Virtual Assistant (DM Outreach & Lead Qualification)

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TYPE OF WORK

Part Time

SALARY

£5-£7/hour

HOURS PER WEEK

20

DATE UPDATED

Aug 12, 2026

JOB OVERVIEW

Virtual Assistant (DM Outreach & Lead Qualification)

Online Fitness Coaching Business

Overview

We are looking for a highly skilled Virtual Assistant to support the growth of a premium online fitness coaching business. This role is focused on DM outreach, lead qualification, and sales call booking through meaningful, human conversations — not scripted or automated messaging.

This is not a basic admin role. You will play a key part in converting followers into qualified leads by identifying their problems, building rapport, and guiding them toward a sales call.

Key Responsibilities

1. DM Outreach & Lead Qualification

* Manually go through 5,000+ Instagram followers to identify potential leads
* Initiate and maintain organic, human conversations (NO AI-generated messages)
* Focus on uncovering the prospect’s real problems, frustrations, and goals
* Build rapport and guide conversations naturally toward a sales call opportunity
* Avoid surface-level chats — conversations should be **intentional and problem-focused

2. Qualifying Ideal Clients

You will assess whether leads fit our target demographic:

*Professionals aged 21+
* Interested in improving fitness, physique, and mindset
* Financially capable of investing in a premium 6-month coaching programme
* Serious about long-term change (not quick fixes)

3. Booking Sales Calls

* Confidently transition qualified leads toward booking a call
* Use Calendly to schedule calls efficiently
* Ensure all bookings are accurate and aligned with availability
* Maintain a smooth and professional booking experience

4. Calendar Management

* Organize and manage the coach’s calendar
* Ensure no overlaps or missed appointments
* Keep records of booked calls and lead status



About the Business

We run a premium 6-month online coaching programme designed for busy professional men (women also welcome) who want more than just physical results.

This programme focuses on:

* Sustainable fat loss & muscle gain
* A complete **mindset and identity shift
* Building long-term control over habits and behaviours

What we offer clients:

* Fully tailored training & nutrition plans
* A unique accountability system
* Premium meals delivered directly to their door
* 24/7 WhatsApp support
* Weekly Zoom coaching calls

This is a high-touch, results-driven service — and your role is critical in bringing the right clients into it.

Requirements

* Impeccable written and spoken English
* Strong communication and emotional intelligence
* Ability to hold natural, engaging conversations (not robotic or scripted)
* Highly organized and detail-oriented
* Proficient in:

* Instagram
* ChatGPT (for support — not for direct messaging)
* Calendly
* Google Docs

Working Hours & Pay

* 20 hours per week
* Monday–Friday (4 hours per day)
* £5–£7 per hour (based on experience and performance)


What We’re Looking For

* Someone who understands people, not just processes
* Someone who can identify problems beneath the surface
* Someone who knows how to guide a conversation — not force a sale
* Someone who takes ownership and treats this like a growth role, not just a task list

How to Apply

To filter for serious applicants only:

Please submit a short Loom video (2–3 minutes) explaining:

* Why you would be a great fit for this role
* How you would approach a DM conversation with a potential lead
* Any relevant experience with outreach, sales, or client communication

Applications without a Loom video will not be considered.

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