Part Time
250
25
Aug 13, 2026
Graphic Designer and Brand Identity Specialist
Also known as: Visual Designer, Brand Designer, Creative Editor
Position: Graphic Design, Logo, and Visual Brand Identity Specialist
Pay:$250/month part-time on a 90-day probation, with a defined raise structure tied to performance
Schedule: Core hours overlapping US Pacific Time business hours
Company Overview
We are a fast-growing, multi-pillar personal brand and business built around a rising artist and entrepreneur. The ecosystem spans music, dance and performance, health and wellness services, and a broader community and lifestyle brand that ties everything together. What began as a small creative operation is now being rebuilt into a properly structured, professionally run company. The core team is intentionally small, trusted, and given real ownership over their function rather than a list of daily tasks handed down from above. As the company scales, this team is expected to scale with it, both in title and in responsibility.
About the Role
- This role owns the visual identity of the brand: the logo system, the design language, and every static and motion asset that carries the brand's face into the world.
- Where the growth and content team owns what gets posted and when, this role owns what it looks like the moment someone sees it, whether that's a logo mark, a merch design, a wellness service one-pager, a music release cover, or a short-form video with motion graphics layered in.
- You are expected to build and defend a design system that holds together across four very different pillars: music, dance and performance, wellness, and community, so that nothing published ever feels like it came from a different brand.
- This is a hands-on production role and a systems-building role at the same time: you personally produce publish-ready design and video assets, and you think about visual identity, brand architecture, and design consistency at a strategic level.
Key Responsibilities
Design and maintain the brand's logo system, including primary marks, secondary marks, and any sub-brand variations needed across the different pillars.
Build and continuously refine a visual brand identity system: color palette, typography, iconography, layout grid, and photographic and video style.
Design graphics and templates for social posts, promotions, campaigns, merch, and print materials as needed.
Edit and produce visual assets for short-form and long-form video (Reels, TikTok, YouTube Shorts, and longer pieces), including motion graphics, titling, and on-brand visual treatments layered on top of raw footage.
Translate concepts and rough direction from the founder or the content team into polished, on-brand final assets with minimal back-and-forth.
Maintain and evolve a working brand guidelines document: logo usage rules, color and typography specs, imagery style, and clear do's and don'ts that any collaborator or freelancer can follow.
Review content before publish to catch anything visually off-brand, wrong logo usage, inconsistent color, mismatched typography, before it goes out, not after.
Coordinate with the growth and content strategist and the automations and website lead so that design assets, funnels, and campaign visuals stay aligned and arrive on time.
Build reusable templates and asset libraries so recurring content (weekly posts, promo graphics, testimonial cards) can be produced quickly without sacrificing quality.
Propose visual or brand identity improvements proactively as the company scales into new pillars or offerings, rather than waiting to be asked.
Requirements
Proven experience as a graphic designer or brand identity designer, ideally having built or significantly evolved a logo and visual identity system for at least one real brand, with a portfolio to show it.
Strong, demonstrable skill in Adobe Illustrator and Photoshop, or equivalent professional-grade tools; Canva alone is not sufficient for this role.
Strong video editing and motion graphics skill (Adobe Premiere, After Effects, or similar), with a reel that shows both editing and motion graphics work, not just raw cuts.
Working understanding of brand systems: how a logo, color palette, typography, and imagery style work together and how to keep them consistent across many different content types and contributors.
Demonstrated ability to take loose or unclear creative direction and turn it into a polished, on-brand final product without needing every detail spelled out.
Comfortable working independently, making design judgment calls, and owning the visual outcome rather than waiting to be assigned individual tasks.
Strong written and spoken English, specifically for giving and receiving creative feedback clearly.
Reliable high-speed internet connection and a computer capable of running professional design and video editing software smoothly.
A portfolio or case study that shows before-and-after brand work, not just individual finished pieces in isolation.
Preferred, Not Required
Experience building brand identity for a music artist, dance or performance brand, or a health and wellness brand.
Experience designing for merch production (apparel, print-on-demand, or physical goods).
Familiarity with design handoff and asset management for a small, fast-moving team, including organized file structures and naming conventions.
Basic familiarity with social platform specs and safe zones (Instagram, TikTok, YouTube Shorts,
Growth Path
This is not a task-execution seat. It is a build seat. Internal systems, workflows, and reporting structures are being actively rebuilt right now, which means the person who takes this role seriously has real room to shape how the brand's entire visual identity function runs long-term, not simply execute someone else's existing style guide. Strong, consistent performance leads directly toward leading a full design and creative function as the company scales, including future hires reporting into this role.
How to Apply
Follow the steps below in order. Applications that skip any step will not be reviewed.
Start your application with the word PALETTE, written exactly as shown, to confirm you read the full posting.
1. Include a shareable link to your portfolio showing real brand identity work: logo systems, before-and-after brand builds, and video editing or motion graphics samples.
2, Answer this situational question in your own words: You are handed a brand with an inconsistent visual identity, different fonts, colors, and logo treatments used across past posts, with no formal brand guidelines in place. Walk through exactly how you would approach auditing the existing visuals, d
If your application shows a strong fit, you will be scheduled for an interview. Applications that do not follow the steps above will not move forward, and access to any of our systems will not be granted.