Performance Marketing Specialist – Google Ads, Meta & App Growth

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: TYPE OF WORK

Any

: SALARY

N/A

: HOURS PER WEEK

TBD

: DATE UPDATED

Aug 16, 2026

JOB OVERVIEW

Send your proposed price and estimated duration for this project.

We are looking for a highly skilled Performance Marketing / Paid Acquisition Specialist to help grow InfoAlanya, a travel and local-services app for people visiting or living in Alanya, Turkey.

This is NOT a social media posting/content role.

We are looking for someone who is obsessed with:

Finding the cheapest relevant traffic
Lowering Cost Per Install (CPI)
Lowering Cost Per Acquisition / Booking (CPA)
Finding profitable countries, languages and keywords
Tracking actual bookings — not likes or vanity metrics
Testing and scaling what works
About InfoAlanya

InfoAlanya is an app where users can find and book many different things related to Alanya, including:

Airport transfers
Tours and excursions
Restaurants
Beauty clinics/salons
Dental clinics
Local businesses
Activities
Useful tourist information
Pharmacy/emergency information
And other local services

This means we are interested not only in obvious commercial keywords such as:

Alanya tours
Alanya diving
Alanya airport transfer
Dentist Alanya
Alanya hamam

We are also interested in finding very cheap “gateway keywords” such as:

Emergency pharmacy Alanya
Alanya weather
Alanya markets
Alanya beaches
Alanya bus
Things to do in Alanya

A person may enter InfoAlanya for one reason and later purchase another service.

The Main Goal

Your job is to answer one question:

How can we acquire the highest number of valuable InfoAlanya users and bookings for the lowest possible advertising cost?

We want to systematically test:

Google Search
Google App campaigns
Meta / Facebook / Instagram
Potentially TikTok
Different countries
Different languages
Different keyword groups
Different ad creatives
Different landing/app-store flows

Markets may include:

Denmark
Norway
Sweden
Germany
Poland
UK
Turkey
Netherlands
Other relevant Alanya tourism markets

We do NOT assume Denmark will necessarily be the cheapest market.

We want data to tell us where to spend our money.

Google Ads / Keyword Research

A major part of this role will be identifying opportunities that competitors may be overlooking.

We want someone who can research hundreds of Alanya-related searches and identify combinations of:

Low CPC + relevant user + reasonable search volume + potential lifetime customer value.

You should be comfortable using:

Google Keyword Planner
Google Ads
Search Terms reports
Semrush/Ahrefs or similar tools where useful
Negative keywords
Exact / phrase / broad match strategy
Search-intent analysis
Country/language segmentation

We want keyword research performed separately for different languages and countries.

For example, the same intention should potentially be researched in:

Danish, Norwegian, Swedish, German, Polish, English and Turkish.

Tracking Is Extremely Important

We do not want to optimize only for clicks.

We want to track the complete funnel:

Ad ? App Store / Google Play ? Install ? App Open ? Account Created ? Product Viewed ? Booking Started ? Booking Completed ? Booking Value

You should understand app conversion tracking and be able to work with our mobile/backend developers to define the correct events.

Experience with tools such as Meta SDK, Google Analytics/Firebase, Google Ads conversion tracking and app attribution is highly valuable.

What We Want From You

We do NOT want you simply to launch campaigns and spend our budget.

We want continuous testing.

For every campaign we should be able to see:

Advertising spend
Impressions
Clicks
CPC
App installs
CPI
Accounts created
Bookings
CPA / Cost per Booking
Booking revenue
Estimated profit
ROAS
Country
Language
Keyword/ad responsible for the result

If one market gives us customers for €8 and another gives us customers for €25, we want budget moved toward the €8 market.

If a keyword produces cheap clicks but no valuable users, we stop it.

If an unexpected keyword produces profitable users, we scale it.

IMPORTANT – Please Answer These Questions When Applying

Generic applications will not be considered.

1. Price and Duration

Please state:

Your total project price or hourly rate
Estimated number of hours
Estimated duration to complete the initial setup, research and launch
2. €1,000 Test

Imagine InfoAlanya gives you an initial advertising budget of €1,000.

Explain exactly how you would use the first €1,000.

Which platforms would you test?

Which countries?

How much would you allocate to each?

Why?

3. Keyword Opportunity

Give us at least 10 Alanya-related keyword ideas or keyword groups you would investigate.

We specifically want to know how you would find:

cheap keywords that still bring potentially valuable InfoAlanya users.

Explain how you would determine:

Search volume
CPC
Competition
Intent
Potential customer value
4. Country Testing

How would you determine whether it is cheaper for us to acquire a customer from:

Denmark vs Norway vs Germany vs Poland vs Turkey?

Do not answer only based on CPM.

Explain how you would measure the actual winning market.

5. Cheap Traffic vs Valuable Traffic

Suppose:

Keyword A costs €0.10 per click.

Keyword B costs €1.50 per click.

How would you determine which one is actually better for InfoAlanya?

6. App Tracking

Explain how you would track:

Ad ? Install ? Registration ? Booking ? Booking Value.

What needs to be implemented by you, and what would you need from our developers?

7. Show Real Results

Please show us one real campaign you personally managed.

Tell us:

Platform
Industry
Ad spend
CPC
CPA
Conversion rate
ROAS if applicable
What you changed to improve performance

Screenshots with confidential client information hidden are welcome.

8. Scaling

If you discovered that we could consistently spend €10 to acquire a booking that generates significantly more gross profit than the advertising cost, how would you scale from €500/month to €5,000–€10,000/month without destroying the CPA?

Required Experience

You should have strong experience with several of the following:

Google Ads
Google Search Ads
Google Keyword Planner
Meta Ads
Mobile app advertising
Conversion tracking
Firebase / GA4
Meta Pixel / SDK / Conversions API
Retargeting
Custom audiences
A/B testing
Keyword research
International advertising
Multi-language campaigns
CPA / ROAS optimization

Travel, tourism, marketplace, booking or mobile-app experience is a major advantage.

Working Arrangement

We initially want someone to:

Audit our setup
Create the tracking/measurement plan
Work with our developers on correct tracking
Perform detailed keyword and market research
Set up the first campaigns
Run controlled tests
Optimize based on bookings/profit
Teach us how the setup works

This may initially be a project/setup role rather than a permanent full-time position.

If you produce excellent results, there is significant potential for ongoing work and increasing advertising budgets.

Important

We are looking for a performance marketer, not someone whose main expertise is social media posting, Canva, followers or engagement.

Our primary success metrics are:

Cost per Install ? Cost per Customer ? Profit ? Scale

Start your application with the words:

ALANYA GROWTH

Then answer all questions above.

Applications that do not include price, estimated hours and duration will not be considered.

SKILL REQUIREMENT

Google Ads Facebook Ads Google Analytics

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Performance Marketing Specialist – Google Ads, Meta & App Growth

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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