Facebook Ads

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: TYPE OF WORK

Part Time

: SALARY

500

: HOURS PER WEEK

13

: DATE UPDATED

Aug 13, 2026

JOB OVERVIEW

I’d tighten it quite a bit for OnlineJobs.ph. The previous version was a little too much like a U.S. corporate job posting. This version should attract experienced candidates while making the scope and compensation very clear.

# Meta / Facebook Ads Specialist – Part-Time

**Hours:** 10–15 hours per week
**Compensation:** $400–$600 USD/month depending on experience and demonstrated results
**Position:** Long-term, Part-Time

## About Us

We are a growing real estate media company based in Southern California. We provide real estate agents with professional photography, video, drone, floor plans, property websites, and other marketing services.

We're looking for an experienced **Meta/Facebook Ads Specialist** to help us generate qualified leads from real estate agents in our local market and turn those leads into booked appointments and paying customers.

This is **not an entry-level position.** We're looking for someone who already has hands-on experience running successful Meta advertising campaigns.

## What You'll Be Responsible For

* Develop, launch, and manage Facebook and Instagram advertising campaigns
* Generate qualified leads within our specific geographic service area
* Build and test audiences, offers, ad copy, and creative
* Create and manage retargeting campaigns
* Monitor campaigns and optimize based on performance
* Track cost per lead, cost per booked appointment, and customer acquisition cost
* Set up and maintain Meta Pixel, Conversion API, and conversion tracking as needed
* Help develop lead forms and/or landing-page funnels
* Help set up automated SMS and email follow-up for new leads
* Continuously test new creatives, audiences, and offers
* Provide clear weekly reporting and recommendations

## Who We're Looking For

We strongly prefer someone with experience generating leads for **local service businesses**.

Experience with real estate, real estate media, home services, agencies, or other appointment-based businesses is a major plus.

We're looking for someone who understands the entire customer acquisition process:

**Ad ? Lead ? Qualification ? Follow-Up ? Appointment ? Paying Customer**

We are **not** looking for someone who simply knows how to operate Meta Ads Manager. We want someone who understands strategy, testing, optimization, tracking, and how advertising ultimately produces revenue.

## Requirements

* Proven experience managing Facebook and Instagram Ads
* Strong knowledge of Meta Ads Manager
* Experience running lead-generation campaigns
* Experience optimizing campaigns based on actual performance data
* Understanding of Meta Pixel and conversion tracking
* Experience testing audiences, creatives, copy, and offers
* Strong written English
* Reliable communication
* Ability to work independently and make recommendations

Experience with CRM systems, SMS/email automation, GoHighLevel, Zapier, or similar platforms is a plus.

## Compensation & Hours

This position will begin at approximately **10–15 hours per week**.

Compensation is **$400–$600 USD per month**, depending on experience and demonstrated results.

We are looking for a long-term team member. There is potential for increased compensation and responsibility as our advertising grows and you demonstrate results.

## How to Apply

Please answer the following questions:

1. How many years have you been managing Meta Ads?
2. What types of businesses have you run ads for?
3. Have you generated leads for **local service businesses**? Please provide examples.
4. Approximately how much monthly ad spend have you personally managed?
5. Tell us about one successful lead-generation campaign you've managed. Include the approximate:

* Ad spend
* Cost per lead
* Cost per booked appointment, if tracked
* Customer acquisition cost, if tracked
6. What CRM, SMS, email automation, or lead-follow-up platforms have you used?
7. If you were advertising a local service business to real estate agents in a specific geographic area, what would you want to know before launching the first campaign?

### IMPORTANT

Start your application with the words **BOARDWALK META** so we know you read the entire job posting.

Please also include a **2–5 minute Loom video** introducing yourself and walking us through a Meta Ads campaign you have personally managed.

You may blur or hide any confidential client information.

In the video, briefly explain:

* What the goal of the campaign was
* What strategy you used
* What you personally handled
* What results you achieved
* What you learned from the campaign

**Applications without the required Loom video will not be considered.**

We're looking for someone who can eventually take ownership of our Meta advertising—not someone who needs to be taught how to run Meta Ads.

SKILL REQUIREMENT

Facebook marketing Facebook Ads

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Facebook Ads

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?