Creator Acquisition, Influencer Seeding & TikTok Shop Affiliate Manager

Natural Renewals is a growing U.S.-based health and wellness company and the company behind My Moss Sea Moss Gel.

We are looking for an experienced Creator Acquisition, Influencer Seeding & TikTok Shop Affiliate Manager to help us aggressively grow awareness and sales of My Moss through TikTok Shop, TikTok, Instagram, YouTube and other creator-driven platforms.

This is not a general social media management job.

You will not be responsible for simply posting on our social media pages.

We are not looking for someone to casually send influencer DMs.

We are building a large creator acquisition system. We need someone who understands both quality and scale.

TikTok Shop will be one of the biggest engines for this role.

Your main responsibility will be to build and manage a creator acquisition machine that can eventually get My Moss products into the hands of hundreds of qualified creators every week, continue scaling beyond that, and turn the best creators into repeat content creators, TikTok Shop affiliates and sales drivers.

This includes finding creators, qualifying them, contacting them, following up, collecting shipping information, coordinating product seeding, tracking content, recruiting affiliates and identifying creators who can drive real awareness and sales.

THE GOAL

Our goal is to build one of the most aggressive creator seeding and TikTok Shop affiliate acquisition programs in our category.

We want to consistently identify, contact, activate and retain creators who can generate content, influence buying decisions and drive measurable sales for My Moss.

But quality matters.

We do NOT want random influencers just because they have followers.

We want creators whose:

* Audience fits our target customer
* Content quality is strong
* Engagement appears genuine
* Audience is primarily U.S.-based
* Content is relevant to health, wellness, fitness, food, beauty, lifestyle, natural products, motherhood, clean eating, supplements or related interests
* Posting history shows they actually create product-related content
* Content style fits the My Moss brand
* Audience is likely to trust product recommendations
* Content has potential to drive views, engagement, product trials or sales
* Profile has potential for TikTok Shop affiliate performance

Micro-creators are welcome and encouraged.

A creator with 8,000 highly engaged followers may be more valuable than someone with 200,000 disengaged followers.

We care about creators who can create content, influence buying decisions and potentially become productive TikTok Shop affiliates.

WHAT YOU WILL DO

You will be responsible for:

* Finding and researching creators on TikTok, TikTok Shop, Instagram, YouTube and other relevant platforms
* Finding and recruiting TikTok Shop affiliates
* Identifying creators already selling health, wellness, food, beauty and related products
* Identifying creators with strong product-selling ability, not just large follower counts
* Qualifying creators by audience fit, content quality, engagement, average views, niche, location and likelihood to post
* Building and maintaining a large database of qualified creators
* Finding creator contact information when publicly available
* Contacting creators through email, Instagram DM, TikTok and other appropriate channels
* Writing personalized outreach instead of obvious copy-and-paste spam
* Following up consistently with creators who do not initially respond
* Communicating with creators who are interested in receiving product
* Collecting shipping information and product/flavor preferences
* Coordinating sample shipments with our internal team
* Tracking every creator from initial research through outreach, delivery, posting, affiliate activation and repeat content
* Following up after creators receive the product
* Encouraging creators to post authentic content featuring My Moss
* Recruiting strong creators into our TikTok Shop affiliate program when appropriate
* Tracking which creators generate views, engagement, content, TikTok Shop activity, GMV or sales where available
* Tracking creator activation rate, posting rate, repeat content rate and affiliate performance
* Re-engaging strong-performing creators and encouraging repeat content
* Researching competitor brands and identifying creators already producing relevant content
* Building lists of creators who have already demonstrated product-selling ability
* Continuously finding new creator niches and outreach opportunities
* Maintaining organized Google Sheets or CRM records
* Providing weekly performance reports
* Building SOPs for creator research, qualification, outreach, follow-up and post tracking
* Recommending tools and systems that allow creator outreach to scale efficiently
* Identifying which parts of the workflow should be automated and which should remain human
* Continuously improving the creator acquisition funnel using data
* Helping hire, train and manage additional creator researchers or outreach assistants as volume increases

AI LEVERAGE EXPECTATION

We expect you to use AI intelligently to work faster and better.

AI can help with creator research, qualification, profile summaries, outreach angles, message drafts, CRM organization, reporting, performance analysis and SOP creation.

But outreach must remain human, relevant and specific.

We do not want mass-DM spam, fake personalization, robotic messaging, random influencer lists or fully automated outreach with no judgment.

AI should improve speed and organization without lowering quality.

We are especially interested in someone who can use AI and automation in ways we may not have thought of yet.

WHAT WE ARE LOOKING FOR

We want someone who:

* Has experience with influencer outreach, creator seeding, affiliate recruitment, TikTok Shop or creator partnerships
* Has TikTok Shop experience, or strong hands-on creator affiliate experience that can transfer quickly
* Understands TikTok, Instagram and creator culture
* Can identify strong creators quickly
* Understands the difference between follower count, real engagement, average views, content quality and audience fit
* Can spot fake engagement or low-quality creator accounts
* Has excellent written English
* Is comfortable communicating with U.S.-based creators
* Is persistent without being annoying or spammy
* Understands follow-up and relationship building
* Is highly organized
* Can handle many creator conversations at once
* Can work independently without waiting for instructions every day
* Understands influencer marketing metrics
* Has experience with spreadsheets, CRMs or creator databases
* Understands affiliate marketing or creator partnerships
* Can use AI tools to work faster without making outreach generic
* Can help build and improve a scalable creator acquisition funnel
* Thinks in systems, not just one-off tasks

Experience working with health, wellness, supplements, food, beauty, CPG, natural products, TikTok Shop, Amazon influencers or e-commerce brands is strongly preferred.

THIS ROLE IS NOT FOR YOU IF

This role is not for you if:

* Your strategy is mass-DMing random influencers
* You judge creators entirely by follower count
* You have never managed creator outreach before
* You cannot show examples of previous creator campaigns or outreach work
* You need to be told exactly what to do every day
* You do not track your work
* You send generic copy-and-paste outreach without reviewing the creator
* You do not understand response rates, acceptance rates, posting rates or creator activation rates
* You are not comfortable using spreadsheets or CRM systems
* You think influencer marketing is just finding people with large audiences
* You use AI to create generic messages instead of better personalized messages
* You are good at making lists but weak at follow-up and execution

We are building a real creator acquisition system.

We need someone who understands both quality and scale.

METRICS WE WILL TRACK

Your performance will be measured using metrics including:

* Qualified creators researched
* Creators contacted
* Response rate
* Positive response rate
* Creators agreeing to receive product
* Samples shipped
* Cost per creator acquired
* Creators activated
* Creator activation rate
* Creators who post
* Posting rate
* Repeat content rate
* Content generated
* Views generated
* Engagement generated
* TikTok Shop affiliates recruited
* Affiliate creators activated
* TikTok Shop GMV or sales generated where trackable
* Repeat content from creators
* Quality of CRM tracking
* Quality of weekly reporting
* Improvement of the outreach system over time

COMPENSATION

Starting salary: $1,100/month full-time

Performance bonuses and growth opportunities are available for strong results, especially around qualified creator activation, posting rate, affiliate activation, repeat content and trackable sales.

HOW TO APPLY

Important:

At the very beginning of your application, write:

MY MOSS CREATORS

Applications that do not begin with these words will not be considered.

Please include:

1. A short introduction about yourself

2. Your experience with influencer outreach, creator seeding, affiliate recruitment, TikTok Shop or creator partnerships

3. Examples of campaigns, brands or creators you have worked with

4. Measurable results if available, such as creators contacted, response rate, posting rate, affiliate signups, sales, GMV or content generated

5. Tools, spreadsheets or CRM systems you have used

6. AI tools you use and how you use them for creator research, outreach, organization or reporting

7. One unusual way you would use AI or automation to improve creator acquisition that most brands are probably not using yet

8. How you d ---------- whether a creator is worth contacting

9. If you disagreed with our current creator acquisition strategy, what would you change first and why?

10. Your expected monthly salary for full-time work

11. One short sample DM you would send to a wellness creator offering free My Moss Sea Moss Gel

Applications that are generic, copied or clearly AI-generated without real thought will be ignored.

PAID TEST

Strong applicants will be invited to complete a short paid test before we make our final hiring decision.

The test will be practical and focused. Full instructions will be sent only to shortlisted applicants.

The paid test will cover:

* Creator research and qualification
* Creator rejection and prioritization
* Personalized outreach
* AI-assisted creator acquisition workflows
* A scale plan for reaching 500+ qualified product seedings per week, then scaling toward thousands of active creator and affiliate relationships

You may use AI during the test. In fact, we expect you to.

However, we care more about your judgment, originality, verification and final decisions than the AI output itself.

We are looking for someone who can repeatedly answer one question:

Which creators can actually help My Moss grow, how do we reach them at scale without becoming spammy, and how do we turn the best ones into repeat creators, TikTok Shop affiliates and sales drivers?

At the very beginning of your application, write:

MY MOSS

Applications that do not begin with these words will not be considered.