floor, not a suggestion. If you have two, this is not your role yet.

You have personally worked in Meta Ads Manager and can show that you understand more than posting boosts or reporting likes.

You understand how content, ads, lead magnets, landing pages, forms, CRM handoffs, email sequences, and tracking should work together.

You have used GoHighLevel, ---------- , HubSpot, ActiveCampaign, ClickFunnels, Webflow, or comparable tools. You know how to use Google Analytics and UTM tags, and you recognize when the data is insufficient to make a confident optimization decision.

You write excellent English, are commercially minded, bring recommendations rather than vague opinions, and can coordinate with a small team without turning strategy into a complicated document no one uses.

SKILLS THAT MATTER FOR THIS ROLE
Growth marketing, marketing strategy, Meta Ads, Facebook Ads, Instagram Ads, paid social, social media strategy, content strategy, email marketing, lead generation, funnel strategy, GoHighLevel, CRM, landing pages, conversion rate optimization, Google Analytics, UTM tracking, Meta Pixel, Conversions API, retargeting, A/B testing, copywriting.

THIS ROLE IS NOT A FIT IF
Do not apply if your experience is only scheduling social-media posts or designing Canva graphics. We already have publishing support.

Do not apply if you expect to be paid to make a generic strategy deck and then disappear. We need someone who will help turn the strategy into a weekly operating rhythm.

At 10 hours per week, this is also not a request for you to edit every video, create every design, publish daily across every channel, build all technical funnels, write every email, or manage an unlimited number of ad campaigns.

The scope is strategic direction, focused performance work, and excellent coordination with our existing execution team.

HOW TO APPLY
Start your application with this exact phrase:

ONLY growth is measurable.

Applications without that phrase will not be considered.

Please include ALL of the following:

1. Your resume or OnlineJobs profile and a clear statement of your actual role in each campaign or client result.

2. A two-to-three-minute Loom or video introduction explaining one paid campaign, funnel, or email-growth project you personally improved.

3. One short case study that states the starting problem, your actions, the spend range if paid media was involved, the tracking approach, the result, and what you learned. Anonymized screenshots are welcome. Do not disclose confidential client information.

4. Your answer: What is the largest monthly Meta Ads budget you have personally managed, and what conversion event did you optimize for?

5. In 250 words or fewer, visit ---------- and share one audience, offer, content, or funnel hypothesis you would test first. This is how we evaluate your thinking.

6. Your hourly rate, confirmation you can work 10 hours weekly with two Eastern-Time calls, the CRM, funnel, and email tools you have used hands-on, and two references.

Shortlisted candidates will complete a paid US$30 practical exercise. We will provide a fictional campaign snapshot and a short funnel description. In 45 minutes, you will tell us what data you need, what you would investigate first, what two tests you would prioritize, and how you would measure the outcome.

WHY JOIN US
You will have real influence on the growth of a distinctive founder-led brand, but you will not be expected to do everything alone.

You will work directly with Brad and coordinate with the content and GoHighLevel execution team. If you prove you can create measurable progress, this role can expand over time.