Marketing Manager / Strategist

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TYPE OF WORK

Any

SALARY

?30,000 – ?45,000 / month

HOURS PER WEEK

40

DATE UPDATED

Aug 21, 2026

JOB OVERVIEW

About the Role
We are a fast-growing sports media brand living and breathing football (soccer) culture. We are seeking a creative, results-driven Marketing Manager / Strategist to take full ownership of our end-to-end marketing ecosystem.

In this pivotal role, you will define, drive, and execute high-impact strategies across our social media channels, email marketing, and YouTube platform. You will turn audience insights into growth, scale our community, and build an integrated marketing engine. If you live and breathe global football culture, possess strong content creation/editing capabilities, and know how to build data-informed marketing strategies, we want you on our team.

Key Responsibilities
Comprehensive Marketing Ownership: Own and execute growth strategies across all major touchpoints: Social Media (Instagram, TikTok, Facebook), Email Marketing (Newsletters & Flows), and YouTube.

Content Strategy & Hands-on Production:

Plan, create, and edit graphics, carousels, stories, reels, and video shorts for daily multi-channel distribution.

Execute video editing tasks including trimming, adding text overlays/captions, audio syncing, and visual polish.

Produce quick-turnaround content to capitalize on breaking football news, matchday narratives, and viral internet culture.


Email
Marketing Strategy: Build, segment, and write engaging email newsletters and automated campaigns targeting football fans to drive retention and lifetime value.

YouTube Strategy: Oversee YouTube channel optimization, title/thumbnail strategies, publishing schedules, and audience retention tactics for short-form and long-form video content.

Brand Strategy & Positioning: Drive consistent messaging, positioning, tone of voice, and visual identity across every marketing touchpoint.

Paid Media (Meta Ads): Set up, run, and optimize Facebook and Instagram ad campaigns to accelerate growth and campaign ROI (experience with YouTube or email advertising is a plus).

Analytics & Performance Tracking: Monitor KPIs across social platforms, YouTube Analytics, and email metrics to implement data-driven improvements.

Community & Growth: Foster an active, passionate football community across comments, DMs, and subscriber touchpoints.

Team Operations: Manage workflows, campaign execution, and minor administrative tasks efficiently via our project workspace.

Qualifications & Requirements
Football Knowledge & Passion: Deep, up-to-date knowledge of global football (leagues, teams, players, tactics, internet culture, and meme ecosystem).

Multi-Channel Experience: Proven track record in marketing strategy across social media, email campaigns, and YouTube growth.

Editing Skills & Tool Proficiency:

Video Editing: Hands-on experience with tools like CapCut, Adobe Premiere Pro, DaVinci Resolve, or mobile video editors.

Graphic Design: Proficient in Canva, Adobe Photoshop, or Figma for creating graphics, match updates, scorecards, and email/social assets.


Email
& Analytics Platforms: Familiarity with email marketing tools (e.g., Mailchimp, Klaviyo, ConvertKit) and analytics tools.

Full-Time Focus: Ability to dedicate 100% of your professional focus to this role (strictly no freelancing, side gigs, or second jobs).

Schedule Alignment: Able to consistently work 1:00 PM – 9:00 PM PHT, Monday to Friday to match European business/match hours.

Strategic & Creative Mindset: Strong eye for sports aesthetics, copy-editing, visual storytelling, and cross-channel funnel design.

Remote Work Ethic: Highly self-driven, detail-oriented, and proficient in remote collaboration tools like ClickUp.

What We Offer
Salary: ?30,000 – ?45,000 / month (Flexible depending on skill level and experience)

Growth & Advancement Potential: High-impact role with room to grow into a senior leadership position as our media network expands.

100% remote work setup.

Opportunity to lead marketing for an exciting brand in the global sports ecosystem.

Dynamic, collaborative, and fast-paced team culture.

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