B2B LinkedIn Advertising Specialist

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TYPE OF WORK

Full Time

SALARY

15

HOURS PER WEEK

40

DATE UPDATED

Aug 14, 2026

JOB OVERVIEW

Hi, I'm Michael, the owner of CB Direct. I'm looking for a long-term remote contractor in the Philippines to run and improve our LinkedIn advertising — paid campaigns first, organic second. I'm an entrepreneur, and I'm looking for someone upbeat and genuinely excited to help make CB Direct a dominant force in our industry on LinkedIn.

Read this first: This is a LinkedIn Advertiser / paid media role. NOT a B2B lead generation or outreach role. You won't be cold calling, manually prospecting, or building contact lists. Your job is to plan, build, test, and optimize paid LinkedIn campaigns (with organic support) so the right people come to us. Qualified discovery calls, generated through smart campaigns, not outbound lists. If "lead gen" in your background means calling or emailing lists, this isn't it for you. If it means driving inbound interest through paid ads, keep reading.

About CB Direct: US-based telematics hardware services company, in business since 2015, 140+ field technicians nationwide. We recently launched FleetAssure, a managed program helping large fleets manage telematics hardware after the purchase decision.

What you'll actually do:
- Set up, manage, and optimize LinkedIn ad campaigns
- Research B2B audiences — job titles, industries, targeting filters
- Write and test ad copy variations
- Review competitor LinkedIn ads and content
- Turn performance data into reports and recommendations
- Support our organic LinkedIn presence
- Use AI tools to move faster — without producing generic AI content

What actually matters to us:
- You've personally owned a paid ---------- campaign on Facebook, Google and most importantly on LinkedIn — and can walk us through what you changed and why, with real numbers. This matters more than which platform or how many years.
- LinkedIn Campaign Manager experience is a plus, not a requirement, if you've clearly done this work on Meta, Google, or TikTok.
- You think clearly and explain your reasoning simply. No jargon for jargon's sake.
- You're comfortable with data and don't need hand-holding.
- You use AI tools responsibly, not as a substitute for thinking.

Not for you if:
- Your background is manual prospecting, cold outreach, or list-building, not campaign management
- You only schedule generic social posts or do Canva graphics without strategy
- You've only ever executed someone else's campaign plan, never owned one
- You avoid or dislike looking at performance data

Pay: $15/hr. Strong performers get raises and bonuses after proven results.

To apply, answer these:

1. Walk me through one paid campaign you personally owned. What did you change, and what happened to the numbers?
2. What LinkedIn targeting would you test for a company selling to fleet, logistics, transportation, construction, or enterprise operations leaders?
3. How do you d ---------- if a campaign is actually working?
4. What AI tools do you use, and how do you keep output from sounding generic?
5. Share one B2B LinkedIn ad you think is genuinely good, and say why.

Important: Put "CBStar" at the front of your subject line. Applications that don't follow these instructions will be disqualified.

I care more about clear thinking, honesty, and real ownership than polished answers.

SKILL REQUIREMENT
Campaign Building Advertising Management LinkedIn Marketing
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