Senior Native Ads Creative Strategist / Direct Response Copywriter

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: TYPE OF WORK

Full Time

: SALARY

1000-3000$

: HOURS PER WEEK

40

: DATE UPDATED

Aug 16, 2026

JOB OVERVIEW

We’re looking for an experienced Native Ads Creative Strategist / Direct Response Copywriter to join our team and help us build high-performing native creatives for a supplement brand in the US.

This is NOT a junior role.

We need someone who understands that a native ad is not just an image with some copy underneath it.

You need to understand the psychology behind why someone stops scrolling, reads the first line, continues reading, becomes curious about the mechanism, and eventually clicks.

Your job will be to research markets, identify angles, develop concepts, create native images, write primary copy, analyze competitors, and continuously improve creatives based on performance.

What we’re looking for:

* 2+ years of experience in Direct Response, Native Ads, advertorials or performance marketing
* Strong experience working with supplement, health or wellness brands
* Deep understanding of Eugene Schwartz / Breakthrough Advertising principles
* Strong understanding of Market Sophistication and Customer Awareness Levels
* Ability to identify what stage a market is currently in and adapt messaging accordingly
* Ability to conduct deep customer and market research independently
* Strong competitor research skills
* Ability to analyze competitor ads, advertorials, funnels, angles, hooks, mechanisms and offers
* Ability to identify patterns across winning creatives instead of blindly copying competitors
* Ability to discover new angles and creative opportunities that competitors are not using yet
* Strong understanding of direct response psychology
* Ability to create native-style image concepts that actually look native to the platform
* Ability to generate and source images independently
* Experience using AI tools for image generation and creative production
* Ability to write high-performing primary text for Meta ads
* Ability to write hooks that create curiosity without sounding like obvious advertising
* Ability to develop problem-aware, solution-aware and mechanism-focused angles
* Ability to turn customer research into strong creative concepts
* Ability to understand why a creative should work before launching it

AI is part of the workflow.

We expect you to know how to use tools such as Claude for:

* Research
* Angle development
* Hook generation
* Copy development
* Customer avatar research
* Competitor analysis
* Creative ideation

But we are NOT looking for someone who simply asks Claude to write an ad and copies the output.

You need to be able to judge the output yourself.

You should be able to recognize weak copy, rewrite it, sharpen the hook, improve the argument, remove unnecessary language and turn an average AI-generated draft into a strong direct response ad.

You need to understand copy well enough to improve AI — not depend on it.

Research will be a major part of your role.

You should be comfortable researching:

* Customer reviews
* Reddit
* Amazon
* Competitor websites
* Meta Ad Library
* Advertorials
* VSLs
* Landing pages
* Customer language
* Pain points
* Desires
* Objections
* Failed solutions
* Existing beliefs
* Unique mechanisms
* Market sophistication
* Competitor positioning

From that research, you should be able to create completely new angles, hooks and native ad concepts.

We want someone who can produce primary texts that make us immediately want to test them.

Not generic AI copy.

Not rewritten competitor ads.

Not surface-level hooks.

We want strong Direct Response thinking.

You should constantly be asking:

Why would someone stop here?

Why would they keep reading?

What belief are we changing?

What is the customer already aware of?

What have they already tried?

What does the market already promise?

How can we say something different?

What is the mechanism?

Where is the curiosity?

Where is the proof?

Why should they believe us?

You will also work closely with our creative team to brainstorm new:

* Angles
* Hooks
* Native ad concepts
* Image concepts
* Mechanisms
* Advertorial ideas
* Customer avatars
* Creative iterations
* Competitor breakdowns
* Testing ideas

We want someone who actively brings ideas to the team instead of waiting for tasks.

You should be able to look at performance data and understand what to do next.

If one angle starts working, we expect you to think about:

How can we create 10 new iterations?

What part of the message is actually winning?

Can we attack the same desire from another awareness level?

Can we create a new visual while keeping the same hook?

Can we expand the mechanism?

Can we turn this into another customer avatar?

Can we make the ad feel even more native?

This role is for someone who wants ownership over creative performance.

We are not looking for someone who only “writes copy.”

We are looking for someone who understands markets, customers, psychology, research, creative strategy and Direct Response — and can turn all of that into ads that convert.

When applying, please send:

* Your best Native Ads
* Your best Direct Response copy
* Winning creatives you personally worked on
* Examples that have spent significant amounts of money
* The approximate ad spend behind your strongest creatives, if available
* Supplement / health offers you have worked on
* Examples of your research or creative strategy process
* A short explanation of how you approach Market Sophistication
* Which AI tools you currently use
* Your availability

IMPORTANT:

Start your application with the number “70” so I know you read the entire job post.

If your application does not start with 70, it will not be considered.

SKILL REQUIREMENT

Copywriting Facebook Ads

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Senior Native Ads Creative Strategist / Direct Response Copywriter

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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