Student Recruitment Specialist (Higher Education)

We are a UK-based higher education provider training naturopathic and natural medicine practitioners. We are currently rebranding, and we have a pipeline of warm, motivated prospective students who need to be nurtured — properly — from first enquiry through to enrolment.
We already have email nurture sequences written and ready. What we need is someone who will activate them, manage them, and make them perform. If you have experience in student recruitment or education marketing, and you know how to build real automation workflows in Mailchimp, Brevo, or a similar platform — not just hit Send — this role is for you.
THIS IS A 100% REMOTE POSITION.
You will not be working alone. You are joining an established remote team that includes a graphic designer and a social media specialist, all coordinated by our UK-based principal. Your lane is student recruitment and email nurture — and you will have the full team around you to support it.
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WHAT YOU WILL DO
• Set up, activate, and manage our email nurture sequences in Mailchimp and/or Brevo, including full automation logic, segmentation, tagging, and A/B testing
• Monitor and improve key metrics: open rates, click-through rates, and conversion from enquiry to enrolment
• Respond to inbound enquiries from prospective students via email and occasionally by phone or video call — warmly and promptly
• Re-engage leads who have not yet committed, using personalised follow-up
• Manage the enquiry-to-enrolment pipeline in our CRM, keeping records up to date
• Report weekly on recruitment performance with clear, actionable insights
• Coordinate with the principal on email campaigns around key enrolment windows
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WHAT WE ARE LOOKING FOR
Essential:
• Experience in student recruitment, admissions, or education marketing (higher education, adult education, or professional training)
• Proven, hands-on experience building automation workflows in Mailchimp, Brevo, ActiveCampaign, HubSpot, or a comparable platform
• Excellent written English — you can write email copy that feels warm and personal, not automated
• Self-managed and dependable: you take ownership, hit deadlines, and communicate proactively
• Comfortable handling enquiry conversations by email and video/phone
Desirable:
• Interest in natural health, wellbeing, or complementary medicine
• CRM experience (HubSpot, Salesforce, or similar)
• GDPR awareness for email marketing
A bonus if you also have:
• The ability to write and publish high-quality monthly articles and blog posts that support student recruitment, improve SEO, and position us as a trusted leader in natural medicine education
• Experience with SEO content writing and website content management
• Comfort coordinating content across email, website, and social media to keep messaging aligned
These are not requirements — the right candidate will be hired on the strength of their recruitment and email automation skills first. But if you write well and understand content marketing too, that is a genuine advantage.
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THE KIND OF PERSON WE ARE LOOKING FOR
Beyond skills and experience, these are the qualities that matter to our team:
• Highly organised with files, documents, and digital records — student information and marketing assets are accurately maintained and easy to find
• Responsive and proactive: you provide timely updates to prospective students and the team during business hours, without needing to be asked
• Transparent and accountable — you keep the team informed of progress, challenges, and opportunities; nothing falls through the cracks
• A collaborative team player who works well with colleagues across marketing, design, and leadership to achieve shared enrolment goals
• Strong attention to detail — email campaigns, CRM records, and student communications are always accurate and professional
• Someone who takes genuine pride in the quality of their work and the impact it has on people's lives
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HOURS & FLEXIBILITY
Our published UK office hours are 7:00am–12:00 noon GMT/BST. For Philippines-based team members, this translates to approximately 2:00pm–7:00pm (BST, April–October) or 3:00pm–8:00pm (GMT, November–March) — a normal working afternoon.
That said, we are genuinely flexible. We care about coverage and results, not clock-watching. If an earlier start works better for you — allowing you to overlap more naturally with colleagues and cover enquiries across multiple time zones — we are open to that conversation. What matters is that prospective students receive warm, prompt responses and that enrolment conversations are scheduled effectively. We will agree a working pattern with the right person that serves both your working day and our students.
We do not expect our team to work weekends. However, any enquiry or question that arrives over the weekend must be responded to on Monday morning — this is a non-negotiable standard of care for our prospective students.
Outside of agreed hours, your time is entirely your own. We do not contact our team outside of working hours.
• Monday to Friday | Part-time or full-time — open to discussion
• Fully remote
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INTERNATIONAL COVERAGE — WHAT THIS MEANS FOR YOU
While we are based in the UK, our programmes are internationally recognised and our current primary target market is Australia — alongside students in the UK, Europe, and North America. This means prospective students may be enquiring from multiple time zones throughout the day.
Many initial responses can and should be automated — and setting those up is a core part of your role. However, the follow-up must be equally prompt and personal, within normal business hours. Enrolment conversations will need to be scheduled to accommodate UK, European, and Australian time zones, which requires both organisation and flexibility on your part.
You will not be navigating this alone. Our Dean of Studies is based in Brisbane, Australia, and serves as the primary point of contact for student interviews — particularly for Australian prospective students — while you are onboarding and finding your feet. This also means there is a natural team presence across the UK–Philippines–Australia time corridor, which benefits everyone.
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SKILLS REQUIRED
(Select/enter these as tags or skills on the platform)
• Email Marketing
• Marketing Automation
• Mailchimp
• Brevo / Sendinblue
• Student Recruitment
• Higher Education
• CRM Management
• Lead Nurturing
• Copywriting
• Customer Service
• Blog Writing (desirable)
• SEO Content Writing (desirable)
• Website Content Management (desirable)
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HOW TO APPLY
Please apply through OnlineJobs.ph and include the following in your application message:
1. A brief description of one email automation or nurture sequence you have built — what it was for, what tools you used, and what results it achieved.
2. Your experience with student or education recruitment specifically.
Applications without these details will not be considered. We are hiring on a rolling basis and will close this posting as soon as we find the right person — apply as soon as possible.
PAY
This role includes a 3-month probationary period, after which performance is reviewed. We offer incremental salary increases tied directly to student enrolment numbers — as the college grows, so does your earning potential. If you are results-driven and want your pay to reflect the impact you make, this structure rewards exactly that.