Google Ads & Facebook Ads Strategist

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TYPE OF WORK

Part Time

SALARY

A$9/hr

HOURS PER WEEK

25

DATE UPDATED

Aug 14, 2026

JOB OVERVIEW

About Aquasure Solutions

Aquasure Solutions provides whole-home water filtration and water treatment systems for Australian households. We are looking for an experienced Google Ads and Meta/Facebook Ads Strategist who can help us generate quality enquiries, improve campaign performance, and scale our digital advertising.

We are not simply looking for someone who can boost posts or set up basic campaigns. We need someone who understands strategy, lead generation, tracking, optimisation, testing and how to turn advertising spend into qualified leads.

What You'll Be Responsible For
- Plan and manage Google Ads campaigns, including Search, Display and remarketing where appropriate
- Manage Facebook and Instagram advertising through Meta Ads Manager
- Develop campaign strategies specifically focused on lead generation
- Conduct keyword, competitor and audience research
- Build and optimise campaign structures, audiences and targeting
- Write or recommend strong ad copy, headlines, hooks and CTAs
- Work with our marketing team on creative requirements
- Set up and monitor conversion tracking
- Review landing page performance and recommend improvements
- Monitor CPL, CTR, CPC, conversion rates and overall campaign performance
- Conduct A/B testing of creatives, audiences, offers and messaging
- Retarget website visitors and previous leads
- Identify underperforming campaigns quickly and make adjustments
- Provide clear weekly or monthly reporting
- Recommend opportunities to scale campaigns that are performing well

What We're Looking For
You should have proven experience managing both Google Ads and Meta Ads, preferably for:
- Home services
- Solar
- Plumbing
- Water filtration
- Trades
- Home improvement
- High-ticket products or services
- Local Australian businesses

Experience targeting Australian audiences is highly preferred.

You should also understand that our goal is not just to generate the cheapest possible lead. We want qualified homeowners who are genuinely interested in improving their home's water quality.

Skills Required
- Google Ads
- Meta/Facebook Ads Manager
- Google Analytics / GA4
- Google Tag Manager
- Conversion tracking
- Meta Pixel
- Lead generation
- Retargeting
- Keyword research
- Audience research
- Campaign optimisation
- A/B testing
Advertising analytics and reporting

Experience with landing page optimisation and marketing funnels would be a strong advantage.

The Person We're Looking For

We want someone who:
- Thinks strategically instead of just following instructions
- Can explain why a campaign is or isn't working
- Understands numbers and campaign data
- Is proactive about suggesting improvements
- Can manage advertising budgets responsibly
- Communicates clearly
- Is organised and reliable
- Is comfortable working independently
- Is willing to test different angles rather than relying on one campaign
- Can identify opportunities before being asked

We already have a marketing team producing content and creatives, so you will have support with graphics, videos and marketing materials. Your main responsibility will be making sure the advertising strategy, targeting and campaign performance are strong.

To Apply

Please send us:
- A short introduction about yourself
- How many years you have managed Google and Meta Ads
- Examples of campaigns you have managed
- Industries you have worked with
- Your experience generating leads for Australian businesses
- Screenshots or case studies showing results such as CPL, conversions or ROAS
- Your preferred working hours and availability
- Your expected hourly or monthly rate

IMPORTANT: Start your application with the words "AQUASURE ADS" so we know you have read the entire job post.

Please also answer this question:
If a Google or Facebook campaign is generating plenty of leads but the sales team says the leads are poor quality, what are the first three things you would investigate or change?

We are looking for someone who can potentially work with us long term as Aquasure Solutions continues to grow.

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