Any
N/A to be determined
TBD
Aug 13, 2026
About 123 Baby Box
123 Baby Box is a growing baby and toddler brand offering thoughtfully curated, developmentally appropriate products delivered directly to families. We are looking for a **TikTok Shop expert** who can own our TikTok Shop growth—from finding and managing creators to running and optimizing paid advertising.
The Role
You will be responsible for driving sales through TikTok Shop, managing our creator affiliate program, building relationships with TikTok creators, and running paid TikTok Shop advertising campaigns.
This is a hands-on performance marketing role. We are looking for someone who has actually run TikTok Shop campaigns and understands how to turn creator content into sales.
Key Responsibilities
TikTok Shop Ads
* Manage and optimize TikTok Shop advertising campaigns from setup through execution
* Launch, monitor, and scale profitable ad campaigns
* Analyze ROAS, CPA, CTR, conversion rate, GMV, and other key performance metrics
* Test different creatives, audiences, products, and campaign strategies
* Identify winning creator videos and scale them through paid advertising
* Manage daily/weekly ad budgets and continuously optimize spend
* Provide regular performance reports and recommendations
Creator & Affiliate Management
* Recruit and reach out to TikTok creators who are a strong fit for 123 Baby Box
* Build and maintain relationships with creators and affiliates
* Manage creator outreach, negotiations, product seeding, and follow-ups
* Coordinate sending samples/products to creators
* Track creator performance, sales, commissions, and content
* Identify high-performing creators and develop ongoing partnerships with them
* Encourage creators to consistently post and promote our products
* Find new creators every week to expand our affiliate network
What We're Looking For
* **Proven experience managing TikTok Shop
* Hands-on experience running **TikTok Shop Ads
* Experience managing **TikTok Shop creators and affiliates
* Strong understanding of TikTok Shop's affiliate ecosystem
* Experience with creator outreach and relationship management
* Strong analytical skills and ability to make decisions based on performance data
* Understanding of ROAS, CAC/CPA, CTR, conversion rate, GMV, and affiliate commissions
* Highly organized and comfortable managing multiple creators and campaigns simultaneously
* Must be comfortable with performance-based marketing and being held accountable for sales results
Success in This Role
The goal of this position is simple: **grow 123 Baby Box's TikTok Shop sales profitably.**
You will be responsible for building a strong creator affiliate network **and** using paid advertising to scale the content and products that perform.
Please send your resume along with examples of TikTok Shop accounts, campaigns, creator programs, or results you have personally managed. Include specific results such as GMV, ROAS, ad spend, creator count, or sales growth whenever possible.