Full Time
$2,000-$2,500 USD/month
40
Aug 17, 2026
Remote | Full Time | EST/PST Time-zone
This role requires hands-on paid social experience with DTC ecommerce brands selling physical products. Please do not apply if you primarily have lead generation experience.
Lucyd is looking for an experienced Meta Media Buyer with a strong DTC ecommerce background to manage and scale paid social campaigns across multiple client accounts.
You’ll work closely with our Growth Strategists and Creative team to launch campaigns, analyze performance, identify opportunities, and make optimization decisions that drive profitable growth.
We work with brands across wellness categories including supplements, hemp, cannabis-adjacent products, telehealth, GLP-1s, peptides, and functional wellness. Experience in these industries is helpful, but not required.
What You’ll Do
Build, launch, manage, and optimize Meta campaigns across multiple DTC ecommerce accounts.
Manage and contribute to accounts with $100K+ in monthly Meta ad spend.
Test and optimize creatives, audiences, placements, budgets, offers, and campaign structures.
Monitor performance and make data-driven decisions to improve efficiency, profitability, and scale.
Analyze key metrics including MER, aMER, CAC, bCAC, CPA, CPM, and ROAS.
Identify why creatives and campaigns are winning or losing and turn those insights into actionable recommendations.
Work closely with Creative teams on new concepts, hooks, messaging angles, offers, and testing opportunities.
Troubleshoot campaign delivery, tracking, attribution, and other platform-related issues.
Communicate performance, opportunities, and blockers clearly with internal teams and clients.
Participate in client calls and provide clear written performance updates when needed.
What We’re Looking For
3+ years of hands-on Meta advertising experience for DTC ecommerce brands.
Agency experience managing multiple client accounts simultaneously.
Experience managing or contributing to accounts with $100K+ in monthly Meta ad spend.
Strong understanding of Meta Ads Manager, campaign structure, testing, scaling, and optimization.
Experience working with Shopify and/or WooCommerce brands.
Strong understanding of DTC ecommerce performance metrics and unit economics.
Ability to analyze creative performance and understand the drivers behind winning and losing campaigns.
Strong analytical skills and confidence making optimization decisions from performance data.
Strong written and spoken English and comfort communicating with clients.
Excellent organization, attention to detail, and ability to manage competing priorities in a remote environment.
Nice to Have
Experience with Triple Whale, Northbeam, Hyros, or similar attribution platforms.
Experience advertising in policy-constrained categories such as hemp, cannabis, telehealth, GLP-1s, peptides, supplements, or functional wellness.
Experience with TikTok, X, Snapchat, or other paid social platforms.
Familiarity with GA4 and ecommerce analytics.
Experience working closely with Creative teams on performance marketing.
About Lucyd
Lucyd is a performance marketing and growth agency helping ambitious wellness brands scale through acquisition, retention, creative strategy, and conversion optimization.
We work as integrated growth partners with our clients, helping solve challenges across the customer journey—from acquisition and retention to creative, websites, and conversion optimization.
Our team moves quickly, communicates transparently, and values ownership, strategic thinking, operational excellence, and measurable results.
If you’re an experienced DTC ecommerce Meta buyer who enjoys managing meaningful spend, analyzing performance, and solving challenging growth problems, we’d love to hear from you.