SEO & Business Operations Specialist

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: TYPE OF WORK

Part Time

: SALARY

500

: HOURS PER WEEK

20

: DATE UPDATED

Aug 11, 2026

JOB OVERVIEW

Primary Responsibilities
Search Engine Optimization
Develop and execute SEO strategies that increase qualified organic leads.
Perform keyword research focused on commercial insulation, residential insulation, and energy efficiency services.
Optimize service pages, project pages, and service area pages for higher search visibility.
Conduct technical SEO audits and coordinate implementation with developers.
Improve website structure, internal linking, and user experience.
Monitor website health, crawlability, Core Web Vitals, and indexing.
Manage Google Business Profile optimization.
Build and maintain local citations.
Analyze competitor strategies and identify growth opportunities.
Monitor keyword rankings and organic traffic.
Produce monthly SEO performance reports with actionable recommendations.
Business Operations
Assist leadership with operational planning and business growth initiatives.
Develop Standard Operating Procedures (SOPs) for internal processes.
Improve workflow efficiency between office staff, estimators, project managers, and field operations.
Track company KPIs and operational performance.
Create internal dashboards and reports for management.
Identify bottlenecks and recommend process improvements.
Support implementation of automation tools to improve efficiency.
Maintain organized documentation and operational records.
Project Coordination
Coordinate marketing projects from planning through completion.
Ensure website updates are completed accurately and on schedule.
Monitor project timelines and task completion.
Collaborate with designers, developers, photographers, and content writers.
Ensure all digital assets remain organized and current.
Marketing & Lead Generation
Improve the company's online presence through SEO and local search optimization.
Develop strategies that generate qualified leads from homeowners, contractors, builders, and developers.
Monitor website conversion rates and recommend improvements.
Support content creation for service pages, project portfolios, blogs, and educational resources.
Assist with reputation management and online reviews.
Analytics & Reporting
Analyze website traffic and lead performance using Google Analytics 4 and Google Search Console.
Track conversions, keyword performance, and local search visibility.
Build executive dashboards for business reporting.
Present monthly insights and recommendations to leadership.
Measure ROI across SEO and digital marketing initiatives.
Leadership Support
Assist leadership with strategic planning.
Research industry trends, competitors, and new growth opportunities.
Help implement systems that improve efficiency and scalability.
Support hiring, onboarding, and documentation when needed.
Recommend improvements that strengthen overall business performance.

Required Qualifications
3+ years of professional SEO experience.
Strong understanding of Local SEO and Technical SEO.
Experience managing multiple projects simultaneously.
Excellent organizational and project management skills.
Strong analytical and critical-thinking abilities.
Excellent written and verbal communication skills.
Self-motivated with strong attention to detail.
Ability to work independently with minimal supervision.
Experience working with construction, home services, or contractor businesses is highly preferred.

Preferred Skills
SEO
Google Search Console
Google Analytics 4
Google Tag Manager
Google Business Profile
Screaming Frog
Ahrefs
SEMrush
Local SEO
Schema Markup
Technical SEO
Business Operations
SOP Development
Project Management
Workflow Optimization
KPI Reporting
Process Improvement
Documentation
Team Coordination
Software
ClickUp, Asana, ---------- , or similar
Google Workspace
Microsoft Office
Looker Studio
WordPress
Duda CMS
Basic HTML/CSS knowledge

Key Performance Indicators (KPIs)
SEO Performance
Organic traffic growth
Keyword ranking improvements
Local Map Pack visibility
Google Business Profile growth
Qualified lead generation
Website conversion rate
Technical SEO health score
Business Operations
Project completion rate
On-time delivery of initiatives
SOPs created and implemented
Workflow improvements introduced
Operational efficiency gains
Reporting accuracy
Cross-team coordination effectiveness

What We're Looking For
We're looking for someone who is:
Highly organized and process-driven.
Comfortable taking ownership of projects from start to finish.
Analytical and data-focused.
Able to identify problems before they become issues.
A strong communicator who works well with both office staff and leadership.
Passionate about continuous improvement.
Able to balance marketing strategy with operational execution.

Why Join Bay Area Insulation Services?
At Bay Area Insulation Services Inc., we're building more than an insulation company—we're building one of the Bay Area's most trusted insulation partners. Our reputation is founded on reliability, clear communication, accurate estimating, clean job sites, and inspection-ready workmanship. As we continue to grow across commercial construction, residential new construction, and homeowner services, we're looking for tea ---------- mbers who share those same values and want to help improve both our marketing performance and business operations. (Bay Area Insulation)
This role offers the opportunity to make a measurable impact on the company's long-term growth while working closely with leadership to develop scalable systems, improve operational efficiency, and generate high-quality business opportunities.

SKILL REQUIREMENT

SEO Local SEO SEO Analysis

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SEO & Business Operations Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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