AI Creative Strategist – UGC & Performance Ads

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TYPE OF WORK

Full Time

SALARY

N/A

HOURS PER WEEK

TBD

DATE UPDATED

Aug 15, 2026

JOB OVERVIEW

We’re looking for a highly creative and performance-driven AI Creative Strategist to help us scale our jewelry brand through better Meta ad creatives.

This is not a traditional graphic design role.

We’re looking for someone who can combine creative strategy, performance analysis, UGC concepts and advanced AI content creation to consistently develop new winning ad creatives.

You should be comfortable going from:

Ad data ? insight ? concept ? creative ? iteration

What You’ll Be Doing
Analyze our existing Meta ads to identify winning angles, hooks, formats and visual styles.
Develop new creative concepts based on performance data and market research.
Create detailed concepts and briefs for UGC creators.
Develop concepts for AI-generated models and lifestyle content.
Generate extremely realistic, high-quality AI product visuals using tools such as Higgsfield, ChatGPT and other image-generation tools.
Create and iterate AI video creatives using Higgsfield.
Combine our jewelry products with AI-generated models, environments and lifestyle scenes while keeping the products realistic and accurate.
Design high-performing static ads using Canva and/or Figma.
Turn winning creatives into multiple new variations and iterations.
Develop new hooks, angles, layouts and visual concepts for Meta ads.
Research competitors and other successful e-commerce brands for creative inspiration.
Work closely with us to continuously improve our creative testing pipeline.
What We’re Looking For

You should have experience with:

Meta / Facebook advertising creatives
Creative strategy for e-commerce brands
UGC advertising concepts
AI image generation
AI video generation
Higgsfield
ChatGPT
Canva and/or Figma
Creating realistic product-focused AI visuals
Understanding metrics such as CTR, CPC, CPA and ROAS
Identifying why a creative is working or failing
Creating iterations based on winning ads

You need to have a strong eye for premium, modern and authentic visuals.

Our creatives should not look like generic AI ads.

We want content that feels like real UGC, real lifestyle photography or premium brand content while still being built for performance.

About the Brand

We are a fast-growing jewelry e-commerce brand focused primarily on women's jewelry.

Our products are positioned around premium everyday jewelry, and we advertise across multiple international markets.

Creative is becoming one of the biggest areas of focus within the company, so this role has the opportunity to become an important part of our growth.

Who This Role Is Best For

This role is ideal for someone who is both strategic and hands-on.

We do not want someone who only creates ideas and passes them to someone else.

You should be able to:

Analyze ? Think ? Create ? Test ? Iterate

You should naturally look at an ad and think:

Why is this working?
What part should we keep?
What should we change?
What are the next 5 variations we should test?
How to Apply

Please include:

A short introduction about yourself.
Your experience with Meta ad creatives.
Examples of AI-generated visuals you have created.
Examples of UGC or performance ad concepts you have worked on.
Your experience with Higgsfield, ChatGPT, Canva and/or Figma.
A portfolio or examples of your previous work.

Important: Please send actual examples of AI-generated product/lifestyle creatives you have personally created.

Generic graphic design portfolios without performance marketing or AI creative experience are not what we are looking for.

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