White-Label Google Ads Specialist for U.S. Local-Service Marketing Agency

# White-Label Google Ads Specialist for U.S. Local-Service Marketing Agency

## Position Overview

We are a U.S.-based marketing company seeking an experienced Google Ads specialist to build and manage Search campaigns for local service businesses.

This is a completely white-label subcontractor position. You will work behind the scenes as part of our internal team. You will not communicate directly with clients or disclose your involvement.

We are starting with one account. Additional accounts may be assigned if the relationship is successful.

## Initial Campaign Responsibilities

* Research the local market and competitors
* Complete keyword research
* Build the Google Search campaign
* Organize campaigns and ad groups properly
* Write conversion-focused ads
* Configure geographic targeting
* Create an initial negative-keyword list
* Set up call and form conversion tracking
* Verify that conversions are recording correctly
* Review the landing page and recommend improvements
* Launch the campaign after internal approval
* Complete post-launch quality assurance

## Ongoing Account Management

* Review search terms and add negative keywords
* Monitor geographic traffic and exclude irrelevant locations
* Review bids, budgets, keywords, and match types
* Test and improve ads and assets
* Monitor call and form conversions
* Identify tracking or campaign problems
* Work to improve cost per qualified lead
* Maintain a record of important campaign changes
* Provide a short weekly internal update
* Prepare a simple monthly performance summary

## Required Experience

You must have direct experience managing Google Search campaigns for U.S. local-service businesses.

Relevant industries include:

* Contractors
* Home-service companies
* Environmental services
* Testing and inspection companies
* Restoration companies
* Other appointment- or estimate-based service businesses

You must be comfortable working with:

* Google Ads
* Google Tag Manager
* Google Analytics 4
* Call and form conversion tracking
* Keyword match types
* Negative-keyword management
* Search-term analysis
* Location targeting
* Lead-quality optimization
* Google Ads policy and account issues

Experience generating qualified leads for local service businesses is more important than e-commerce experience.

Strong spoken and written English is required. You must be able to clearly understand instructions, participate in video calls, explain campaign decisions, and communicate effectively with our internal team.

## White-Label Requirements

You must agree to the following:

* No direct communication with our clients
* No disclosure of your involvement
* No personal or contractor branding in campaigns, reports, or shared files
* No contacting or soliciting our clients
* No use of client work in your portfolio without written permission
* All reports and updates are delivered internally to our company
* Major campaign, strategy, and budget changes require our approval
* All client and campaign information must remain confidential
* All account access must be returned or removed when the engagement ends

## Compensation

This is a part-time freelance contractor position paid per active Google Ads account managed. It is not an hourly position or fixed employee salary.

* Ongoing management: $200–$300 USD per month, per account, depending on experience and responsibilities
* Initial campaign research, setup, tracking, testing, and launch are paid separately
* Additional accounts are compensated separately at an agreed per-account rate

The selected applicant will first complete a small paid campaign-planning test. This is not an unpaid trial.

Please include your requested one-time campaign setup fee and fixed monthly per-account management fee in your application.

## Time Requirement

* Up to five hours per week for the initial account
* Actual workload may vary depending on campaign activity
* Compensation is paid per active account managed, not hourly
* Initial campaign setup may require additional time and is compensated separately
* Working hours are flexible, but dependable communication and timely responses are required

## How to Apply

Begin your application with the words:

**SEARCH TERMS REVIEWED**

Applications that do not begin with those words will not be considered.

Then answer the following questions:

1. Describe two U.S. local-service Google Ads accounts you personally managed. Include the industry, approximate monthly ad spend, leads generated, and average cost per lead.

2. What percentage of your Google Ads experience is local-service lead generation compared with e-commerce?

3. How do you track phone calls and website form submissions accurately?

4. If a campaign generated clicks but no qualified leads, what are the first five things you would investigate?

5. How frequently do you review search terms and add negative keywords?

6. What information and access would you need from us before building the campaign?

7. What is your one-time campaign setup fee?

8. What is your fixed monthly management fee per account?

9. Are you comfortable working completely white-label with no direct client communication?

10. Include a three- to five-minute Loom video showing a Google Ads campaign you personally managed. You may hide the client’s name and sensitive information. Explain the campaign structure, conversion tracking, search-term management, and one optimization decision you made.

Generic applications, copied proposals, and applications without relevant local-service Google Ads experience will not be considered.

## Employment Details

* Part-time freelance contractor
* Up to five hours per week for the initial account
* Flexible working hours
* Paid per active account
* Long-term opportunity
* Potential for additional accounts based on performance