PPC Specialist

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: TYPE OF WORK

Full Time

: SALARY

$800-5000 per month

: HOURS PER WEEK

40

: DATE UPDATED

Aug 13, 2026

JOB OVERVIEW

# PPC Specialist — HVAC Google Search

**Location:** Remote
**Employment Type:** Full-Time
**Industry:** HVAC & Home Services

## About the Role

We’re looking for an experienced **PPC Specialist** who specializes in **Google Search Ads for HVAC and other service-based businesses**.

You’ll be responsible for managing multiple HVAC client accounts, optimizing campaigns, driving qualified leads, and continuously improving campaign performance.

This is a performance-focused role. We care about **qualified leads, cost per lead, booked jobs, and client growth** — not just clicks and impressions.

## What You'll Do

* Manage multiple Google Ads accounts for HVAC clients
* Build, launch, and optimize Google Search campaigns from the ground up
* Perform keyword research and develop high-intent keyword strategies
* Create and optimize campaigns around services such as:

* AC repair
* AC installation
* Furnace repair
* Furnace installation
* HVAC maintenance
* Heating & cooling
* Emergency HVAC
* Commercial HVAC
* Analyze search terms and continuously add negative keywords
* Optimize bids, budgets, targeting, locations, and campaign structure
* Write and test high-converting search ad copy
* Monitor CPL, conversion rates, lead volume, and lead quality
* Identify opportunities to scale winning campaigns
* Troubleshoot underperforming campaigns and develop strategies to improve performance
* Monitor conversion tracking and ensure accurate campaign data
* Work with landing pages and tracking systems to improve conversion rates
* Analyze account performance and provide strategic recommendations
* Manage budgets across multiple client accounts
* Stay current with Google Ads updates and PPC best practices

## What We're Looking For

### Required

* **Minimum 2 years of hands-on PPC/Google Ads experience**
* Proven experience managing **Google Search campaigns**
* Experience working with **HVAC, home services, or other service-based businesses**
* Experience managing multiple client accounts simultaneously
* Strong understanding of keyword research, match types, bidding strategies, negative keywords, and campaign structure
* Strong understanding of local search and geographic targeting
* Experience with conversion tracking
* Ability to analyze performance data and make strategic decisions
* Strong understanding of CPL, CPA, conversion rates, and lead quality
* Ability to independently manage and optimize client accounts
* Strong communication and organizational skills

### Big Plus

* Direct HVAC PPC experience
* Experience with Google Local Services Ads
* Experience with Performance Max
* Experience with CallTrackingMetrics, WhatConverts, CallRail, or similar tracking platforms
* Experience connecting Google Ads performance to actual booked jobs and revenue
* Previous experience working at a marketing agency

## What Success Looks Like

Your goal isn't simply to generate leads.

Your goal is to **generate qualified HVAC opportunities at a profitable cost and help our clients grow.**

You should be able to look at an account and quickly understand:

**What's working ? What's not working ? Why ? What needs to change ? How we scale it.**

You'll be responsible for continuously improving:

* Qualified lead volume
* Cost per lead
* Conversion rates
* Search-term quality
* Campaign efficiency
* Budget allocation
* Overall account performance

## Career Growth

We're a growing agency, and we're looking for someone who wants to grow with us.

There is a clear path for progression based on **performance, skill development, and ownership**:

**PPC Specialist ? Senior PPC Specialist ? PPC Account Manager ? Paid Media Manager ? Head of Paid Media**

As you grow, you'll have opportunities to take on larger accounts, manage more responsibility, help build our PPC systems, mentor team members, and move into leadership.

## Compensation & Incentives

We offer:

* Competitive compensation based on experience
* Performance-based bonuses
* Additional performance incentives
* Career progression opportunities
* Ongoing training and professional development
* Remote work
* Opportunity to work with a growing portfolio of HVAC and home-service businesses
* High level of ownership and autonomy

## Who Will Thrive Here?

You'll be a great fit if you:

* Love analyzing data and finding opportunities
* Enjoy optimizing campaigns and seeing performance improve
* Take ownership instead of waiting to be told what to do
* Understand that PPC is about generating **business results**, not just traffic
* Want to develop into a senior PPC strategist or manager
* Enjoy working in a fast-growing environment
* Are comfortable managing multiple accounts and priorities

If you're an experienced **Google Search specialist with a track record in HVAC or service-based PPC**, we'd love to hear from you.

## How to Apply

Please provide:

1. Your resume
2. Your Google Ads experience
3. The service-based industries you've worked with
4. Your HVAC experience, if applicable
5. Examples of Google Search campaigns you've managed
6. Results you've achieved (CPL, lead volume, conversion rate, etc.)
7. How many accounts you've managed simultaneously
8. **Years of hands-on PPC/Google Ads experience**

**Minimum experience: 2 years. HVAC-specific Google Search experience is strongly preferred.**

SKILL REQUIREMENT

Advertising PPC

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PPC Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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