Social Media & Marketing Manager — Aesthetics Clinic & Academy

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TYPE OF WORK

Full Time

SALARY

$500 monthly

HOURS PER WEEK

40

DATE UPDATED

Aug 15, 2026

JOB OVERVIEW

# Social Media & Marketing Manager — Aesthetics Clinic & Academy

We are looking for a reliable, creative and proactive **Social Media & Marketing Manager**, preferably with previous experience or strong knowledge of the **aesthetics, beauty, skincare or cosmetic treatment industry**.

You will be responsible for growing the online presence of both our **aesthetics clinic and training academy**, attracting new clients and students, promoting our treatments and courses, and building awareness within London.

**Pay:** $250 USD every 2 weeks
**Posting:** 7 days per week
**Daily posting deadline:** Content must be live by **5–6 PM UK time**

## Platforms

* Instagram
* TikTok
* Facebook
* YouTube Shorts
* WhatsApp Status
* Telegram
* Nextdoor/local community platforms
* Relevant London Facebook groups and communities

## Full Responsibilities

### Social Media Management

* Manage the clinic and academy's social media accounts across all required platforms.
* Create, plan and maintain a consistent weekly/monthly **content calendar**.
* Ensure agreed daily content is published by **5–6 PM UK time**.
* Adapt content appropriately for Instagram Reels, TikTok, Facebook, YouTube Shorts, ---------- and Telegram rather than simply uploading identical posts everywhere.
* Write engaging captions, hooks, calls-to-action, hashtags, titles and descriptions.
* Schedule content in advance whenever possible.
* Maintain a professional and consistent brand image across all platforms.

### Aesthetics Clinic Marketing

* Create and promote content around our aesthetic treatments and services.
* Understand how to market an aesthetics clinic professionally and responsibly.
* Turn treatment footage, educational information, FAQs, client-approved content and clinic footage into engaging social media content.
* Develop content designed to turn followers into genuine enquiries and bookings.
* Create educational content that builds trust and demonstrates the clinic's expertise.
* Help promote new treatments, special campaigns and clinic announcements.
* Ensure treatment-related marketing is accurate and avoids misleading or inappropriate claims.

### Academy & Course Marketing

* Promote our aesthetics training courses and academy.
* Create content aimed at potential students who are interested in entering or developing within the aesthetics industry.
* Promote upcoming training dates and course availability.
* Showcase appropriate behind-the-scenes training content and student experiences where permission has been obtained.
* Create educational posts explaining courses, training opportunities and what students can expect.
* Help generate enquiries and potential student leads through social media.

### London Community Promotion

* Research and join relevant **London Facebook groups and local online communities**.
* Engage genuinely with local discussions and identify appropriate opportunities to introduce our clinic or academy.
* Promote the business in groups where business advertising is permitted.
* Manage and promote the business through **Nextdoor and other suitable local community platforms**.
* Identify posts from people looking for relevant aesthetic services or training and respond appropriately.
* Keep a record of groups and communities being used and which ones generate enquiries.
* Never spam groups or post advertisements where promotional content is prohibited.

### Community Management

* Monitor comments and social media engagement.
* Respond professionally to general enquiries within agreed guidelines.
* Flag important, sensitive or treatment-specific questions to the clinic rather than giving medical advice.
* Encourage appropriate engagement with followers and potential clients/students.
* Help develop an active local community around the clinic and academy.

### Content Creation & Editing

* Perform basic editing of Reels, TikToks and YouTube Shorts.
* Add appropriate subtitles, text, hooks and calls-to-action to videos.
* Create simple social media graphics and promotional material when required.
* Organize raw videos, edited videos, photos, graphics and completed posts within **iCloud**.
* Maintain clearly labelled folders so content can easily be found and reused.

### Growth & Strategy

* Develop separate social media strategies for the **clinic** and **academy**.
* Research aesthetics and beauty trends that could be relevant to our audience.
* Monitor competitors, particularly successful aesthetics clinics and academies in London.
* Research trending content formats, hooks and ideas.
* Suggest new campaigns and content ideas rather than waiting to be told what to post.
* Focus on meaningful results such as enquiries, bookings and academy leads—not only followers and likes.

### Analytics & Reporting

* Provide a **daily analytics screenshot** showing performance.
* Track reach, views, engagement, follower growth, enquiries and other relevant metrics.
* Provide a simple **weekly performance summary** explaining:

* Best-performing content
* Lowest-performing content
* Follower growth
* Reach and engagement
* Enquiries/leads generated
* What should be changed or tested the following week
* Use performance data to continually improve the content strategy.

## Must-Have

* Previous social media management experience.
* **Knowledge or experience within aesthetics, beauty, skincare, cosmetic treatments or a closely related industry is strongly preferred.**
* Good understanding of Instagram, TikTok, Facebook and short-form video.
* Strong written English and copywriting ability.
* Ability to create strong hooks, captions and calls-to-action.
* Basic short-form video editing skills.
* Understanding of social media analytics.
* Strong organizational and time-management skills.
* Reliable enough to maintain a **7-day-per-week posting schedule**.
* Ability to work independently without needing daily reminders.
* Own computer/phone and reliable internet connection.

## Preferred Experience

* Previous work with an **aesthetics clinic, beauty clinic, cosmetic treatment provider or aesthetics academy**.
* Understanding of how to market treatments while keeping advertising accurate and responsible.
* Experience generating local leads for London businesses.
* Experience marketing training courses or educational businesses.
* Experience with Meta Business Suite and social scheduling tools.
* Experience growing a clinic or beauty brand's social media presence.

## What We Expect

We don't want someone who simply uploads the content we send them.

We are looking for someone who can **think strategically, bring us ideas, understand the aesthetics industry, identify opportunities to promote the clinic and academy, and actively work towards generating more enquiries, bookings and students.**

Reliability, consistency and communication are extremely important.

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