Marketing Coordinator (Growth Track to Marketing Lead)

Location: Remote (Philippines) – Preference will be given to applicants based in or near General Santos City, as many of our tea ---------- mbers are located there and we regularly organize team gatherings and activities.

Working Hours: Monday to Friday | 09:00 – 18:00 (Central European Time - CEST)

Employment Type: Full-time

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About Us

We are an international organization operating in the real estate industry.

Rather than offering all of our services under a single name, we operate through several specialized brands. Each brand focuses on a specific service or target audience, making it clear to our customers who they are working with.

While our customers know us through different brands, behind the scenes we are one organization with one team. We collaborate across departments, share knowledge, support one another, and work towards the same goals.

Our organization provides services to property owners, landlords, tenants, and international students. Our activities include property management, student housing, relocation services, rental support, facility-related services, and other real estate-related solutions.

As we continue to grow, we’re looking for a motivated Marketing Coordinator who enjoys creating structure, coordinating projects, and helping our brands reach their full potential.

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About the Role

This is not a traditional marketing position.

We’re not looking for someone who only manages social media or creates content.

We’re looking for someone who can oversee the bigger picture, understand the needs of our different brands, coordinate marketing activities, and ensure every initiative contributes to measurable business growth.

You’ll coordinate the work of our marketing specialists, maintain an overview of all ongoing projects, monitor quality, and ensure deadlines are met.

Our Marketing Department already includes specialists in areas such as Graphic Design and Analytics & Reporting. You’ll work closely with them to ensure projects move forward efficiently and deliver measurable results.

When necessary, you’re free to outsource work such as website updates, graphic design, content creation, or other marketing-related tasks. While you’re encouraged to make use of external expertise when appropriate, you’re also responsible for reviewing all deliverables and ensuring they meet our quality standards before publication.

You’ll report directly to the CEO and work closely with every department within the organization.

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Your Responsibilities

Marketing Coordination

* Coordinate marketing activities across all brands.
* Develop marketing plans together with the CEO.
* Maintain an overview of all ongoing marketing projects.
* Set priorities and monitor deadlines.
* Ensure projects are completed on time and meet our quality standards.

Brand Development

* Strengthen the visibility and positioning of our brands.
* Ensure consistent branding and communication.
* Increase brand awareness in both existing and new markets.

Lead Generation

* Develop initiatives that generate qualified leads.
* Work closely with the Sales Department to improve lead conversion.
* Identify opportunities to increase customer acquisition.
* Continuously improve the customer journey from first contact through conversion.

Team Coordination

Coordinate and oversee the work of our marketing specialists, including:

* Graphic Design
* Analytics & Reporting
* Content Creation
* Digital Marketing
* External freelancers and agencies

You’ll coordinate planning, monitor progress, review completed work, and ensure all deliverables meet our standards before publication.

Project Coordination

Coordinate projects including:

* Website improvements
* Landing pages
* Content creation
* Marketing campaigns
* Graphic design
* SEO
* Email marketing
* Promotional campaigns
* Marketing automation

Cross-Department Collaboration

You’ll work closely with:

* Sales
* Operations
* Finance
* Human Resources
* Development
* Customer Success

Understanding the objectives of each department is essential to ensuring marketing supports the organization as a whole.

Innovation

We believe innovation drives growth.

We actively encourage the responsible use of Artificial Intelligence (AI) to improve productivity, creativity, research, and efficiency. AI should always be used as a professional tool, while ensuring that the final output remains natural, authentic, and aligned with the quality of our brands.

If you believe new software, training, tools, or external expertise would improve the Marketing Department, we encourage you to present your ideas. We value initiative and are always open to investing in improvements that create long-term value.

Process Improvement

You’ll help us continue building a professional and scalable Marketing Department by:

* Improving internal marketing workflows.
* Developing and maintaining Standard Operating Procedures (SOPs).
* Creating more structure and consistency.
* Improving collaboration between departments.
* Working together with our Development Department on marketing technology and automation.

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What We’re Looking For

We’re looking for someone who:

* Takes ownership and responsibility.
* Enjoys coordinating people and projects.
* Thinks strategically while remaining practical.
* Has strong organizational and planning skills.
* Can manage multiple priorities simultaneously.
* Has a commercial mindset.
* Communicates confidently with different departments.
* Enjoys improving processes.
* Is proactive and solution-oriented.
* Continuously looks for ways to improve both themselves and the organization.

Experience coordinating marketing activities is an advantage, but we value attitude, initiative, and the ability to organize and lead projects just as highly.

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What We Offer

A Position That Makes a Difference

Your work will have a direct impact on the growth of our brands and the continued development of our organization.

Freedom to Improve

We encourage initiative. If you identify opportunities to improve our websites, campaigns, workflows, automation, AI usage, or internal processes, we’ll give your ideas serious consideration.

One Team

Although our customers know us through different brands, internally we operate as one organization. You’ll work closely with colleagues across Sales, Operations, Finance, Human Resources, Development, Customer Success, and Management.

A Connected Remote Team

We work remotely, but we believe strong teams are built through collaboration and personal connections.

Many of our colleagues are based in General Santos City, and we regularly organize team gatherings and activities. While participation is never mandatory, we encourage everyone to join whenever possible.

Career Growth

This position has been designed as a growth opportunity. As your responsibilities increase and your results become measurable, your role, salary, and career opportunities will grow alongside the organization.

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Salary Progression

We believe responsibility, initiative, measurable performance, and business results should be rewarded. Rather than offering a fixed salary from day one, we’ve created a structured growth path that recognizes both professional development and measurable business impact.

Phase 1 – Business Familiarization & Onboarding (Month 1)

Salary: PHP 20,000 per month

This first month serves as a mutual evaluation period.

You’ll become familiar with our organization, brands, services, systems, and ways of working, while we evaluate whether we’re the right long-term fit for one another.

During this phase you will:

* Learn about our brands and services.
* Become familiar with our systems and workflows.
* Meet the different departments.
* Review our current marketing activities.
* Identify opportunities for improvement.

Following a successful evaluation, you’ll progress to Phase 2.

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Phase 2 – Strategy Development & Initial Execution

Salary: PHP 30,000 per month

During this phase you will:

* Develop and present your proposed marketing strategy.
* Begin implementing approved initiatives.
* Coordinate internal specialists and external suppliers.
* Improve existing marketing activities.
* Introduce additional structure, planning, and organization within the Marketing Department.

Progression to Phase 3 is based on the successful implementation of the agreed strategy and a positive performance evaluation.

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Phase 3 – Marketing Performance & Measurable Growth

Salary: PHP 42,000 per month

Progression to this phase is based on demonstrating measurable marketing success.

Examples include:

* Increased website traffic.
* Improved search engine rankings.
* Growth in social media engagement.
* Increased brand awareness.
* Higher engagement across marketing channels.
* Growth in qualified website enquiries.
* Improved email marketing performance.
* Successful execution of marketing campaigns.
* Achievement of agreed marketing KPIs.

Progression to Phase 4 is not automatic and requires measurable commercial results.

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Phase 4 – Commercial Performance & Business Growth

Salary: PHP 53,000 per month

This phase is reserved for candidates who consistently demonstrate that their marketing initiatives create measurable commercial value.

In addition to maintaining the marketing performance achieved in Phase 3, progression to this phase requires clear evidence that marketing activities have generated qualified leads that are successfully converted into paying customers.

Examples include:

* Marketing-generated leads converted into customers.
* Sustainable growth in customer acquisition.
* Demonstrable contribution to company revenue.
* Successful collaboration with the Sales Department resulting in increased conversions.
* Marketing initiatives that consistently deliver long-term commercial value.

As the organization continues to grow, additional salary increases, performance bonuses, and further career opportunities will be available for individuals who consistently contribute to our long-term success.

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Ready to Apply?

If you’re looking for a position where your ideas matter, your work creates measurable impact, and your career can grow alongside an ambitious international organization, we’d love to hear from you.

Please include the following with your application:

* Your CV or resume.
* A short introduction about yourself.
* Examples of marketing projects or campaigns you’ve coordinated.
* Any measurable results you’ve achieved, such as website growth, SEO improvements, increased engagement, lead generation, or customer acquisition.
* A brief explanation of why you’re interested in joining our team.

We look forward to meeting you.