GoHighLevel Expert + Social Media Reels & Lead Generation VA

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: TYPE OF WORK

Full Time

: SALARY

30-day trial at $500 USD total.

: HOURS PER WEEK

35

: DATE UPDATED

Aug 15, 2026

JOB OVERVIEW

Mikey Adventures Travel By Cruise Planners is a U.S.-based cruise travel agency specializing in cruises and Virgin Voyages. We are seeking a creative, reliable, detail-oriented, and highly experienced GoHighLevel Expert + Social Media Reels & Lead Generation VA.

We recently started using GoHighLevel and need someone who can build, organize, and manage our full lead-generation system: social-media content, CRM, lead capture, pipelines, forms, workflows, email follow-up, consent-based text follow-up, and reporting.

Our goal is not simply followers, likes, or video views. We want to reach adults who love cruising and travelers interested in Virgin Voyages, then turn Facebook and Instagram engagement into qualified inquiries, personalized quotes, and bookings.

We already have an active GoHighLevel sub-account for Mikey Adventures Travel By Cruise Planners. You will work inside, audit, organize, and improve our existing sub-account. Do not create a duplicate sub-account.

We also have an existing website, ---------- , where visitors can request a quote, download a free guide, or do both. We also have a Virgin Voyages affiliate booking link for travelers who want to book online themselves.

Main Responsibilities
GoHighLevel setup and management
Audit our current GoHighLevel sub-account and provide recommendations for improvement.

Build and organize a cruise-travel lead pipeline from the first inquiry through booked trip.

Set up contacts, custom fields, tags, workflows, forms, surveys, tasks, internal alerts, email automation, text-message automation, and reporting.

Create custom fields for:

Travel dates or preferred travel month

Number of adults traveling

Destination or itinerary interest

Departure port

Cruise line interest

Virgin Voyages interest

First-time cruiser / first-time Virgin sailor

Trip type: couples, friends, group, birthday, anniversary, bachelor/bachelorette, etc.

Estimated budget

Preferred contact method

Quote status

Lead source and campaign

Create and manage tags such as:

Facebook Reel

Instagram Reel

Virgin Voyages

Virgin Guide Download

Quote Request

First-Time Cruiser

First-Time Virgin Sailor

Miami Departure

Caribbean

Mediterranean

Quote Requested

Quote Sent

Follow-Up

Deposit Pending

Booked

Nurture / Not Ready

Create workflows triggered by form submissions, tags, link clicks, pipeline-stage changes, and qualified-lead status.

Build approved email follow-up sequences.

Build consent-based SMS workflows only for contacts who have properly opted in.

Create tasks, reminders, and internal notifications so no inquiry is missed.

Keep contacts, conversations, pipeline stages, notes, and follow-up tasks accurate and current.

Track the source of every lead, including Facebook Reel, Instagram Reel, post topic, campaign, guide download, quote form, affiliate page, keyword, or ad.

Create dashboards or weekly reports showing inquiries, qualified leads, quote requests, quotes sent, follow-ups due, deposits, bookings, and top lead sources.

Website and lead-capture system
Audit ---------- and its current conversion flow.

Connect existing quote-request forms, free-guide forms, and other lead-capture forms to GoHighLevel, or rebuild them in GoHighLevel if needed and approved.

Ensure every form submission creates or updates a contact in GoHighLevel.

Ensure each new lead receives the correct source tracking, tags, custom-field updates, pipeline stage, follow-up task, and workflow.

Keep the following three visitor paths clear:

Free guide: Visitor submits email and receives the guide, then enters a helpful nurture sequence.

Personalized quote: Visitor provides trip details and enters the quote-request pipeline for owner follow-up.

Self-booking: Visitor who is ready to book online can use the Virgin Voyages affiliate link.

Keep personalized quote requests and guide downloads as the primary lead-capture strategy.

Create a clear, properly disclosed affiliate-link path for self-booking visitors.

Add or recommend a clear disclosure near affiliate links, subject to owner approval.

Do not make website, domain, DNS, billing, or major funnel changes without owner approval.

GoHighLevel can capture leads from forms, add them to contacts, and trigger follow-up automation from those submissions.

Domains and technical setup
Work inside the existing Mikey Adventures Travel By Cruise Planners GoHighLevel sub-account.

Review our domain and subdomain setup and make recommendations before changes.

Help set up purpose-based subdomains, subject to owner approval:

Landing pages and quote forms: go.[ourdomain].com

GoHighLevel email sending: mail.[ourdomain].com

Branded tracking/campaign links: links.[ourdomain].com

Provide exact DNS instructions for connecting websites/funnels, branded email sending, and deliverability.

Do not create a duplicate GoHighLevel sub-account.

Do not change domain ownership, DNS records, billing, payment information, account ownership, or sending-domain setup without written owner approval.

Social media content and scheduling
Create and publish 3–4 Facebook Reels per day.

Cross-post each Reel to Instagram with a platform-specific caption.

Create 21–28 Reels each week and 3–6 Stories daily.

Use GoHighLevel Social Planner and/or Meta Business Suite to schedule approved content.

Review our existing Facebook and Instagram content for videos, photos, travel tips, offers, FAQs, and high-performing posts that can be transformed into new content.

Turn our existing 12 agency videos, each 1–2 minutes long, into 60–100 distinct vertical Reels.

Create new original content ideas for cruise lovers and Virgin Voyages travelers.

Use CapCut, Canva, or similar tools to add strong hooks, captions/subtitles, branding, and clear calls to action.

Create a weekly content calendar with proposed Reel topics, hooks, captions, and calls to action.

Target audience
Our core audience includes:

Adults who love cruises.

People interested in Virgin Voyages.

Couples seeking adults-only getaways.

Friends’ trips, groups, birthdays, anniversaries, and bachelor/bachelorette celebrations.

First-time cruisers and first-time Virgin Voyages sailors.

Travelers interested in Caribbean, Mediterranean, and Miami-based sailings.

Every Reel, Story, email, form, or campaign should answer a useful travel question, build trust, explain a cruise benefit, or encourage a qualified traveler to request information.

Engagement and lead generation
Respond professionally to Facebook and Instagram comments and ---------- using approved scripts.

Encourage viewers to comment or DM keywords such as VIRGIN, CRUISE, CABIN, and MIAMI.

Collect initial trip details:

Travel month or travel dates

Number of adults

Destination / itinerary preference

Departure port

Whether they have sailed Virgin Voyages before

Email or text-message contact preference

Obtain the prospect’s email address or mobile number.

Obtain and document valid permission before placing anyone in promotional SMS workflows.

Create or update the lead in GoHighLevel with correct tags, fields, source, notes, pipeline stage, and follow-up task.

Notify the owner immediately when a person is ready for a personalized quote.

Send only approved follow-up emails or text messages.

No phone calls are required unless specifically requested by the owner.

Do not promise pricing, cabin availability, promotions, upgrades, or itinerary details without owner approval.

Required Qualifications
Strong, proven, hands-on GoHighLevel experience is required. This is not an entry-level GoHighLevel position.

You must have personally built or managed GoHighLevel systems including CRM, contacts, pipelines, tags, custom fields, forms, surveys, workflows, email automation, SMS automation, Conversations, tasks, and reports.

Ability to audit and set up a GoHighLevel sub-account from the beginning without step-by-step training.

Experience connecting lead forms, landing pages, websites, and social-media channels to GoHighLevel.

Understanding of email deliverability, dedicated sending domains, domains/subdomains, and basic DNS instructions.

Experience with Facebook and Instagram lead generation through Reels, comments, and DMs.

Proven short-form-video editing skills using CapCut, Canva, or similar tools.

Experience using GoHighLevel Social Planner and Meta Business Suite.

Excellent written English and professional customer-service communication.

Strong organization, reliability, attention to detail, and respect for customer-data privacy.

Cruise, travel, hospitality, or Virgin Voyages experience is strongly preferred.

Rules and Security
No purchased followers, likes, comments, views, leads, or engagement.

No fake engagement, engagement pods, spam comments, spam DMs, or mass unsolicited messaging.

No copying or reposting other creators’ content without proper permission.

Do not reuse content with only minor changes; create meaningful new value.

Use only agency-owned, licensed, supplier-approved, or properly permitted content.

Do not promise pricing, availability, promotions, cabin assignments, or upgrades unless approved by the owner.

Never collect payment information or access customer payment details.

Never share passwords, customer data, agency content, leads, account access, or business information.

You will receive only the access required for the role. Ownership, billing, payment, and full administrative access will not be given initially.

Document and obtain approval before making domain, DNS, sending-domain, website, form, workflow, or automation changes.

Work Arrangement
Start with a paid 30-day trial.

Initial focus: audit and build the GoHighLevel foundation, pipelines, forms, tracking, tags, workflows, email/text automations, and reporting.

Ongoing focus: 3–4 daily Reels, social engagement, lead management, lead follow-up, and weekly reporting.

Expected workload: 20–30 hours per week, with potential for long-term work for the right candidate.

Please provide your hourly or monthly rate, work availability, time zone, and internet speed.

How to Apply
Please send all of the following:

Three examples of Facebook or Instagram Reels you personally edited.

Links or screenshots of Facebook and Instagram accounts you have managed.

A short Loom video explaining how you would attract cruise lovers and Virgin Voyages travelers.

A 3–5 minute Loom video showing a GoHighLevel account you personally built or managed. You may blur all client names and confidential information.

In your GoHighLevel video, show:

A pipeline you created

Custom fields and tags

A form or survey

A workflow you built

Email and/or SMS automation

Internal notifications, tasks, or lead assignment

Reporting from inquiry through booking

Explain how you would connect an existing website with a quote request, free guide, and affiliate booking link to GoHighLevel.

Provide your hourly or monthly rate, availability, time zone, and internet speed.

Put the word BALCONY in the first line of your application.

Paid Test for Finalists
Finalists will complete a paid test using one 1–2 minute agency video.

You will be asked to:

Create three different Reels, each 15–35 seconds long.

Write three different hooks, captions, and calls to action.

Create one Reel for first-time cruisers.

Create one Reel for couples or friends planning an adults-only Virgin Voyages trip.

Create one Reel designed to generate a DM, email, or text quote request.

Outline a GoHighLevel pipeline for a Virgin Voyages social-media lead.

List the tags, custom fields, pipeline stages, and automations you would use.

Explain how you would connect a free-guide lead, quote-request lead, and affiliate-link visitor into the right GoHighLevel tracking and follow-up system.

We will select the candidate based on demonstrated GoHighLevel expertise, video-editing quality, originality, accuracy, organization, customer-service communication, security awareness, and ability to generate qualified cruise leads—not only views or followers.

SKILL REQUIREMENT

Social Media Content Creation Lead Generation GoHighLevel

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GoHighLevel Expert + Social Media Reels & Lead Generation VA

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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