Gig
20 - 25 hr
10
Aug 11, 2026
Summary
We're building a new company that needs a social media marketing strategist.
What we need is someone who understands why people stop scrolling and why they buy.
We're looking for a performance creative strategist who can help us turn our production capability into ads that actually generate customers.
What you'll be doing
Develop TikTok ad concepts and creative angles
Write strong hooks, scripts, and calls-to-action
Analyze competing ads and identify winning patterns
Help us understand what makes a creative likely to perform
Create structured creative testing plans
Review our AI-generated videos and tell us what to change
Analyze performance data and determine what we should make next
Help us develop a repeatable advertising system rather than relying on one-off ideas
You do not need to be an AI video expert. We handle the production.
We need someone who understands attention, persuasion, direct-response advertising, TikTok behavior, creative testing, and consumer psychology.
The ideal person
You have demonstrated experience creating or directing paid social creative that produced measurable results.
We're especially interested in people who have worked with:
TikTok Ads
Meta Ads
UGC/direct-response advertising
Short-form video
Creative testing
DTC, SaaS, agencies, or other performance-driven businesses
What we want to see
Please send:
3–5 examples of ads you've worked on
The results those ads produced, if available
One example of an ad you think is exceptionally good and explain WHY it works
One example of an ad you think is bad and explain how you would improve it
Your rate for a short initial strategy engagement
We're not looking for someone who simply says, "I know TikTok."
We want someone who can look at an advertisement and say:
"Here's why this works, here's why this doesn't, here's what I'd test next, and here's how we'd know whether I'm right."
We're initially looking for a short-term strategy engagement, with the possibility of an ongoing relationship if we work well together.
Remote.