Content Creator & Personal Brand Manager

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TYPE OF WORK

Part Time

SALARY

$185/month

HOURS PER WEEK

4

DATE UPDATED

Aug 15, 2026

JOB OVERVIEW

Role: Part-Time – Content Creator & Personal Brand Manager
Work arrangement: Remote
Initial focus: TikTok, website, newsletter/blog and digital resources
Niche: Management, organisational development, organisational design, workplace culture, team effectiveness and leadership

About the Role

I am building a professional online personal brand focused on management, organisational development and organisational effectiveness. The objective is to establish a credible digital platform that provides practical, evidence-informed advice to managers, teams and organisations on topics such as:

• Management effectiveness
• Team performance
• Organisational culture
• Organisational design
• Employee engagement
• Accountability and performance
• Leadership
• Workplace communication
• Team dysfunction
• Organisational inefficiencies
• Change and organisational development
• People and culture challenges

I am looking for a highly capable, proactive and digitally skilled Virtual Assistant to help turn my subject-matter expertise into a professional and scalable online presence. This is not primarily an administrative VA position. The ideal candidate will combine content creation, social-media management, video editing, digital marketing, website management and project-management skills. The person appointed should be comfortable receiving raw ideas, voice notes, long-form material or recorded videos and turning them into high-quality digital content with limited supervision.

Objectives:

1. Grow a strong TikTok presence: Develop and execute a content system aimed at growing the TikTok account from approximately 200 followers towards an ambitious target of 10,000 followers within the first three months. The focus should not simply be on follower numbers, but on building a relevant audience of:
• Managers
• Emerging managers
• Team leaders
• HR and People professionals
• Organisational Development professionals
• Senior leaders
• Founders and business owners
• Professionals interested in workplace effectiveness

2. Build a library of valuable free resources: Help develop downloadable tools, templates, frameworks and guides that provide practical value to the audience and encourage people to return to the platform.

5. Develop a sustainable content engine: Create systems that allow one idea or recording to become multiple pieces of content across TikTok, the website, newsletters and other digital platforms.

Key responsibilities:

1. TikTok content growth strategy
2. Short-form video editing
3. Content repurposing (stills, newsletters, LinkedIn posts, short-form posts)
4. Create free resources: Management templates, team meeting templates, conversation guides, manager checklists
5. Newsletter and blog support and writing

SKILL REQUIREMENT
Content Creation Article Writing CapCut
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